In this article, we explore 1) an introduction to crowdfunding, 2) why do crowdfunding campaigns fail and 3) what can be done to avoid your crowdfunding campaign to fail. INTRODUCTION TO CROWDFUNDING 1) What is crowdfunding? Crowdfunding is a process of fund collection where money is typically collected from a large number of contributors via the internet. The crowdfunding process usually has three components: The idea: There is always a core idea or motive behind a project. The idea is proposed by the initiators or owners of the project to the contributors. The contributors: Contributors are the group of
