Ann Rhoades joins the show to discuss her extremely important and successful careers at Southwest Airlines and JetBlue, and shares more about the extraordinary service she and her team at Peopleink provide for leaders looking to shape and define their culture. A highly sought-after speaker and author behind the book Built on Values, she provides inspiration and strategic direction for many companies around the world. Ann talks about why core values are integral to the success of the culture, how we define and determine a great culture, interviewing tips for hiring players aligned with the company value systems, and the qualities of good leadership.