Customer Relationship Management (CRM) is a strategic approach that combines methods and technologies to manage customer interactions throughout the lifecycle. It focuses on gathering and analyzing data to improve customer service, retention, and sales growth. Key components of CRM include data collection, analysis, automation, and integration with other systems. Common integrations are: E-Commerce: Tracks customer purchases and preferences, enabling personalized recommendations and better inventory management. Marketing: Automates campaigns based on customer behavior, allowing for targeted marketing and performance tracking. Customer Service: Provides support agents with access to customer data, improving resolution times and enhancing communication between departments. Effective CRM