According to a 2009 study, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Mobile Internet usage is expected to overtake desktop usage. This shift towards Internet-enabled mobile devices means that having a fast website has never been as important as it is today. Users now expect websites to be lightening fast, and developers who don’t comply will ultimately lose out to developers who invest in delivering a great experience.