Being a business owner, you will inevitably have the desire to sell your service. But, if you are a conscious business owner, you are probably looking for ways to do that sans manipulating, ickiness and force. Well, you are in the right place for that. I'm a huge believer that to sell effectively, connection over any kind of convincing needs to be prioritised. It's not about trying to get people to buy what we do over and over, it's about showing them what we do in a way they can really recognis