Colour is a powerful part of design and branding. Colour affects how something is percieved, how it makes people feel, can alter how people feel, colour can attract or repel, colour can sell. Research reveals people make a subconscious judgment about something within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.- CCICOLOR – Institute for Color Research Common Brand Colour Mistakes When people work on their visual branding they can easily fall into the trap of making these mistakes: 1. They don't set colour and just use whatever looks