Why Animated Video Is Working In Ad? But what makes animation work as a good strategy to increase sales and, in the case of advertisement video — to help the viewer make a purchasing decision? Animation can be an amazing way to build a good narration. It helps to consume information in both relaxing and engaging way. The cartoon-like videos have this ability to make users feel less tense and perceive new information with ease. In a slightly humorous fashion, it can cover different areas. It conv