I’ve designed countless decks for fundraising, sales, proposals, you name it. And over time, I started noticing a pattern. Most people focus so much on the data or aesthetics that they forget what the deck is actually supposed to do. Here's what I always keep in mind while designing decks: 1. Make them feel something. Facts are easy to forget. But emotion sticks. It could be a stat that shocks or a story that hits home, make them care. 2. A clear, one-line summary of the big idea. If someone only remembers one sentence, what should it be? Put that line on its own slide. Let it breathe. 3. A “why now”. Why should this matter now? A relevant trend, shift, or cultural cue can help your message hit harder. 4. Keep it simple. One idea per slide. Not five things. One. If you say too much, people remember nothing. 5. White space. Not just visually, but mentally. Give your reader room to pause, digest, and stay engaged. Crammed slides are easy to skip. 6. A strong ending. Don’t just end with a “thank you.” End with clarity. A call to action. A bold line. A final punch that stays with them. Hope you find this helpful. | 26 comments on LinkedIn