CLEANSING SHAMPOO - Gently cleanses while preserving and enhancing the vibrancy of red hair HAIR COLOR PROTECTANT - Helps boost softness and shine, this Red Boosting Shampoo with Anti-fade technology protects color and contains pomegranate extract and vitamin E. FOR ALL SHADES OF RED - Safe for all shades of natural and colour-treated red hair SAFE FOR EVERYDAY USE - Use every time you shampoo, whether it’s once a week or once a day COMBINE WITH RADIANT RED PRODUCT LINE - For best results, use with John Frieda Radiant Red Red Boosting Conditioner