With eCommerce opening new possibilities, the shopping patterns of customers are changing. Shoppers are increasingly using multiple channels to find the products they are looking for. You can find a section of customers who would prefer to research in brick and mortar stores, and then make the purchase online. Similarly, you will find people who prefer the other way round too - research online and purchase offline. Such diverse shopping habits have motivated store owners to think of the multi channel retailing concept. In this article, let's see how you can effectively set up a WooCommerce multichannel retail system. We will also find out more about the advantages and challenges of multichannel retail.