Navigation on your site plays a vital part in the success of your eCommerce business. An intuitive navigation helps your customers and prospects to find the products they are looking for easily. When you can get a lot of things right the first time, improving navigation is a persistent process that needs a lot of experiments and innovation. Knowing your audience is one of the fundamental aspects of creating a useful navigation on your store. Learn more about identifying a target audience here. As your business progresses, and your customer base grows, you can utilize the customer behavior data to experiment with different approaches. Here is an article that will help you familiarize with A/B Testing in WooCommerce. However, in this article, we will focus on specific tips to improve navigation on your WooCommerce store.