The post Factor Analysis in R with Psych Package: Measuring Consumer Involvement appeared first on The Lucid Manager. The first step for anyone who wants to promote or sell something is to understand the psychology of potential customers. Getting into the minds of consumers is often problematic because measuring psychological traits is a complex task. Researchers have developed many parameters that describe our feelings, attitudes, personality and so on. One of these measures … The post Factor Analysis in R with Psych Package: Measuring Consumer Involvement appeared first on The Lucid Manager.