Brazilian Cherry Natural  Flooring Brazilian Cherry, also known as Jatoba, is the most popular exotic hardwood flooring imported into the US. The popularity of the Brazilian Cherry floor is due to its combination of superior performance and beauty. Brazilian Cherry's reddish-brown heartwood is streaked with dark black striping, giving it amazing contrast and depth. The wood is very decoratively versatile, suiting a variety of darker and lighter color schemes due to its distinctive coloring. Brazilian Cherry is also very hard and durable with a Janka hardness rating of 2350, almost twice as hard as Red Oak. Natural Brazilian Cherry looks fantastic when contrasted with dark colored or black furniture, countertops and cabinets. The combination of exotic beauty and strength make Brazilian Cherry hardwood a great choice for any home or business. See more Brazilian Cherry flooring options. Be mindful that this floor needs to be installed in a temperate climate, and in order to avoid climate-based problems this flooring will only be sold in Alabama, California, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Southern TX (South of Dallas), the Oregon Coast, and the Washington Coast. Wood is a natural product, and reacts to its environment. Certain Exotic species, like Brazilian Cherry, are more reactive than others.