Visual hierarchy in design refers to the arrangement and presentation of elements in a way that conveys their order of importance. It guides the viewer's eye through the content, helping them understand what information or elements are most critical and should be noticed first. Key components of visual hierarchy include: 1. Size and Scale: Larger elements naturally draw more attention. Designers often use size to highlight the most important content. 2. Color and Contrast: Bright or high-contrast colors stand out against a more subdued background, emphasizing particular elements. 3. Typography: Different font sizes, weights, and styles can create a hierarchy, with headings typically being more prominent than body text.