Entre les baby-boomers aux générations X, Y, Z et Alpha, plus qu'une différence d'âge, ce sont différents comportements qui demandent un marketing adapté.

Have you ever wished you could go back to a simpler time? A time with less mess or more straightforward values?

Music critic Nelson George shares his list of the 10 essential music albums of the baby boomer generation.

The Baby Boomers you know. Who is a baby boomer in your family tree? Have fun researching your genealogy and building your family tree.

More Born between 1946 and 1964, the Boomer generation has lived through a series of profound changes. From witnessing the dawn of...

Guess who was buying vinyl records before the hipsters were?

The Baby Boomer generation has gone through its fair share of financial ups and downs, and many have come out on top. By studying the financial habits of successful Boomers, younger generations can learn from

Guess who was buying vinyl records before the hipsters were?

Discover effective tactics and channels for marketing to baby boomers with this ultimate guide to understanding their online and social media usage.

“Talkin’ bout my Generation.” Yes, I’m a YogaNurse Baby Boomer. The Baby Boomer Tsunami is coming your way soon. They will need the Millennial generation of nurses to care for them. Teaching the YogaNursing simple 3 part sacred remedy is a perfect adjunct therapy for baby boomers who get the power of yogic breathing, stretching and relaxation techniques. More and more millennial nurses are practicing YogaNursing. GERONTOLOGY NURSING WILL BE AN IN DEMAND NURSING SPECIALITY... Read more

Certain old-school habits that were important for living just a few decades ago are quickly becoming irrelevant. Technology is advancing so quickly these days

HSBC chief economist Stephen King claims rich Baby Boomers (those born between 1946 and 1964) are behaving like the nobility in the Peasants’ Revolt and risk an uprising by the younger generation. We look at 10 'entitlements' they have enjoyed:

This list takes a look at the 10 most seminal, historical, and influential events in the evolution of the United States of America. The lister tried to include 5 good and 5 bad events, but the bad won the numbers game. Readers of other nations are encouraged to submit lists of their own nations' most important events.

Baby boomers of retirement age are living it up in active adult communities across the United States.

Marketers continue to prioritize youth despite Baby Boomers having a median income that’s more than twice as high as Millennials, a median net worth that’s more than 15 times higher, and an average monthly spend per household that’s more than 50% higher. What's wrong with this picture? People over 50 are responsible for over 50%