This is the hottest damn thing EVER.

With a direct-to-consumer, member-driven business model, the former tech entrepreneur Sonia Trehan is inventing the fashion label of the future with Rüh.

@shinyooil

Juan Carlos Rodríguez Morante present us a sophisticated collection with great cuts and shapes. The lookbook for ΜΟRΛΝΤE collection was photographed by MarKus Rico and features models Oriol Rodriguez, Diego and Jose.

Matthew Bell and Baptiste Radufe captured by the lens of VanMossevelde+N, and styled by Andrea Tenerani, for the latest issue of Panorama Icon magazine.