Valentine’s Day is just around the corner, and this romantic holiday holds a lot of opportunity for marketers. Here are some of our favorite Valentine’s Day ...

While a lot of online communication has moved to social media, email is still a very important part of any online marketing campaign. And when we think of marketing emails, what generally comes to mind is HTML email, rather than plain text.Designing for email is much like designing a simple webpage, but there are some key differences you need to take into consideration. You also need to keep in mind that email is a push, rather than pull, communication.People often get emails at an overwhelming rate, and not always when it's convenient for them to look at them. Mobile or bust So many people are accessing email from a mobile device these days (nearly half of all emails are opened in mobile apps), that it's become pretty pointless to spend a bunch of time designing beautiful emails that don't display properly on such devices. Or you can create a responsive email design that will adapt to different screen sizes.There are advantages and disadvantages to either approach. But they work best with very simple email designs that can handle being viewed at significantly smaller than desktop sizes.Responsive designs are much more complex to code, and aren't supported by every mobile browser (though support is likely to continue to improve in the future). Responsive design Responsive designs are likely to be more practical for most of your HTML emails than layouts that simply resize. Typography considerations While a lot of designers focus on the graphical content of HTML emails, the typography is even more important than on many websites. After all, considering how many email clients prevent images from loading initially, some of your email recipients may only ever see the typography.Consider using large type sizes for better legibility regardless of screen size. Also keep in mind line lengths on various screen sizes, and make sure that they're not too long (which can make it hard for the eye to travel from one line to the next without losing its place) or too short (which just makes more scrolling necessary).Be sure to use headings and other typographic formatting to make your email content more scannable, especially if your emails are more than a couple of paragraphs.Overall, email typography isn't much different from web typography in general, besides the previously-mentioned part about it being more likely to be the first and/or only thing your readers see. Keep it simple While you can design complex layouts with tons of graphics and stylized elements, you increase the risk that your emails won't show up as you intended for all of your readers.Simpler designs and simpler layouts mean that your emails are more universally readable on devices without a ton of workarounds and hacks. Templates and frameworks While coding an HTML email entirely from scratch is completely doable (check out our previous article " How to design a responsive HTML email " for details on the technical aspects), using a framework or boilerplate to get started, or even a pre-made template, can greatly speed up the process and make it more accessible to the beginning designer. Ink Ink is a responsive email boilerplate from Zurb. Responsive email templates built on Ink These Responsive email templates built on Ink are a great place to start with Ink. Responsive email templates Zurb has some additional Responsive Email Templates , including a newsletter template with a hero image found on this page. Responsive Email Patterns Responsive Email Patterns is a collection of patterns and modules for creating responsive emails. Really simple HTML email template The Really simple HTML email template is exactly what it says it is: a super simple HTML email template with a very basic design. Template Builder The CampaignMonitor Template Builder lets you build free HTML email templates in just a minute. Free Email Templates These Free Email Templates from CampaignMonitor are free to download and use whether you use CampaignMonitor or not. HTML Email Boilerplate v 0.5 The HTML Email Boilerplate is a good starting point for creating emails. It contains no design or layout,

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