Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences. Product DetailsISBN-13: 9780062883308 Media Type: Hardcover Publisher: HarperCollins Publishers Publication Date: 11-26-2019 Pages: 288 Product Dimensions: 6.20(w) x 9.10(h) x 0.90(d)About the Author For more than 25 years, Pauline Brown has acquired, built, and led global luxury brands. In January of 2016, she joined the faculty of the Harvard Business School, where she introduced a new course for graduate students, called “The Business of Aesthetics.” Since 2016, she also has been hosting a weekly talk show on SiriusXM, called “Tastemakers,” on which she interviews business leaders, innovators, and influencers in creative sectors. Prior to her career as a writer, speaker, and lecturer, Pauline was the Chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for 70 brands in 5 sectors, including fashion & leather goods, watches & jewelry, perfumes & cosmetics, wines & spirits, and selective retailing. While at LVMH, Pauline also served on the Board of Directors of L Capital, a private equity fund backed by LVMH, as well as the Boards of several LVMH subsidiaries, including Donna Karan, Marc Jacobs, and Fresh Cosmetics.Table of Contents Table of Contents Introduction: Aesthetics Matter ix Part I Mastering the Other AI Chapter 1 The Aesthetic Advantage 3 Chapter 2 Coming to Our Senses 23 Chapter 3 Cracking the Code 49 Chapter 4 Designed to Last 71 Part II Boost Your AQ Chapter 5 Tuning In to Taste 101 Chapter 6 Interpreting (and Reinterpreting) Personal Style 121 Chapter 7 The Art of Curation: Restoring Harmony and Balance 147 Chapter 8 Articulating Artistry 173 Part III The Aesthetic Future Chapter 9 The Future of Aesthetics 203 Conclusion 217 Acknowledgments 221 Notes 225 Index 251 Show More
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Identifying the killers of company culture are easy, identifying how to fix them - less so. Justin Wright | 180 comments on LinkedIn
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Companies that have a strong culture see a 4x increase in revenue growth (Harvard Business Review). Think culture doesn't matter? Think again. Culture… | 87 comments on LinkedIn
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Company Culture Mind Map
English Active and Passive Verb Tenses Tense Active Present simple Reporters write news reports Present continuous Michael is baking a brownie Past simple The company hired new workers last year. Past continuous The salesman was helping the customer when the thief came into the store. Present perfect They have already discussed the book. Past perfect He had delivered the letters. Future simple The company will hire new workers. Infinitive She has to deliver the letters. Modals She must deliver the letters. Tense Passive Present simple News reports are written by reporters Present continuous A brownie is being baked by Michael. Past simple New workers were hired by the company last year. Past continuous The customer was being helped by the salesman when the thief came into the sotre. Present perfect The book has already been discussed. Past perfect
Why you knead it: The elusive Amish Baking Company can only be found at a handful of festivals, the most popular being Bonnaroo. These authentic Amish doughnuts are hand-rolled and shaped, deep fried, dunked in icing, and set on polls to dry. Your concept of a glazed doughnut won't ever be the same after trying these.Suggested by: Joy Martin
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Today's Wordless Wednesday's theme is history humor. Enjoy.
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