Four-cylinder motorcycles were a top-end luxury in the 1920s and 30s, and the Indian Four was built as such from 1927 until production ended in 1942.
Last year, the Harley-Davidson Sportster turned 60. It’s an extraordinary milestone, with only the Royal Enfield Bullet having a longer unbroken model run. Surprisingly, Harley didn’t make much noise about the Sportster’s 60th birthday. But the Spanish builder Efraón Triana decided to celebrate it in a most unusual fashion. With the blessing and support of Harley-Davidson España, he’s taken a 2016 model Sportster and reconfigured it to resemble a late 50s Ironhead (below). Not an easy task, but Efraón had one factor in his favor: development of the Sportster has always been incremental. Like Porsche, Milwaukee prefers evolution to revolution.
1947 Indian Chief Roadmaster American dream March April 2010 By Phillip Tooth When it comes to American style, few bikes match the Indian Chief, which continues to influence motorcycle styling decades on witness Kawasaki’s 1999 2005 skirted fender V
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The AJS V4 was an advanced engineering effort undertaken by the British motorcycle company in the mid-1930s, the first prototype was intended as a
The 1937 Indian Four has support despite the controversy surrounding it and its upside-down 4-cylinder design.
In this week’s post, we’ll navigate the 20th century through 9 motorcycle adverts to help us understand the evolution of print advertising -from the early-century, text-based classic inserts, through the avant-garde influences in graphic design and the groovy 60s creative revolution to the powerful taglines of the 90s- and how it contributed to shaping the motorcycle imagery of each decade. Just like the film industry, advertising loves archetypes –creating them, overdoing them, playing with them or even disrupting them. Cultural constructions around the act of riding a motorcycle, though fluctuating and more open over time, have always been closely linked to an immense sense of freedom, adventure and hedonism. Alongside the likes of Monet & Goyon, Harley-Davidson, Triumph or Kawasaki, what follows is a brief look to how brands have been able to portray those concepts and how advertising gets to find its own language and rules to appeal to the target audiences in a way that is more emotional than logical. Turn of the century and the 10s Through the first decade of the 20th Century some of the big names in bicycle manufacturing switched industries to become the iconic motorcycle brands they are to this date, such as Triumph. The idea of the being modern was hugely tied to technology, and advertising-wise, that was key to sell these state-of-the-art vehicles, as we can see in some motorcycle posters of the time. Note that the industry rose to new heights during WWI, which made some huge improvements possible. The 20s In the midst of artistic effervescence and unstoppable industrialization, advertising saw itself highly influenced by avant-garde movements like Futurism, Dada or Russian Constructivism, among many others that arose during those socially convulsive years. Art Deco had also been inspirational for some time, which was palpable not only in architecture, interior or graphic design, but also in cultural terms. Having a product that was synonymous of speed, freedom and, all in all, modernity, there’s no wonder why most motorcycle brands were inclined to join the on-trend aesthetics for over two solid decades (20’s & 30’s). The 30s In the midst of artistic effervescence and unstoppable industrialization, advertising saw itself highly influenced by avant-garde movements like Futurism, Dada or Russian Constructivism, among many others that arose during those socially convulsive years. Art Deco had also been inspirational for some time, which was palpable not only in architecture, interior or graphic design, but also in cultural terms. Having a product that was synonymous of speed, freedom and, all in all, modernity, there’s no wonder why most motorcycle brands were inclined to join the on-trend aesthetics for over two solid decades (20’s & 30’s). The 40s While most posters had been image-based and heavily informed by art movements, we see a major shift towards idealistic “slice-of-life” illustrations accompanied by clever copywriting emphasizing the benefits of using the advertised product. That’s the case for Norton, Harley-Davidson or Triumph, for instance. The 50s New forms of media arose, yet posters and other print media kept playing a big role as advertising formats in the early 50s. Motorcycle brands in the US aimed at capturing an ever-optimistic lifestyle, distinctive of the American way life. The 60s As revolutionary as they were, the mid and late 60s brought new perspectives from a young generation that had no time for conventions. That mindset took over the advertising world as well, and shaped the way printed campaigns were created. BMW’s “Happy for a lifetime” is an incredible example of that refreshing, smart and witty style. The 70s Motorcycle brands in the 70s took a more daring approach to advertising, presenting their products alongside beautiful women and big, flashy copywriting. As consumers were constantly exposed to advertisements in all forms, standing out among the crowd was no easy thing. The 80s Eye-catching images with strong headlines remained on trend during the 80s. Testimonial advertising seemed to become more and more established as an evidence of a product’s superiority in some way, as seen in ads from Kawasaki, for instance. The 90s The emotional benefits of riding a motorcycle were still essential to advertisers in the 90s. What the motorcycle and automotive industry saw from that decade on was an increased need to connect with their target audience in a more intimate and relevant way, as consumers as a whole increasingly felt advertising was, on the contrary, something to avoid. While still important, print media and TV had to keep up with the Internet, which would disrupt not only advertising, but also communication at all levels.
To this day nobody can explain how a 100-year-old motorcycle got bricked-up in a wall and it still works properly. What amazes many about this motorcycle is not only it's a weird story about spending 40 years in a wall, but also its unique design that no other Traub motorcycle has. It leaves many collectors puzzled as to why anyone would \
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It's Jay Leno's favorite motorcycle: the classic English superbike known as the Vincent Black Shadow. More than 50 years after the last one rolled off the line, the Black Shadow is still an incredible piece of mechanics and design.
[ATTACH] YES!!!!!!!!
There is a need for “good guys” to man up and show the way for the next generation. Young men need a narrative that they can connect with. They need role models and exemplars that can portray a positi
Today’s bike comes from Buzz Kanter, the Editor-in-Chief of American Iron Magazine. Over to you, Buzz. I bought this bike in full street trim a few months before the Motorcycle Cannonball, but left it parked in secure storage. (I had to focus all my spare time on prepping my 1915 Harley for the cross country ride.) I purchased it from a bar owner who'd shut down his bar and was selling the classic motorcycles he had on display. He'd bought this Harley model J racer a decade or so earlier, and was told it was correct and complete. It wasn't.
Some antique motorcycles do much better in current conditions than they did when they were built.
Rare photo collection of women on their motorcycles.
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