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In this episode of the Confident Coach Club podcast, you will learn why most coaches will never be successful and how you can avoid the 5 fatal mistakes Liz made in her first year as a coach. Liz walks you through each pitfall and shares her own experience with it as well as effective strategies to avoid it.
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Want to start your own wildly successful health coaching business? Good news: You're closer to your goal than you might think. If you want to help your clients create transformational and impactful change in their lives, read until the end. Today, you’ll learn how to become a health coach and get results like these (this is what one of my health coaching students had to say): Sounds exciting? Let’s get started. Chapters Chapter 1: Why you should become a health coach (and build an impactful business!)Chapter 2: Can YOU become a successful health coach? Chapter 3: The foundations of a profitable health coaching business Chapter 4: What does a successful health coaching business look like?Chapter 5: How to get your first health coaching clients Chapter 6: How to scale your health coaching business with group programs and online courses Chapter 1: Why you should become a health coach (and build an impactful business!) Want to work with what you love and help people improve their health while creating a more flexible and abundant life for yourself? That’s what a health coaching business can do for you. And you know, the internet is FULL of your ideal clients who can’t wait to start working with you to achieve their health goals. You can reach those clients right away and start building your health business. Here’s how you do it. Want to build your own 6-figure health coaching business? Get the FREE PDF: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. What is health coaching? What does a health coach do? As a health coach, you help people reach their health goals by giving them advice and guidance based on your expertise. You help them improve and transform their lives. There are tons of health coaching niches and not all of them are about helping people get slimmer. For example, you could help your clients with things like nutrition, reducing stress, or reaching their fitness goals. My own health coaching clients work in various niches. As you’ll see further down, they get paid to help their clients eat right, become more energized, and, well, basically change their lives for the better. Now, you might wonder if health coaching is the right thing for you. Let’s find out. Should you become a health coach? Wondering if YOU should become a health coach? Look: There is so much opportunity for you in this niche. For example, my friend Nagina runs her multi-six-figure business where she teaches women how to lose weight with spices. As a health coach, you’ll get to work with helping people improve their health every day… And get paid for it! Plus, you can replace your 9-5 income fast. With a health coaching business, you build a scalable business that lets you stay in control of your own time. The best part? You are close to making it happen for yourself. By offering a premium health coaching package, you can quickly get a few clients and replace your income so that you can transition into full-time health coaching. For example, if you sell a health coaching program at $2000, you only need five clients to earn $10000. You do the math- you don’t need THAT many clients to get started. But it doesn’t stop there. Once you have a successful health coaching business, you can scale it by selling online courses. That way, you can help even more people improve their health AND grow your business faster. In fact, the possibilities are endless. You can continue building your business with group programs, workshops, books, retreats, and talks. Not to mention cookbooks, corporate wellness programs, and meal plans. Sounds exciting? I thought so. It doesn’t even have to be overwhelming. In this post, I’ll walk you through the exact steps you need to take. But you might be wondering: “Can I become a health coach?” That’s what we’ll look at next. Chapter 2: Can YOU become a successful health coach? Can YOU become a health coach? The answer? Yes! How do I know? Let’s take a look. Are you qualified to become a health coach? If you’re wondering, “How much does it cost to become a health coach?” and thinking you need a health coaching certification to become a health coach, think again. You can certainly get one. But your qualifications as a health coach are based on something else: The results you get your clients. You see, most of my health coaching clients didn’t start by getting a degree. Instead, they started helping people who got results and that way, their businesses grew. And the same applies to you. Your experience and results are what matter, not your certifications. Did you achieve a personal health goal? Have you helped others get results? If the answer is yes, you’re qualified to become a health coach. Now, if you still want to get certified, you should go for a credible health certification, like Duke University’s Integrative Health Coach Training. Also, note that depending on local regulations, certain niches in the health space might require some form of certification. How much do health coaches earn? A normal health coach salary? That’s a trick question because there isn’t one. Instead, you decide how much you earn. You can do this as a side business or you can build your business to a five- or six- or even seven-figure business. How do I know it’s possible? Because so many of my health coaching clients have been where you are today. They’ve gone on to create a life that lets them work with what lights them up while earning more than they did in their 9-5. Health coaching business examples Want to see how others are doing it? Here are some of my clients who are using their expertise and results to build their health coaching businesses (and yes, they’re crushing it). 1. David Alsieux helps people use herbs to take charge of their health David coaches people on how to improve their health with the help of herbs. He started this business after a family health emergency and after having gone through his own weight loss struggles. Today, he’s helped 50+ clients lose a total of 1,000+ pounds. 2. Jamie Ballew helps stressed-out entrepreneurial women improve their energy levels My client Jamie started her business after she experienced a car crash that made her feel drained and miserable but that ultimately made her realize she could turn her life around. Today, she helps other women implement habits in their lives to get great health results. 3. Brenda Sillas is a weight loss strategist and nutritionist Brenda helps busy women become the healthiest versions of themselves by helping them implement healthy weight loss and nutritional habits. To this day, she’s helped tons of people improve their health. 4. Lorisa Leigh helps women become healthy with plant-based nutrition Lorisa is an online health coach who, after 10 years as a nurse, was diagnosed with cancer, which made her rethink her health. Today, she helps women lose weight, feel more confident, and live healthier lives with plant-based nutrition. 5. Lisa Stigliano is a personal trainer who helps women keep fit after 40 My client Lisa helps women struggling with midlife changes to develop healthy habits. She started her business after reaching her 40s and fully understanding the changes women go through at this age. 6. Cristina de la Fuente helps high-achieving women get out of overwhelm and exhaustion Cristina, a stress coach, helps busy women overcome exhaustion and overwhelm so that they can live a life of balance, flow, and ease. She started her business after realizing that her successful career wasn’t going to make her happy in the long run. After going through a process of self-discovery, she is now helping other women do the same. 7. Cristina Cantu is a naturopathic doctor As a naturopathic doctor, Cristina helps her clients treat things like allergies, boost their immunity, and overcome stress and headaches. Now you know what a health coaching business can look like. Ready to find out how you can build one? Here we go. Chapter 3: The foundations of a profitable health coaching business What are the first steps you need to take to become a health coach? You first need a profitable health coaching niche. And here’s how to pick a niche you know WILL work. The “secret” to a successful health coaching business Curious to know what it looks like to start a 6- and even 7-figure coaching business? It’s a lot simpler than you might think. But to get there, you will need a health coaching niche. Now, why can’t you just call yourself a health coach? Because you’re being too general. People don’t see what results you can get them. But if you go for something more specific, like a running coach, a weight loss coach, or a stress coach, your clients will instantly see the value you can get them. How to find YOUR niche To find a profitable niche you know will work, ask yourself: What health coaching experience do you have? What results have you helped people get? Note that “experience” doesn’t necessarily mean work experience. You can use the skills you’ve taught yourself on the side. For example, if you’re an avid runner and have trained for marathons, that’s a skill you’ve developed and can teach others. Once you have a niche figured out, make sure it’s an existing niche. How? Go to sites where your audience hangs out. People who’re looking for health coaching could be hanging out in Facebook groups, on Reddit, Instagram, or even a site like Pinterest, or you could use Google to find people who are in your niche. Are people already selling the service you want to get started with? Great, that’s a sign that there is a market for your service. Different health coaching niches Need some inspiration? Then, let’s look at a few different health coaching niches. But remember that there are tons of very specific niches you could focus on. After all, remember how my friend Nagina and my client David have built their businesses helping people lose weight with spices and herbs? 1. Fitness coaching business As a fitness coach, you help your clients stay fit. For example, you can work as a private trainer (PT) and design workout programs. Or you can focus on a specific niche, like helping people build muscle or training for a marathon. 2. Nutrition coaching business As a nutrition coach, you help people eat right. You might work with more general meal plans to help people eat a balanced diet or lose weight. Or you can work with more specific nutritional needs, like allergies. 3. Weight loss coaching business As a weight loss coach, you help people who struggle with losing weight. You might do it with exercise and/or nutrition plans. 4. Stress coaching business As a stress coach, you help your clients overcome stress in their lives. You might work with their overall health and mindset. 5. Sleep coaching business Sleep coaches help people who struggle with insomnia or sleep quality. 6. Health coaching for midlifers As a health coach, you can target a very specific audience (after all, as people age or their life situation changes, they need help in different ways). For example, you might work with midlifers... 7. Health coaching for baby boomers ...Or an audience like baby boomers. See how they are completely different audiences with their own needs and goals? 8. Productivity/habit coaching business Lots of people struggle with their productivity or keeping up healthy habits. As a health coach, you can help them change that! 9. Health coaching for families Just like you might focus on midlifers or baby boomers as an audience, you can focus on families as your target audience and help them live healthier lives. 10. Vegan health coach Or why not work with an audience like vegans, who want to keep to specific diets AND live healthily? 11. Wellness coach As a wellness coach, you help people improve their wellbeing. This might be through exercise, mindset, nutrition, habits, or other life changes. Want to build your own 6-figure health coaching business? Get the FREE PDF: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Chapter 4: What does a successful health coaching business look like? To start a thriving health coaching business, you need to be strategic from the start. What do I mean by that? Instead of building your website, designing a logo, or ordering business cards, figure out your business first. To do that, you need the right business model. Here it is! Your ideal clients The first step you need to figure out is your target audience. A mistake people make? They target everyone. Or they niche down but end up with an audience who will never pay for their services. I don’t want you to go through that! So choose an audience who is WILLING and ABLE to pay. Think about it. People in secure jobs are much likelier to pay for your services than recent college grads who are still searching for their first job. Want to learn more about it? Check out this short video: https://youtu.be/LKY5kH4_jTw Your health coaching offer Next, figure out what it is you offer people. This is where most people make a mistake that keeps them from making any sales and growing their businesses. Instead of selling what people WANT, they offer them what they NEED. Think about it: YOU know that your clients need to take certain steps to solve their problem and live a healthier life. It’s easy to think that’s what you should offer them. But THEY don’t know it. What they want is the outcome. A flatter stomach, abs, more energy, or glowing skin. And that’s how you need to phrase your offer. Plus, your offer needs to be tangible. You don’t just help people feel less stressed. Instead, you help them reduce their stress in two weeks with a few simple steps. For example, remember my client David? He doesn’t help people “get healthy” or “lose weight.” Instead, he helps them “jumpstart their weight loss with the right food (without eating less or moving more).” This is key to being able to position your coaching package as a premium offer. How to stand out as a health coach Now that you know WHO to target and WHAT to offer, the next question is: How do you stand out with your health coaching offer among all other health coaches? In this quick video, I share my five best strategies: https://www.youtube.com/watch?v=p0YC7j6-an0 Take me as an example. When I started this business, I wasn’t sure how to stand out as a business coach. The market was SO saturated. What did I have that wasn’t already out there? But after digging a bit deeper I realized: I DID stand out even if I am pretty “normal” without a rags-to-riches story. For example, my background is in engineering and so my approach is very analytical. And I even stand out with tiny personality traits, like the fact that I love TV shows. That makes me feel more human and real. via GIPHY One of the best ways for health coaches to stand out? Think about how you help your clients get results, your “secret sauce.” David, my client, helps his clients lose weight with herbs. My friend Nagina does it with spices. Kayla Itsines, a multi-million dollar fitness personality, started her business by offering a program that only requires 30 minutes every day and can be completed anywhere (including your living room). Another of my clients offers customized trainings. And yet another uses the power of mindset. Ask yourself: What’s YOUR secret sauce? How does what you offer your clients differ from what other health coaches offer? Your pricing model How should you price your health coaching offer? Now, in the long run, $2000, $5000 or even $10000 health coaching packages are quite normal. (That’s right. People do care about their health and are willing to pay for it!) But we all need to start somewhere, right? When I first started my first coaching business (a Facebook ad coaching business), I priced my first package at $5000. I had chosen that price based on my hourly salary at the time. While that first client said yes without hesitation, I had trouble getting more people to sign up. I would regularly get messages like these… Why? Because I hadn’t built up enough trust. People needed to see that my services were worth it, but how could they when I hadn’t worked with other clients and proved myself? That’s why I decided to lower my rate to $1500 for a 3-month commitment, even though that rate was lower than what I was making at my job at the time. Once I had a few of those clients, I went back to $5000… And never looked back. Today, most of my clients, health coaches included, start at $1500 for a 3-month coaching commitment. It’s easier for people to say yes and you can earn that social proof you need to increase your prices. And three months give your clients enough time to see results. The best part? You will quickly get enough clients to replace your income. In fact, once you’ve doubled your monthly salary, you’re ready to go full time as a health coach. Why doubled? Because that way, you have money to spend on business expenses and taxes and you don’t have to stress about your income. But if doubling your income feels far off, don’t worry. It’s closer than you think. Let’s say you raise your rates to $2000 after having worked with a few clients who pay you $1500. That means just 4 clients to get to $8000. And if you raise your prices from there, you’ll soon get to $10000 by working with 2-3 clients. Want to build your own 6-figure health coaching business? Get the FREE PDF: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Chapter 5: How to get your first health coaching clients You’re probably eager to know how you can get your first few clients and start building your health coaching business. At the end of this chapter, you know exactly how. What your health coaching marketing plan looks like What’s the first thing on your list of marketing activities to get clients? Not a website! That’s right. Instead, as a coach, you first need to build trust and relationships by providing as much value as you can. That’s what I did with my first client. I gave her an insane amount of free information and support until she asked if we could work together. Note that I didn’t have a website until I had signed several clients. And even then, it wasn’t the fanciest website out there. But how do you provide value to people at scale? So: How do you not get stuck in helping people one by one, hoping one of them will convert? I always recommend my clients to get started on social media. But not just ANY social media. Instead, a platform where your clients already hang out. And you know what? It works. So many of my clients have used social media to quickly build their businesses to 5-, 6- and even 7-figure businesses. How to get your first clients in the next weeks Ever wondered how some entrepreneurs seem to have that golden touch that makes all their ventures profitable from day 1? It’s not that they’re smarter or luckier than you. No, they have figured out a system that works time and time again. And to set up that system for yourself, you need to first figure out where your audience is. As a health coach, your clients are likely spending time on one or several of these platforms: Facebook. Reddit Instagram. Pinterest. LinkedIn. Quora. YouTube. For example, my client Cristina Cantu (a naturopathic doctor) got one of her first clients on Instagram. Cristina de la Fuente, a stress coach, found her first client on LinkedIn. But how do you find your audience? Let’s take Reddit as an example. Go to Reddit and type in a relevant keyword in the search box. If you’re a weight loss coach, that keyword could be “weight loss.” You’ll now get a list of groups where your clients are. The same goes for Facebook. Type in a health-related keyword and you get several groups full of your ideal clients. Get your ideal clients to notice you! Once you’ve found those platforms and groups where your audience hangs out, you want them to notice you. And not just notice, but think: “Oh wow! This resonates SO much with me. Wonder if there’s a way for me to work together with this person?” How do you do it? With these three steps: #1: Answer questions Be helpful and answer relevant questions. By giving helpful advice, people (who are struggling with what you help them with) will quickly notice your expertise. #2: Post valuable content Post content in groups and start discussions with people. But not just any content. You see, most people will go for “informational” content. I know because I did it when I first started marketing my business in Facebook groups. But here’s the thing: On social media, people want to be entertained. Give them short, fun, and interesting content and you’ll quickly get noticed by your ideal clients. #3: Livestreams If you use a platform that lets you broadcast live videos, use them to your advantage. In my own free Facebook group, Entrepreneurial Leaders, I use livestreams to answer questions and engage my audience. Because video is a powerful tool to build engagement, livestreams are a great way to quickly connect with your audience and show you’re an expert. In fact, a lot of my own private clients have found me after watching my livestreams. #4: Keep consistent The MOST important piece of the puzzle? Keep consistent with your social media plan. If people start seeing you in their newsfeeds on a regular basis, they’ll be a lot likelier to notice you and see how much value you give. Sign up health coaching clients Last, sell your services. The easiest way? Get people you’ve already talked to on social media to book a call with you. And not just any call, but a strategic, free health coaching session. This call is about 15-30 minutes long. During it, you help your prospective clients get a specific result. For example, as a nutritionist, you might help them change one dietary habit so that they will get more energized in the next 30 days. Or as a running coach, you might help them with one running technique they can implement now to improve their running style. See how you’ll instantly build a relationship and make people see your value? It doesn’t end there. At the end of the call, you ask them if they found the call helpful. Most likely, they’ll say yes. Now, you can ask them if they want to talk more about working together. If they say yes again, you can schedule a call where you talk through their pains and dreams and you show them how your services could help. To book and schedule your calls, you can use Calendly (scheduling software) and Zoom or Skype (video marketing software). How to stop overwhelm in its tracks Finally, how do you manage working with 1:1 clients while juggling a demanding 9-5 and your life? When I was in my corporate job, I used to meticulously schedule the work I had for my side business, which I eventually grew to six figures in 4 months. It helped me keep sane while I was working a demanding managerial job. I recommend you do that, too. Schedule short, 15-minute work sessions during your lunch break and before or after work. That’s all you need for now to build your health coaching business! Chapter 6: How to scale your health coaching business with group programs and online courses Once you have a few health coaching clients, you’ve replaced your income, and your health coaching business is growing nicely, it’s time to scale your business. You see, you can only scale so much with a one-on-one coaching offer because you can’t really add extra hours to your day. Here’s how to leverage your time and create a more flexible schedule for yourself. How to use group programs and online courses to grow your health coaching business When I had scaled my first coaching business to six figures, I had a problem. I couldn’t continue to grow that business because I only had so many hours every day to use on client calls. At the same time, I wanted to scale my business faster and create a more flexible schedule for myself. One that didn’t require me to be on every sales call or work 1:1 with every client. That’s where group programs and online courses are your best friend. You see, with these offers, you can help more people without taking on a lot of extra work. To put this into perspective: With my first coaching offer, I made 6 figures. In my first year, I made a million with two online courses. I couldn’t have done that by personally working with every client. While scaling your business, I recommend that you keep your offers lean. You don’t need a ton of different offers and programs. Still today, I only work with a few different offers- 1:1 coaching, a group program, and a flagship online course. Group programs Group programs work much like your 1:1 offer, except you’re now helping a group of people who also benefit from getting to know like-minded people. You basically take your health coaching 1:1 program and apply it to a group with group calls instead of individual coaching calls. See how this helps you get your clients amazing results while scaling your business? Online courses An online course fully detaches you from your offer. Your customers download your training material as an e-course and learn by themselves. After having worked with your 1:1 clients, you can quickly set up your courses. You see, you can use your coaching outline and create your online course based on that. For example, the courses my clients have created courses based on their coaching offers include weight loss courses and courses that help people with their nutrition. Meal plans and other digital products But what about meal plans and other digital products you can create as a health coach? Maybe a membership site? Recipe e-books? What I recommend? Wait with creating those. You first want to focus on products that let you scale your business. Think about it: An online course can be priced at around $500-2000. A recipe book or a meal plan? About $20-200. It’s MUCH easier to first scale with your online courses than with smaller offers. So stick with online courses until you have a manageable five- or six-figure business! Building funnels that do the work for you Something that makes the deal even sweeter is that with your scalable offers, you don’t have to hop on more sales calls. Instead, you set up marketing funnels that do the work for you. What do I mean? You use webinars and emails that automatically market your offer to your clients. For example, that’s what David does with his program that teaches people how to lose weight with herbs. The result? You get much more time to use on those things you want to use it on- building your business, traveling, or spending time with your family. That’s how I grew my business from the thousands to $1 million in the first 11 months. By using this system, you can quickly scale your health coaching business to five and six figures and beyond. Want to build your own 6-figure health coaching business? Get the FREE PDF: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Excited to get started building your health coaching business? Feel pumped and ready to get started? You should because YOU can become a health coach and get all those things you want in life, whether that’s income, impact, or time. Now, over to you: What’s your health coaching niche? I’d love to know! Leave a quick comment here below and let me know.
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Want to find the most profitable coaching niche? If you’re struggling to find high-ticket coaching niches, you’re in the right place. By the end of this article, you’ll know the only 3 things your audience is willing to pay for, and how to make sure your niche is profitable. (And once you know that, you’ll also have the key to standing out in your market, even if your industry is super crowded and no one knows who you are right now.) Today, you’ll learn: Why you need a niche to build a successful coaching business 3 steps to finding YOUR profitable niche The 100 most in-demand niches today Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. These are the exact steps I’ve used to help over 1,000 clients get clarity on their coaching niche, and now it’s your turn… Why you need a coaching niche to build a successful business Look: To build a successful coaching business (or any business), you need a niche. Why? Because a niche helps you attract a specific group of people, who are interested in your services because they are so specific to their situation. Think about it: Would you buy a health coaching package that talks specifically about your situation (such as: women in their 40s, men who want to bulk up, people with hormonal problems) or a generic health program for anyone and everyone? My guess is: The former. And you would likely see that program as MUCH more valuable than one that doesn’t promise you the specific results you want. For example, my niche is to help employees who want to quit their job and start a coaching business. When I started my first online business (an online advertising consulting business), there wasn’t anyone helping corporate types like myself to juggle both. And my clients work in all types of niches, such as: Supporting people to lose weight with the help of herbs. Advising people on how to invest in real estate. Coaching ambitious men to date better. Helping millennials to land better jobs. Coaching introverts to improve their public speaking skills. Showing entrepreneurs how they can improve their mindset and earn more. But how do you find your niche? That’s what we’ll look at next. 3 steps to finding YOUR profitable coaching niche Something a lot of my clients ask me is: “Luisa, how do I choose a coaching niche I know will be successful?” Fortunately, finding your niche comes down to a few, simple steps. With these steps, you ensure that your niche is profitable -- so that you’re working on the RIGHT idea from the start. Step #1: Solve a problem that people are willing to pay for You know what any successful business does? It solves a problem...and then gets paid to do it. Speaking of getting paid, there are only three things that potential clients are willing to pay for. Think of them as your coaching niche finders: Thing #1: To Be... In other words, to be that version of themselves that they are dreaming of. Hot, less stressed, recognized. Thing #2: To Have... A few examples of what people might pay to have are freedom, more money, or a better career. Thing #3: To Feel... Loved, happy, confident, healthy With this step, you KNOW your coaching niche will be profitable. And to figure out what people want to pay for? Simple: Look at what’s already out there. What are people paying for? For example, what are you being paid for in your job? What types of programs do people already invest in? And see what people are asking about online. The way I realized people wanted online advertising consulting (my first online business) was to go into Facebook groups and see what people were already asking about. A lot of them were asking about Facebook advertising. At the time, I worked with online advertising in my day job. That’s how I had that “Aha!” moment and could be sure that people would want to buy my services. Step #2: Figure out the most profitable problems YOU can solve Now that you know the 3 things that people are willing to pay for, it’s simply about figuring out which of those things YOU can help people with. I want to make this super clear: You don’t need to come up with a crazy original idea. All you have to do is draw on your own experience and expertise. Think about what you’re already doing in your current job or life, and do that in your business. There are two keys to success to keep in mind: First, draw on something that you actually have experience in. (Otherwise, how will you be able to help your clients get actual results?) If you already have experience and results in a niche, "proof" that you have coaching skills, such as a coaching certification, becomes irrelevant. Second, make sure you’re focusing on something that people are willing to pay for, like we talked about in the previous step. Some of the most common profitable coaching niches that my clients focus on include career, health, relationship, leadership, speaking, and video coaching, or even done for you services like copywriting or site design or project management. Let’s take my client Ruby as an example. Today, Ruby runs Good Gentleman, a 6-figure relationship coaching business. But she, just like you, started from zero. To figure out her niche, she looked at her experience working for big dating sites like eHarmony. By using that experience, she set up her dating business for ambitious men. Another client, Emily Liou, had years of experience working as a recruiter for Fortune 500 companies. She used her background as a recruiter to start her own career coaching business, Cultivitae. Step #3: Get specific on your coaching niche Are you scared that getting too specific will lose you business instead of helping you get more? The truth is, it’s actually exactly the opposite. Because when you’re starting out and no one knows who you are, the best way to stand out in their minds is to let them know exactly -- and specifically -- how you can help them. Think about it this way: If I’m a health coach and I say, “I help you lose weight,” how memorable is that? Even if you are trying to lose weight, you’re probably going to forget me like *that*. But what if I told you, “I help busy professionals lose weight while juggling your busy schedules, and without having to do crazy diets or workouts?” If you’re a busy professional wanting to lose weight, you bet you’re going to want to know more. Use this formula to figure out your own specific niche: “I help ___ to ___ so that __.” Hey you! If you are enjoying this post so far, be sure to download my FREE 7-page workbook by entering your info below! Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The 100 most profitable coaching niches today Hopefully, you’re already buzzing with ideas for what type of coaching business you want to start. But if you’re still unsure or clueless, don’t worry. Here are 100 proven niches you can start today: Popular coaching niches 1. Career coaching Career coaching helps people advance in their careers. As a career coach, you offer guidance on different career-related challenges, such as orienting a career transition, finding a dream job, getting a raise, and getting a promotion. Read more about becoming a career coach here. 2. Health coaching A health coach helps people improve their health. For example, you might help clients do this with a specific diet or a work-out regimen you’ve developed. Here is my guide on how to become a health coach. 3. Life coaching Life coaching as a niche is too broad, but I’m listing it here to help you get a better understanding of what niche you can narrow down to if you want to help clients improve their life. The thing is: You should be more specific. What goal are you trying to help them with? What problem are you solving? That's your life coaching niche. Read more about life coaching, the mistakes most life coaches make, and the 57 best life coaching niches here. 4. Mindset coaching A mindset coach helps people improve their mindset and overcome their limiting beliefs and that way, achieve their goals. You can be a mindset coach for a specific type of person or a niche. 5. Financial coaching As a financial coach, you help people improve their personal finances. This can be through guiding people on how to use their money, investing, or making more money. I have a complete guide on how to become a financial coach here. 6. Relationship coaching Relationship or dating coaching is all about helping people find better relationships. 7. Weight loss coaching As a weight loss coach, you help people lose weight. You can use your own methodology or focus on a specific niche of people (over 40s or women). 8. Nutrition coaching A nutrition coach helps people eat better. All types of people are interested in nutrition coaching. For example, people who have allergies, who want to lose weight, or who want to eat a plant-based diet. 9. Public speaking coaching Public speaking coaching helps people improve their speaking skills. 10. Productivity coaching As a productivity coach, you help people reach their goals by becoming more effective and efficient. Life skills coaching 11. Confidence coaching Confidence coaching helps people build their self-confidence and that way, change their lives. 12. Stress coaching As a stress coach, you help your clients deal better with stress and anxiety and manage their work-life balance. 13. Intimacy coaching An intimacy coach helps people express their intimacy better. 14. Communication coaching Communication is a core skill and a communication coach helps people communicate more effectively. 15. Resilience coaching People deal with all types of life challenges. A resilience coach helps them overcome them faster. 16. Social skills coaching Social skills are key to better opportunities in life. That’s what a social skills coach helps people unlock. 17. Conflict management coaching Some people are bad at dealing with conflict. A conflict management coach helps them resolve this block. 18. Self-esteem coaching Self-esteem issues can keep people back from reaching their potential. A self-esteem coach helps people improve their self-image. Family coaching 19. Parenting coaching A parenting coach helps parents improve their parenting. Read more about becoming a parenting coach here. 20. ADHD coaching People who have been diagnosed with ADHD might need help adjusting and performing well despite their diagnosis. For example, parents with ADHD children might need support to cope. That’s what an ADHD coach helps with. 21. Coaching for single parents Life as a single parent can be busy and challenging. A coach for single parents supports them in managing it all. 22. Coaching for couples Relationships are hard and as a coach for couples, you help them navigate their own relationship. 23. Family coaching As a family coach, you support families to overcome challenges such as communication issues or functioning better together as a family. 24. Birth coaching Women who give birth sometimes want that extra support. That’s what a birth coach does. 25. Sleep coaching for babies Anyone with a baby who has sleep issues knows it can have a huge impact on life. A sleep coach helps them improve the baby’s sleep. 26. Infertility coaching An infertility coach helps support couples who have problems with their fertility. Life transition coaching 27. Grief coaching A person who is going through grief can get support from a grief coach, who helps them cope with their loss. 28. Coaching for divorced couples Divorce is a big life event. A coach can help clients navigate that life transition. 29. Retirement coaching Many people who are retiring want to make the most of that last period of their lives. That’s what a retirement coach helps them with. 30. Mid-life coaching A mid-life coach helps people achieve their goals as they age. 31. Life direction coaching People who feel lost about their direction in life might want support with finding it. That’s what a coach helps them do. 32. Relocation coaching If you’ve ever relocated to a new city or country, you know it comes with multiple challenges, such as finding an apartment, finding new social circles, language barriers, and so on. A relocation coach helps people settle in faster. Business coaching 33. Marketing coaching If you've been part of starting a business or growing a business, you can become a marketing coach. A marketing coach helps businesses improve their marketing strategy and plan. Your niche can be small business or bigger businesses. 34. Sales coaching Sales coaching helps businesses make more sales and improve their sales funnels. 35. Coaching for teams Teamwork is so important for a company’s bottom line. As a coach, you help teams perform better together. 36. Agile coaching for teams In the same way, agile work methods are increasingly popular across many different types of organizations. An agile coach improves how companies work. 37. Organizational coaching An organizational coach helps streamline businesses. 38. Facebook ads coaching Facebook ads can be a great lead generation strategy. A Facebook ads coach helps businesses optimize their ads. 39. Copywriting coaching A copywriting coach supports business owners in writing better copy for more sales. 40. Conversion rate optimization coaching If you know how to optimize conversion rates, you could consider becoming a CRO coach and help businesses improve their bottom line. 41. Retailer coaching A retailer coach helps retail spaces optimize their space and business. 42. Ecommerce coaching If you’ve built ecommerce businesses, you could help others do the same. 43. Money mindset coaching A money mindset coach helps entrepreneurs earn more by improving how they think about money and see their worth. 44. Grant writing coaching A lot of businesses and organizations apply for grants. As a grant writing coach, you help them get more funding. 45. Cultural coaching A business with offices in different countries will face cultural challenges. A cultural coach can help them work better together as a global team. 46. Sustainability coaching An increasing number of businesses want to improve their sustainability track record. A sustainability coach helps them do just that. 47. Instagram coaching Know how to get more clients with Instagram? Then, you could become an Instagram coach and help businesses use it to reach their audience. 48. Pinterest coaching In the same way, if you are a Pinterest marketer, you can help businesses use Pinterest for more sales. 49. Video coaching A video coach helps people become more confident and persuasive on video. 50. Podcasting coaching Podcasting is an important medium for many businesses. As a podcasting coach, you help them use it in the best way. 51. LinkedIn coaching If you know how to use LinkedIn for more sales, you can help businesses improve their presence on LinkedIn and get more leads and clients. Leadership coaching 52. Leadership coaching Have experience of working in various leadership roles? Then, helping others improve their leadership skills might be the right coaching niche for you. 53. Executive coaching In the same way, you might specifically help executives improve in their roles. 54. CEO coaching And as a coach for the CEO of a company, you help that CEO improve their leadership skills and make better decisions. Health coaching 55. Sports coaching Enjoy coaching sports teams? Become a sports coach. 56. Running coaching A running coach helps people to improve their running skills. 57. Strength coaching As a strength coach, you help people achieve their strength goals 58. Sleep coaching And as a sleep coach, people get your support to improve their own sleep. 59. Wellness coaching Wellness coaching helps people improve their health in different ways, for example by eating better or setting up a health plan. 60. Fitness coaching A fitness coach helps people become fitter. Skills coaching 61. Language coaching A lot of people want to improve their language skills for professional or personal reasons. You can help them become more fluent in a language. 62. Writing coaching A writing coach helps people write fiction or fact. 63. Singing coaching If you’re a singer, you can help others improve their singing. 64. Dance coaching A dance coach supports people in improving their dance skills. 65. Photography coach As a photography coach, you help your students become better photographers. Coaching for the home 66. Coaching for home decluttering Are you an expert at decluttering homes? Help people improve their home life by supporting them in decluttering them. 67. Interior design coaching As an interior design coach, you help people furnish their homes better. 68. Architectural coaching If you’re an architect, you can help people build their dream home. 69. Coaching for house buyers Buying a house is a big life decision. As a coach, you help people make the right decision. Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Coaching for employees 70. Job skills coaching Many people want to learn new skills to improve at their jobs or to change careers. If you have a skill you can teach (such as animation or graphic design), you can help people achieve their goals faster. 71. Freelance coaching If you’ve built your own successful freelancing business, you can help others do the same. 72. Salary negotiation coaching Are you an expert on salary negotiations? Then, consider supporting others in making more money. 73. Technical skills coaching To keep relevant, many employees are looking to improve their technical skills. You can help them do that. 74. Personal brand coach A personal brand is key for better job opportunities. You can help people create a strong brand. Spiritual coaching 75. Spiritual coaching A spiritual coach helps people improve their spiritual life. Read more about becoming a spiritual coach here. 76. Healing coaching A healer can provide that support to people who are looking for spiritual guidance. 77. Religious coaching As a religious coach, you help people become stronger in their faith. Coaching for students 78. Coaching for students Students (or their parents) want to get better grades and get into great schools. That’s what you can help them with. 79. College admission coaching A college admission coach helps high school students get into their dream colleges. Personal development coaching 80. Personal development coaching As with life coaching, you want to be specific when describing your personal development niche. What is it that you help people achieve and why? Here's a full guide on how to become a personal development coach. 81. Happiness coaching As a happiness coach, you help people lead a happier life. 82. EFT coaching Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress. As an EFT coach, you guide people through the process. 83. Self-discovery coaching As a self-discovery coach, you help people discover themselves. 84. Purpose coaching A purpose coach helps people find that mission or life purpose. 85. Friendship coaching A lot of people feel lonely and want to improve their relationships. You can help them form stronger friendships as a friendship coach. Lifestyle coaching 86. Travel coaching A travel coach helps people plan their trips better. For example, you might help people use flight points to travel more for less. 87. Pet training coaching Are you great with pets? As a pet training coach, you can help other pet owners train their pets better. 88. Personal style coaching A personal style coach helps people improve their style. Performance coaching 89. Performance coaching People want to improve their performance (work, fitness, or something else), but don’t know how. You help them achieve that. Read more about becoming a performance coach here. 90. Energy coaching As an energy coach, you support people improve their energy and perform better. 91. Goal-setting coaching Are you a pro at setting goals? As a goal-setting coach, you help people do the same. 92. Focus coaching Want to help people improve their focus? Become a focus coach. Motivational coaching is another alternative. 93. Creativity coaching A creativity coach helps people improve their creativity. 94. Coaching people to read faster Speed reading is a big thing. If you have developed your own speed reading methodology, you might help people do the same. 95. Habits coaching A habits coach helps people form better and stronger habits. 96. Success coaching Success coaching is a great way to help people succeed with their goals. 97. Time management coaching A lot of people struggle with time management. As a time management coach, you help them improve their time management skills and get more done. 98. Memory coaching A memory coach helps people memorize things faster and better. 99. Accountability coaching An accountability coach keeps their clients accountable so that they achieve what they set out to do. 100. Discipline coaching Discipline is huge for performance. As a discipline coach, you help your clients improve their own discipline. Those are the three foolproof steps to nailing your coaching niche. At this point, you should have enough clarity to go out there and get your first paying client. You might not have 100% clarity, and that’s normal, because total clarity comes only after you’ve actually worked with a client. And I’ve got you covered there too. I have a bonus tutorial for you, right here, on how to use social media to get your first paying clients without waiting months or years. Before you head over to that article though, I’d love to hear from you in the comments. Let me know what niche(s) are coming up for you after reading this article! Don't forget to download my FREE 7-page workbook to learn how to create a profitable coaching niche. Just enter your info below and get it sent straight to your inbox Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.
Coach John Wooden - Pyramid of Success
Awesome free coaching exercises to use with your clients. These free coaching exercises are brandable, customisable & ready-to-use.
What’s your most important asset in your business? It’s your mindset — the structure and quality of your beliefs shaping every decision you make, and how you show up in your business each day! It’s the operating software you’re running that allows you to solve problems, spot opportunities, tak
Introduction There are many ways to evaluate a student's success, but one factor that unites them all is the formation of positive habits. Our everyday
Learn everything you need to know to become a life coach, including choosing a life coaching school and starting a life coaching business
