Jul 16, 2021

These Award Winning LEGO ‘Build the Future’ Ads Nailed It

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A recent print campaign by Ogilvy Bangkok has been awarded three silver lions (in ‘Print & Publishing’ and ‘Outdoor’) and a bronze (in ‘Design’) at the Cannes festival this year, the most prestigious award show in marketing and advertising.

“Build the Future” has been so well received that Ogilvy has made plans to have actual life-size LEGO sculptures built as an extension of the campaign. This isn’t the first time we’ve featured creative ads by LEGO, be sure to check out previous campaigns here and here.

[via AdWeek]





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