How to get health coaching clients. My 10 best strategies for getting health coaching clients in the next 30 to 60 days.
Are you a coach wanting to boost your coaching business as well as make some extra money online? Then, you should sell digital products.
As a coach, you're always looking for ways to improve your practice. You want to be able to help your clients as best as you can and grow along with them. But how do you do that? One great way is to use the GROW Model for Coaching. It's a…
Have you ever thought about making the jump and becoming a professional life coach? Despite the global mess that is 2020, life coaching has proven to be an increasingly popular, practical, and sustainable profession. Globally, there are more than 71000 coach practitioners, with a large majority being based in North America and Western Europe.
WHAT DO I PUT IN MY COACHING PACKAGES? LIFE COACH TRAINING// Crafting coaching packages that sell is both an art and science. So, if you’re at the point in your online coaching business where you’re wondering how to create coaching packages and how to sell coaching then this is the video for you!
Want to become a career coach? Here's the definitive guide that shows you how to start your career coaching business in a few, simple steps.
Are you wondering how it’s possible to start and build an online business that can replace your salary? The key to building a business that can consistently replace your income is to make sure you have the right online coaching business model. Basically, how your business is going to make money. Want to know what that model is so you can finally quit your job? Let’s dive right in. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to start a coaching business online How do you start a coaching business from scratch? Good question. Starting a coaching business doesn’t have to be complicated (that said, it isn’t always easy), even if you’re currently in a 9-5 and don’t have a lot of extra time on your hands. How do I know? Because I’ve helped thousands of students start their own coaching businesses. In fact, I started my first coaching business as a side business that quickly (within 4 months) had grown to a six-figure business. The first payment I received in my first online business! Did it feel great? Yes! It showed me what was really possible with an online business. And if there’s one thing you need to know, it’s this: To build a coaching business you do need the right online coaching business model. But more on that below. First, let’s look at what a coaching business is. What is a coaching business? A coaching business is a business that lets you have a direct impact by helping people reach their goals. You can take a look at this video to understand exactly what a coach does. https://www.youtube.com/watch?v=PUTitMsDWhY&t As a coach, you essentially guide and mentor students. The reason you’re able to mentor them is that you’ve already achieved (and/or helped others achieve) that same goal. So, let’s say you’ve lost weight and now have a great system to help others get healthy. As a health coach (or weight loss coach), you could help them do that. The reason a coaching business is such a great business model if you’re in your 9-5 is that it doesn’t require huge investments and you don’t have to work 24/7. Because coaching is so tailored and personal, you can ask for higher rates. And that’s why it’s also such a profitable business. I tend to recommend that my students start at $1,500 for a 3-month coaching package. So with just a few clients under your belt, you can relatively soon start to plan for when and how you’ll leave your 9-5. Contrast that to a different online business model, such as an ecommerce business. If your product would cost $100, you’d need to sell 15 products to get to the same income as with one coaching package. How many units you need to sell of coaching vs. physical products to reach the same revenue But to start a business, you need a coaching business plan. Here are the steps to take. Starting a coaching business checklist What do you need to start a coaching business? A niche (aka. a skill you can coach on, such as health coaching, mindset coaching, or career coaching) Digital tools like Zoom (for calls), Stripe (for receiving payments), and Calendly (for scheduling calls) A coaching agreement (Also, make sure that your niche isn’t a niche that requires a license or similar. Most coaching niches don’t require one, but some, especially health-related businesses, do. Note that this isn’t legal advice!) What you DON’T need when you’re starting out is a website (that’s right!), business cards, or complicated marketing funnels. The reason is simple: None of this matters when you’re looking for your first few clients. What DOES matter is that you follow a proven strategy (like this one for getting your first paying clients). Add on websites and other “nice-to-haves” once you have at least a few clients. And if you want more, here’s a short video I put together with my tips on starting coaching… today! https://www.youtube.com/watch?v=IIob3wCEiSo&t The next step is to choose your online coaching business model. Let’s take a look at your options. How to choose the right online coaching business model There are a few different coaching business models to choose from. But before we look at them, a quick note: The way you deliver your coaching (online or face-to-face) makes a huge difference. If you offer your coaching services online, you instantly have access to a much bigger pool of coaching clients (the entire world vs. where you’re located). You can also market your services in many different ways. And ultimately, the scalability of your business depends on if you’re offering coaching online. That’s why I see online coaching as the best way to offer your services. (Plus, online coaching has become more popular than face-to-face coaching.) With that said, let’s look at the different models you can use to offer your coaching. One-on-one coaching The first one is private coaching. This means that you privately coach your student with weekly, biweekly or monthly calls and maybe email support. This type of coaching is highly tailored to your client’s wants and needs. You guide them step-by-step. This is the coaching model I recommend that you start with. Why? Because when you build your business, you don’t know your audience that well. But by working closely together with your clients, you learn the exact pattern of challenges, mindset blocks, and fears that they face. You’re basically being paid to do market research! (Which, by the way, is extremely important. 42% of small businesses fail because of a lack of demand… But by refining your coaching offer until it’s a no-brainer for people, you won’t run into that same problem.) This isn’t a scalable business model, though. Once you’ve hit 10-15 clients, you’re probably more or less fully booked. That’s when you might consider one of the other coaching models to grow your business. Group coaching The next step is to start group coaching. You can essentially take your existing one-on-one offer and use that as a group offer. The best part? You reach more people and at the same time, scale your business. So, if you can sell 10-15 private coaching offers before you’re booked out, you can offer your group coaching program to far more people. A group coaching program has the same value as a private coaching offer. The only difference is that your students don’t have one-on-one access to you. Instead, you conduct coaching calls in a group setting. You might also have a Facebook or Slack group where you support clients in between calls (instead of them having email access to you). If you’re thinking that you have to lower your price significantly for this offer, it’s not true. You see, what I’ve found with my own and my clients’ offers is that group coaching can give your students even more value than private coaching. By being supported by not just you, but the entire group, students get inspired by each other -- and can, that way, get far better results. Supporting coaches Another option is to use your existing one-on-one coaching plan and take on supporting coaches. That way, you can sell your offer to more people without being restricted to your schedule. Your support coaches are people who have a background in what you’re coaching people on. You might need to train them a bit so that they can coach your clients on your personal coaching methodology. Online courses Finally, the most scalable offer: Online courses. An e-course is a highly profitable offer. You create it once (and iterate it as needed) and then you can sell it on an ongoing basis. And as you don’t personally have to support your clients, you can sell as many courses as you want. While this is a profitable and scalable offer, wait until you’ve sold at least a few private coaching offers before you create a course. Why? Because it’s far easier to sell a coaching package than a course. To sell a course, you need to learn sales, copywriting, ads marketing, and email marketing to name a few. With a coaching offer, you can start at a higher price. You also don’t need all those skills to sell your offer -- people tend to see the value with tailored support much more clearly than what they get with an e-course. Fortunately, you can take your entire private coaching offer and turn it into a course. That’s because once you’ve coached at least three people, you know what their struggles are and what your course needs to look like to help them get results. Plus, you build up revenue in your business that you can then reinvest into growing the course side of your business. There you have it, these are the online coaching business models to use in your business. Start with a one-on-one offer, then scale with group coaching or support coaches, and finally, create your online course to sell. Now, let’s look at the three elements your coaching business MUST have so that you can leave your 9-5 in the smoothest and fastest way possible. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The 3 elements that ensure you are building a coaching business that replaces your salary / income So how DO you replace your salary? These are the 3 elements I used to replace my 6-figure salary. https://youtu.be/LKY5kH4_jTw First up: Your product. Element #1: The right product (so you actually make sales) The first element of your online coaching business model is the right PRODUCT. Even though in a coaching or service-based business, you’re not technically selling a physical product, make no mistake. You ARE still selling a product. The key for this element is understanding what your product really is. Most new coaches get this wrong, because they think that their product is coaching. When in reality, what you’re really selling in a successful coaching or service-based online business is the result that someone will get from hiring you. People don’t want or need more information or more coaching or more work. They want the result they’ll get from your coaching. In other words, they’re paying for your guidance, the “shortcut” they’ll get from you sharing exactly what they need to do, and the accountability they’ll get from having a coach. Here’s what it comes down to: Your product is their TRANSFORMATION (not INFORMATION). The right product isn’t enough though. You also need… Element #2 The right audience (so you actually have customers) The second element is the right people who want to buy your product. Have you heard the saying, “They could sell ice to an Eskimo?” (Where “they” is usually referring to someone who is great at sales.) That sounds great, BUT: Do you really want to have to sell ice to an Eskimo? After all, it’s not really something they want or need. What if you could take that same ice and sell it to someone through the desert? It would be more valuable than gold to them! That’s why it’s so important to have the right audience. What’s more, ask yourself: Whatever your product is, are you selling it to an audience that not only wants what you’re offering, but who also has the ability to pay for it? Going back to our example of someone trekking through the desert, you can get even more specific than that. Instead of trying to sell ice to just anybody trekking through the desert, focus on selling ice to well-to-do people on a desert adventure. They will definitely have both the willingness and the ability to pay. So I had a bit of fun with that example, but I hope it got the point across! Because only when you have the right product and the right audience, can you implement the final element… Element #3 – The right price (so you can replace your income without going crazy) The final element of your online coaching business model is the right price. From a business point of view, what you’re charging needs to allow you to replace your salary while handling a reasonable number of clients. Otherwise, can you imagine? You’d go crazy before you quit your job! As mentioned, for most of my students, the max number of clients they can handle at one time is about 10-15 private coaching clients. Knowing this, you can back into what price you need to charge to be able to successfully replace your income. That’s not the only consideration though. You of course have to provide a value to your clients that matches and exceeds the price that you are charging. (If you want help figuring out what price to charge, I walk you through how to do that in this tutorial.) Once you understand the value you bring to your customer through the perfect combination of product, audience, and price, you are off to the races! Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Are you ready to replace your income and quit your job? As you can see, your online coaching business model is all about focusing on just a few things: Offering a valuable service, working with a handful of quality clients, and creating a win-win situation where you’re helping them achieve a result they want In return? You get the end result YOU want…being able to replace your salary and leave your 9-5. Now, I’d love to hear from you. Which element are you working on right now? Let me know in the comments below! Learn more: Checklist for starting your coaching business The best business courses for coaches
Seek inspiration from this list of the top 10 performance coaches that are popular on Instagram and get ready to elevate your coaching business.
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Here are 7 powerful coaching questions that can make a significant impact on your coaching sessions. Let’s get started!
Life Coaching Workbook, Coaching Worksheets, Coaching Session, Coaching Tools, Lead Magnet Templates, Workbook Template Canva, Done For You Hello coaches, I know you have a tight schedule and limited resources, but that doesn't mean you have to give up on creating your own content with heartfelt, clean design. That's why I created and designed this coaching workbook: to help busy coaches like you get more done and be more efficient without sacrificing quality or creativity. With this workbook, you'll get access to tons of templates that are ready-to-use with your clients so they can start seeing results right away. And when they do, they'll come back for more because they know what they're getting: trusted advice from an expert who knows their stuff! Let's use these coaching tools and worksheets to help your clients learn and grow.✨✨ ✅You can use coaching exercises in various ways, including one-on-one coaching sessions, handouts or workshop guides, webinars, groups, or homework. ✅Ready to use with your clients with a beautiful design, so these coaching tools can help your clients get better results more quickly and efficiently. ✅Use this as material for your group coaching or 1-1 coaching sessions and save your energy and time. Use the tools as lead magnets to get more subscribers. ✅Be a more trusted coach; all the content is well researched and ready to use with your clients. 📌WHAT IS INCLUDED -1 page PDF contains link direct to Canva - 10X Cover Page Each Module - Welcome Page - 4x Clarity Value Page - 4x Course/Coaching plan - 2x Self Contract - 3x Wheel of Life - 2x Growth Mindset Tools - 4x Discover Genius Zone - 3x Activate core strengths - 21x Getting unstuck (Repeated weekly journal) - Rate Self Awareness Aorksheet - 5x Mood Shift - Grounding Technique - Progress Tracker - Daily Checklist - 7x Productivity Worksheets 📌HOW IT WORKS: 1. You will need a free Canva account and basic knowledge of using Canva to be able to download and edit the templates. 2. After you order, you will receive immediate access to a PDF with the Canva link. 3. Start editing and customizing your template. Customize anything you would like including images, elements, fonts, and colors 4. Save your design as a PDF and share with your audience/clients. 📌PLEASE NOTE - Due to the nature of this digital product template, I cannot offer refunds or exchanges. If you have any problems with the download or file, don't hesitate to contact me, and I'll do anything I can to help you. - Please do not resell the templates in any form, this coaching workbook is designed to use with your clients only. - Please note that some elements are locked for your convenience, so you won’t accidentally move them around while you’re designing other aspects of the graphic or text. (You can always lock or unlock the element.) - This purchase is a digital instant download, no physical item will be shipped to you. - If you have any questions, please feel free to message me! I am happy to help. I'm always adding new items, and please do favorite my shop to let you know when it arrives. Please give them a try, and thank you for your support ❤️ © Flair Shine All Rights Reserved
“How can I feel more confident and relaxed going into calls with clients? It feels like a lot of pressure to perform!” If you’re a new coach, you may be feeling some imposter syndrome whenever you join or think about joining client calls! Here are some simple ways to boost your confidence and fee
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Want to find the most profitable coaching niche? If you’re struggling to find high-ticket coaching niches, you’re in the right place. By the end of this article, you’ll know the only 3 things your audience is willing to pay for, and how to make sure your niche is profitable. (And once you know that, you’ll also have the key to standing out in your market, even if your industry is super crowded and no one knows who you are right now.) Today, you’ll learn: Why you need a niche to build a successful coaching business 3 steps to finding YOUR profitable niche The 100 most in-demand niches today Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. These are the exact steps I’ve used to help over 1,000 clients get clarity on their coaching niche, and now it’s your turn… Why you need a coaching niche to build a successful business Look: To build a successful coaching business (or any business), you need a niche. Why? Because a niche helps you attract a specific group of people, who are interested in your services because they are so specific to their situation. Think about it: Would you buy a health coaching package that talks specifically about your situation (such as: women in their 40s, men who want to bulk up, people with hormonal problems) or a generic health program for anyone and everyone? My guess is: The former. And you would likely see that program as MUCH more valuable than one that doesn’t promise you the specific results you want. For example, my niche is to help employees who want to quit their job and start a coaching business. When I started my first online business (an online advertising consulting business), there wasn’t anyone helping corporate types like myself to juggle both. And my clients work in all types of niches, such as: Supporting people to lose weight with the help of herbs. Advising people on how to invest in real estate. Coaching ambitious men to date better. Helping millennials to land better jobs. Coaching introverts to improve their public speaking skills. Showing entrepreneurs how they can improve their mindset and earn more. But how do you find your niche? That’s what we’ll look at next. 3 steps to finding YOUR profitable coaching niche Something a lot of my clients ask me is: “Luisa, how do I choose a coaching niche I know will be successful?” Fortunately, finding your niche comes down to a few, simple steps. With these steps, you ensure that your niche is profitable -- so that you’re working on the RIGHT idea from the start. Step #1: Solve a problem that people are willing to pay for You know what any successful business does? It solves a problem...and then gets paid to do it. Speaking of getting paid, there are only three things that potential clients are willing to pay for. Think of them as your coaching niche finders: Thing #1: To Be... In other words, to be that version of themselves that they are dreaming of. Hot, less stressed, recognized. Thing #2: To Have... A few examples of what people might pay to have are freedom, more money, or a better career. Thing #3: To Feel... Loved, happy, confident, healthy With this step, you KNOW your coaching niche will be profitable. And to figure out what people want to pay for? Simple: Look at what’s already out there. What are people paying for? For example, what are you being paid for in your job? What types of programs do people already invest in? And see what people are asking about online. The way I realized people wanted online advertising consulting (my first online business) was to go into Facebook groups and see what people were already asking about. A lot of them were asking about Facebook advertising. At the time, I worked with online advertising in my day job. That’s how I had that “Aha!” moment and could be sure that people would want to buy my services. Step #2: Figure out the most profitable problems YOU can solve Now that you know the 3 things that people are willing to pay for, it’s simply about figuring out which of those things YOU can help people with. I want to make this super clear: You don’t need to come up with a crazy original idea. All you have to do is draw on your own experience and expertise. Think about what you’re already doing in your current job or life, and do that in your business. There are two keys to success to keep in mind: First, draw on something that you actually have experience in. (Otherwise, how will you be able to help your clients get actual results?) If you already have experience and results in a niche, "proof" that you have coaching skills, such as a coaching certification, becomes irrelevant. Second, make sure you’re focusing on something that people are willing to pay for, like we talked about in the previous step. Some of the most common profitable coaching niches that my clients focus on include career, health, relationship, leadership, speaking, and video coaching, or even done for you services like copywriting or site design or project management. Let’s take my client Ruby as an example. Today, Ruby runs Good Gentleman, a 6-figure relationship coaching business. But she, just like you, started from zero. To figure out her niche, she looked at her experience working for big dating sites like eHarmony. By using that experience, she set up her dating business for ambitious men. Another client, Emily Liou, had years of experience working as a recruiter for Fortune 500 companies. She used her background as a recruiter to start her own career coaching business, Cultivitae. Step #3: Get specific on your coaching niche Are you scared that getting too specific will lose you business instead of helping you get more? The truth is, it’s actually exactly the opposite. Because when you’re starting out and no one knows who you are, the best way to stand out in their minds is to let them know exactly -- and specifically -- how you can help them. Think about it this way: If I’m a health coach and I say, “I help you lose weight,” how memorable is that? Even if you are trying to lose weight, you’re probably going to forget me like *that*. But what if I told you, “I help busy professionals lose weight while juggling your busy schedules, and without having to do crazy diets or workouts?” If you’re a busy professional wanting to lose weight, you bet you’re going to want to know more. Use this formula to figure out your own specific niche: “I help ___ to ___ so that __.” Hey you! If you are enjoying this post so far, be sure to download my FREE 7-page workbook by entering your info below! Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. The 100 most profitable coaching niches today Hopefully, you’re already buzzing with ideas for what type of coaching business you want to start. But if you’re still unsure or clueless, don’t worry. Here are 100 proven niches you can start today: Popular coaching niches 1. Career coaching Career coaching helps people advance in their careers. As a career coach, you offer guidance on different career-related challenges, such as orienting a career transition, finding a dream job, getting a raise, and getting a promotion. Read more about becoming a career coach here. 2. Health coaching A health coach helps people improve their health. For example, you might help clients do this with a specific diet or a work-out regimen you’ve developed. Here is my guide on how to become a health coach. 3. Life coaching Life coaching as a niche is too broad, but I’m listing it here to help you get a better understanding of what niche you can narrow down to if you want to help clients improve their life. The thing is: You should be more specific. What goal are you trying to help them with? What problem are you solving? That's your life coaching niche. Read more about life coaching, the mistakes most life coaches make, and the 57 best life coaching niches here. 4. Mindset coaching A mindset coach helps people improve their mindset and overcome their limiting beliefs and that way, achieve their goals. You can be a mindset coach for a specific type of person or a niche. 5. Financial coaching As a financial coach, you help people improve their personal finances. This can be through guiding people on how to use their money, investing, or making more money. I have a complete guide on how to become a financial coach here. 6. Relationship coaching Relationship or dating coaching is all about helping people find better relationships. 7. Weight loss coaching As a weight loss coach, you help people lose weight. You can use your own methodology or focus on a specific niche of people (over 40s or women). 8. Nutrition coaching A nutrition coach helps people eat better. All types of people are interested in nutrition coaching. For example, people who have allergies, who want to lose weight, or who want to eat a plant-based diet. 9. Public speaking coaching Public speaking coaching helps people improve their speaking skills. 10. Productivity coaching As a productivity coach, you help people reach their goals by becoming more effective and efficient. Life skills coaching 11. Confidence coaching Confidence coaching helps people build their self-confidence and that way, change their lives. 12. Stress coaching As a stress coach, you help your clients deal better with stress and anxiety and manage their work-life balance. 13. Intimacy coaching An intimacy coach helps people express their intimacy better. 14. Communication coaching Communication is a core skill and a communication coach helps people communicate more effectively. 15. Resilience coaching People deal with all types of life challenges. A resilience coach helps them overcome them faster. 16. Social skills coaching Social skills are key to better opportunities in life. That’s what a social skills coach helps people unlock. 17. Conflict management coaching Some people are bad at dealing with conflict. A conflict management coach helps them resolve this block. 18. Self-esteem coaching Self-esteem issues can keep people back from reaching their potential. A self-esteem coach helps people improve their self-image. Family coaching 19. Parenting coaching A parenting coach helps parents improve their parenting. Read more about becoming a parenting coach here. 20. ADHD coaching People who have been diagnosed with ADHD might need help adjusting and performing well despite their diagnosis. For example, parents with ADHD children might need support to cope. That’s what an ADHD coach helps with. 21. Coaching for single parents Life as a single parent can be busy and challenging. A coach for single parents supports them in managing it all. 22. Coaching for couples Relationships are hard and as a coach for couples, you help them navigate their own relationship. 23. Family coaching As a family coach, you support families to overcome challenges such as communication issues or functioning better together as a family. 24. Birth coaching Women who give birth sometimes want that extra support. That’s what a birth coach does. 25. Sleep coaching for babies Anyone with a baby who has sleep issues knows it can have a huge impact on life. A sleep coach helps them improve the baby’s sleep. 26. Infertility coaching An infertility coach helps support couples who have problems with their fertility. Life transition coaching 27. Grief coaching A person who is going through grief can get support from a grief coach, who helps them cope with their loss. 28. Coaching for divorced couples Divorce is a big life event. A coach can help clients navigate that life transition. 29. Retirement coaching Many people who are retiring want to make the most of that last period of their lives. That’s what a retirement coach helps them with. 30. Mid-life coaching A mid-life coach helps people achieve their goals as they age. 31. Life direction coaching People who feel lost about their direction in life might want support with finding it. That’s what a coach helps them do. 32. Relocation coaching If you’ve ever relocated to a new city or country, you know it comes with multiple challenges, such as finding an apartment, finding new social circles, language barriers, and so on. A relocation coach helps people settle in faster. Business coaching 33. Marketing coaching If you've been part of starting a business or growing a business, you can become a marketing coach. A marketing coach helps businesses improve their marketing strategy and plan. Your niche can be small business or bigger businesses. 34. Sales coaching Sales coaching helps businesses make more sales and improve their sales funnels. 35. Coaching for teams Teamwork is so important for a company’s bottom line. As a coach, you help teams perform better together. 36. Agile coaching for teams In the same way, agile work methods are increasingly popular across many different types of organizations. An agile coach improves how companies work. 37. Organizational coaching An organizational coach helps streamline businesses. 38. Facebook ads coaching Facebook ads can be a great lead generation strategy. A Facebook ads coach helps businesses optimize their ads. 39. Copywriting coaching A copywriting coach supports business owners in writing better copy for more sales. 40. Conversion rate optimization coaching If you know how to optimize conversion rates, you could consider becoming a CRO coach and help businesses improve their bottom line. 41. Retailer coaching A retailer coach helps retail spaces optimize their space and business. 42. Ecommerce coaching If you’ve built ecommerce businesses, you could help others do the same. 43. Money mindset coaching A money mindset coach helps entrepreneurs earn more by improving how they think about money and see their worth. 44. Grant writing coaching A lot of businesses and organizations apply for grants. As a grant writing coach, you help them get more funding. 45. Cultural coaching A business with offices in different countries will face cultural challenges. A cultural coach can help them work better together as a global team. 46. Sustainability coaching An increasing number of businesses want to improve their sustainability track record. A sustainability coach helps them do just that. 47. Instagram coaching Know how to get more clients with Instagram? Then, you could become an Instagram coach and help businesses use it to reach their audience. 48. Pinterest coaching In the same way, if you are a Pinterest marketer, you can help businesses use Pinterest for more sales. 49. Video coaching A video coach helps people become more confident and persuasive on video. 50. Podcasting coaching Podcasting is an important medium for many businesses. As a podcasting coach, you help them use it in the best way. 51. LinkedIn coaching If you know how to use LinkedIn for more sales, you can help businesses improve their presence on LinkedIn and get more leads and clients. Leadership coaching 52. Leadership coaching Have experience of working in various leadership roles? Then, helping others improve their leadership skills might be the right coaching niche for you. 53. Executive coaching In the same way, you might specifically help executives improve in their roles. 54. CEO coaching And as a coach for the CEO of a company, you help that CEO improve their leadership skills and make better decisions. Health coaching 55. Sports coaching Enjoy coaching sports teams? Become a sports coach. 56. Running coaching A running coach helps people to improve their running skills. 57. Strength coaching As a strength coach, you help people achieve their strength goals 58. Sleep coaching And as a sleep coach, people get your support to improve their own sleep. 59. Wellness coaching Wellness coaching helps people improve their health in different ways, for example by eating better or setting up a health plan. 60. Fitness coaching A fitness coach helps people become fitter. Skills coaching 61. Language coaching A lot of people want to improve their language skills for professional or personal reasons. You can help them become more fluent in a language. 62. Writing coaching A writing coach helps people write fiction or fact. 63. Singing coaching If you’re a singer, you can help others improve their singing. 64. Dance coaching A dance coach supports people in improving their dance skills. 65. Photography coach As a photography coach, you help your students become better photographers. Coaching for the home 66. Coaching for home decluttering Are you an expert at decluttering homes? Help people improve their home life by supporting them in decluttering them. 67. Interior design coaching As an interior design coach, you help people furnish their homes better. 68. Architectural coaching If you’re an architect, you can help people build their dream home. 69. Coaching for house buyers Buying a house is a big life decision. As a coach, you help people make the right decision. Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Coaching for employees 70. Job skills coaching Many people want to learn new skills to improve at their jobs or to change careers. If you have a skill you can teach (such as animation or graphic design), you can help people achieve their goals faster. 71. Freelance coaching If you’ve built your own successful freelancing business, you can help others do the same. 72. Salary negotiation coaching Are you an expert on salary negotiations? Then, consider supporting others in making more money. 73. Technical skills coaching To keep relevant, many employees are looking to improve their technical skills. You can help them do that. 74. Personal brand coach A personal brand is key for better job opportunities. You can help people create a strong brand. Spiritual coaching 75. Spiritual coaching A spiritual coach helps people improve their spiritual life. Read more about becoming a spiritual coach here. 76. Healing coaching A healer can provide that support to people who are looking for spiritual guidance. 77. Religious coaching As a religious coach, you help people become stronger in their faith. Coaching for students 78. Coaching for students Students (or their parents) want to get better grades and get into great schools. That’s what you can help them with. 79. College admission coaching A college admission coach helps high school students get into their dream colleges. Personal development coaching 80. Personal development coaching As with life coaching, you want to be specific when describing your personal development niche. What is it that you help people achieve and why? Here's a full guide on how to become a personal development coach. 81. Happiness coaching As a happiness coach, you help people lead a happier life. 82. EFT coaching Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress. As an EFT coach, you guide people through the process. 83. Self-discovery coaching As a self-discovery coach, you help people discover themselves. 84. Purpose coaching A purpose coach helps people find that mission or life purpose. 85. Friendship coaching A lot of people feel lonely and want to improve their relationships. You can help them form stronger friendships as a friendship coach. Lifestyle coaching 86. Travel coaching A travel coach helps people plan their trips better. For example, you might help people use flight points to travel more for less. 87. Pet training coaching Are you great with pets? As a pet training coach, you can help other pet owners train their pets better. 88. Personal style coaching A personal style coach helps people improve their style. Performance coaching 89. Performance coaching People want to improve their performance (work, fitness, or something else), but don’t know how. You help them achieve that. Read more about becoming a performance coach here. 90. Energy coaching As an energy coach, you support people improve their energy and perform better. 91. Goal-setting coaching Are you a pro at setting goals? As a goal-setting coach, you help people do the same. 92. Focus coaching Want to help people improve their focus? Become a focus coach. Motivational coaching is another alternative. 93. Creativity coaching A creativity coach helps people improve their creativity. 94. Coaching people to read faster Speed reading is a big thing. If you have developed your own speed reading methodology, you might help people do the same. 95. Habits coaching A habits coach helps people form better and stronger habits. 96. Success coaching Success coaching is a great way to help people succeed with their goals. 97. Time management coaching A lot of people struggle with time management. As a time management coach, you help them improve their time management skills and get more done. 98. Memory coaching A memory coach helps people memorize things faster and better. 99. Accountability coaching An accountability coach keeps their clients accountable so that they achieve what they set out to do. 100. Discipline coaching Discipline is huge for performance. As a discipline coach, you help your clients improve their own discipline. Those are the three foolproof steps to nailing your coaching niche. At this point, you should have enough clarity to go out there and get your first paying client. You might not have 100% clarity, and that’s normal, because total clarity comes only after you’ve actually worked with a client. And I’ve got you covered there too. I have a bonus tutorial for you, right here, on how to use social media to get your first paying clients without waiting months or years. Before you head over to that article though, I’d love to hear from you in the comments. Let me know what niche(s) are coming up for you after reading this article! Don't forget to download my FREE 7-page workbook to learn how to create a profitable coaching niche. Just enter your info below and get it sent straight to your inbox Ready to learn how to create a profitable coaching niche? Get my FREE workbook below. GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.
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Are you a new coach wanting to start your business in the right way? Then, a coaching contract is what you need. As a business owner, you want to protect your business and make sure you get the money you’re owed, you don’t suddenly get sued by a disgruntled client, and your business is safe. (Spoiler alert: A coaching contract does that and much more.) Today, I, together with legal coach Lisa Fraley, share how you can create a solid coaching agreement for your business. Steps: Why do you need a coaching contract?What should your coaching contract include? How do you use your coaching contract? How do you enforce your coaching contract? What about all those other legal considerations? Further reading: Create a coaching business Who am I? My name is Luisa Zhou. I’ve taught thousands of students and counting how to leave their day jobs and start their own business making anywhere from 10K to 100K plus in less than a year. I started my first online business teaching people the digital advertising skills I’d learned from previous jobs, made 6-figures in 4 months, and quit my job. Today, I teach smart, successful people like YOU how to start your own six-figure plus business. Who is Lisa Fraley? Lisa Fraley, JD is an Attorney, Legal Coach®, Speaker,#1 Best-Selling Author of Easy Legal Steps and the host of the “Legally Enlightened” podcast on iTunes. As a Holistic Lawyer®, Lisa blends her legal expertise as a former health care attorney in a large corporate law firm and the care of a Health & Life Coach through IIN & Coach U to help thousands of heart-centered holistic health coaches, licensed practitioners, and online business owners protect their businesses and brands with contracts, disclaimers, trademarks and more. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Why do you need a coaching contract? Wonder what a coaching contract does? First, research shows that contracts build trust. Your legal agreements will make clients trust you more and that way, improve your coaching services. Second, if you already have a couple of coaching clients, you know that it happens from time to time: Clients who don’t appreciate you, ghost you for no apparent reason, and then blame you for not getting results. Students who keep rescheduling with just a few hours’ notice. People who send refund requests long after your refund period has expired. Even if these situations are relatively rare, you still want to protect yourself from them. That’s what a coaching contract does. A client agreement helps you set boundaries A one-on-one coaching contract is the first agreement or legal document you should have in place as a coach. You see: If you're serious about your business, you should be legally protected from the very beginning. You save time, energy, and a lot of gray hairs by having clear boundaries for your business. You set the terms of your coaching Establishing a coaching agreement helps you set the terms for your coaching. It helps you say, "This is how I conduct my coaching calls, how I respond to messages, and how you can get in touch with me." And look, it’s not all about telling clients what they can’t do. An agreement makes it clear what your coaching program is all about. It protects both you AND your client. As Lisa puts it: “A Client Agreement is the written contract you use with one-on-one clients. It’s your key document for protecting your one-on-one service or program that you have poured HOURS over to develop (not to mention the blood, sweat, tears and dollars!) and it protects the income that you plan to earn. Your written Client Agreement gives you strong legal backing, which helps you feel safe, secure, and confident—and it clearly spells out your client policies in one place so your clients don’t have to dig through their e-mails to remember your policies about refunds, missed appointments, or cancellations so you can prevent headaches and awkward conversations later.” When I started my coaching business, this was the only agreement I had in place. It was only when I added on group programs and courses that I created more contracts. A coaching contract shows your clients what they can and can’t do with our content and program. It: Protects your income. Outlines your responsibilities. Outlines your client’s responsibilities. Sets the payment terms. Sets the terms for your coaching calls. ...And much more. For example, here's how I've been able to protect my business with my contracts: Example: How coaching contracts protect against refunds and chargebacks It’s relatively rare that I get a refund or chargeback request because I offer quality services and products and I’m careful to make it clear who my products are for. Still, it does happen. Most coaching businesses will get at least a few refund requests for every hundred clients or so. (It’s just the name of the business game -- ANY business will get refund requests.) My refund request process depends a bit on the specific request. If it seems that someone just doesn’t feel like paying (and is in clear violation with my terms), I will hold them to the contract. That’s where contracts help. If you’re delivering what you promise, you can feel assured that you are protected legally from wrongful refund requests. I talk more about it in this video: https://www.youtube.com/watch?v=nh4d0gB3bdg&t= Plus, coaching contracts help with chargebacks. You can use your contract to show the credit card company what your terms are and that the client isn’t honoring that agreement. That's how a contract helps you win the majority of chargeback requests. After all, if you have delivered your part of the agreement and you offer a great service, you SHOULD get paid for it. A client who has read and agreed to your terms is responsible for acting in accordance with those terms. In this video, I talk about another contractual issue... Clients who ghost you! https://www.youtube.com/watch?v=6AbzpTzGxSk&t= The most common misconceptions about coaching contracts There are a few things people tend to get wrong about coaching contracts and their terms. These are... #1: Content that you and your clients own Your contract will probably state that you own your own content and your students own the content that they share during the coaching program. But there’s an exception to the rule. Your contract might mention that if a client shares a testimonial in a facebook group or via email you can use it without having to ask. My personal policy is to ask if the testimonial was shared via email (as it’s more private). And if the testimonial is shared in a Facebook group, a semi-public forum, I’ll mark out the name and picture and share it without having to ask. #2: Non-defamation clauses Most coaching contracts have a non-defamation clause that states that a client can’t post false information about the coach. Now, this doesn’t mean that the client can’t post an honest, bad review. Instead, defamation is a false statement that discredits someone’s reputation. For example, if a client badmouths a coach because they don’t feel like paying or the coach holds them to the contract they signed, that would likely be defamation. A review, on the other hand, is a review of the coaching services and their results. This is also not a clause that is unique to coaching agreements. In the same way, most employment agreements have a similar clause. (Which means that you probably can’t badmouth your employer -- but nothing keeps you from reviewing them on Glassdoor.) #3: Responsibility for other clients Let’s say that you run a group coaching program or a course where your students interact in a private Facebook group or a Slack thread. Are you responsible for how your clients behave? A possible scenario is that one student might steal an idea or content from another student. Most coaching contracts will say that the coach can’t be responsible for this. That’s because there’s only so much a coach can do to monitor these situations. That being said, usually, this is a non-issue to begin with. Over five years and with thousands of students who have gone through my programs, we’ve only had one instance where this was even close to being an issue. That time, a student reached out and we had a conversation with the person who was stealing the other student’s content. It ended up being resolved (to the first student’s satisfaction) with that person taking down all their content and issuing a sincere apology. What should your coaching contract include? Let me share a quick story about why you need terms that are specifically created for a coaching business... Before I had made any money in my business, I hired a lawyer to write my contract and website terms. I yelped lawyers in my area and specifically looked for lawyers who worked with startup businesses. Why? I figured they would understand my needs as an online business owner. In the end, I ended up paying them around $3,000 without much to show for it. Well after I paid for the contract, I learned more about the legal requirements for my industry. And I realized that my contract wouldn’t cut it. It was about two paragraphs long and a lot of basic things were missing. For example, my website terms didn’t include a cookie policy, something that is standard for website terms and conditions. The result? I had to hire a completely new lawyer and spent thousands more. Lesson learned: Your contract needs to work for your business. If you’re an online coach, then it needs to take those online requirements into consideration. (On the other hand, if you’re an offline coach, there are other things that need to be addressed, like liability for accidents at your office.) The length of your coaching contract As Lisa explains, one of the biggest mistakes coaches make is to create a short contract. “Each coach is free to be as strict or as lenient as the coach wishes. However, some of the biggest mistakes come from using a very short contract - like 1-2 pages. Many coaches are afraid to send a 4-5 page contract because they think it's "long" and might scare away their prospective client. However, short contracts are generally vaguely worded or incomplete in that they are missing key sections which can work against you. The way that law works is that if something is not spelled out in writing, it's harder to prove or defend. It can more easily be construed against you. You actually need to spell your policies out in detail to be super-clear. For example, if you have a 30-day money back guarantee, instead of writing ‘I offer a 30-day refund’, it's far more clear and protective to write ‘You have 30 days from the date of purchase to request a refund by sending an email to me at this email address.’” The thing is... You need to make sure that your coaching contract is as long as it needs to be. (A great way is to use Lisa’s own legal term templates, which we’ll get to shortly.) Next, we’ll look at exactly what you need to include in your contract. The elements of a coaching contract The good thing about coaching contracts is that you only need to create them once. You then send out this standard contract that you and your client sign. A coaching contract consists of the following parts: Introduction The introduction establishes the purpose of your contract. You identify the parties of the contract (that’s you and your client). Program description The program description gives a clear overview of your coaching program. What’s included? How many hours/calls? Expectations and responsibilities In this section, you list your own responsibilities as a coach. You also list your client’s responsibilities as a coachee. Scheduling and communications What is your policy on contacting you and rescheduling calls? This is the section that establishes your policy. Investment and payment Here you state your program rates, your refund policy, and other payment-related issues. Confidentiality Your confidentiality clause outlines the information that is and isn’t confidential and under what circumstances. Intellectual property rights This is the section where you establish how your clients can use your content. Personal responsibility, disclaimer, and release of claims Here, you tell clients what they can expect of your services and what they shouldn’t expect. You’re basically saying that you can’t promise specific results and that your advice isn’t medical/financial or legal. Other terms This section helps you include different terms that don’t fit in the other sections. For example: How contracts can be terminated and how you resolve disputes. A coaching contract template Now, if you want a secure contract that you KNOW will cover most situations you might face as an online coach, I recommend that you buy contract templates for coaching. Lisa offers DIY templates, which are created for online coaches and cover everything you need in your business. Her legal starter kit for 1-on-1 clients include all the legal contracts you need right now: A one-on-one coaching agreement. A disclaimer. And a website disclaimer, privacy policy, and terms and conditions. And, if you’re just setting up your business, take a look at Lisa’s Sole Proprietor Biz Registration and Taxes package. You can also use a tool like LegalZoom or RocketLawyer. My own preference is Lisa’s templates because as a lawyer for coaches, Lisa has so much experience in the coaching industry. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How do you use your coaching contract? Now, you know how to set up your contract. But how do you actually use it? I have a standard process in place. It’s simple and pretty much automated: When a client says yes to working with you, they will first pay you. After you’ve received the payment, you send a contract. I use HelloSign, which sends the contract straight to your client. It’ll also send reminders, if needed, to your client to review and sign the contract. There’s one important thing to note here: You need to ask them to sign the contract as close as possible to paying you. Why? If they don’t agree to your terms, you’ll need to refund them. And so you should never have your first call before your client has signed the contract. (Or you risk doing work for free.) How do you enforce your coaching contract? In most client relationships, both you and the client will walk away happy with your time together. But sometimes, you will need to enforce your contract. The specific rate of enforcement cases depends (and can vary a bit from industry to industry), but as Lisa puts it: “Sometimes newer coaches can feel more leery of stating and enforcing clear boundaries around payments, refunds, cancellations because they're worried that they'll lose clients, so they may end up with clients missing payments or rescheduling calls up to 30-35% of the time. However, as coaches progress in their practices, usually they feel more comfortable holding their boundaries more (with love, of course!) and may only have to chase down payments or reschedule calls only 10-15% of the time, or even less often.” Enforcing your contract So, what if you HAVE to enforce your contract? When should you enforce it? And how? Lisa explains: “Coaches have the right to enforce their Agreement anytime a client oversteps a boundary or who doesn't hold up their end of the Client Agreement - in other words, as we say in legal-speak, when the client "violates a term of the Agreement." Enforcement can take many forms. It could be calling the client and discussing the situation or sending an email all the way through actually bringing a lawsuit if a significant amount of money is in question and hasn't been paid. The best option is to send your initial correspondence by email (rather than merely talking by phone) so that you have proof that you have reached out to the client in writing to try to resolve the situation and proof of the date on which the email was sent.” Step-by-step enforcement process The step-by-step of enforcing your contract is this: Step 1: Try to enforce your contract amicably. Send a few emails and try to get your client on the phone. Step 2: If this doesn’t work, send your client a cease and desist letter. For this, you need a lawyer’s help. Step 3: The biggest step is to enforce your conflict resolution clause, either in court or in a private proceeding. This is a whole process and comes with a lot of costs so you should only sue in a very small number of cases, if at all. Besides these steps, you’ll also have standard processes in place for chargebacks and non-payments. I have a system set up with a company that handles this for me. But when you’re just starting your business, you’re better off handling this yourself. What about all those other legal considerations? Now you know A LOT about coaching contracts (and you can even get Lisa’s bulletproof contract template to set up one for yourself!) But there are a few other things you might be wondering about for making your business comply with the law. I’ve listed some of the most common questions I get here: #1: Do you need insurance? A contract is actually the first step BEFORE you get insurance. That’s because a contract sets the boundaries for your services. The next step is to get insurance. In most cases, you’re not required to get insurance. But in some industries (mainly health-related industries), you might be obliged to get insurance. You can read more about business insurance on the SBA’s site. #2: GDPR, Canada’s Anti-Spam Legislation, and CAN-SPAM You might have heard of GDPR, CASL, and CAN-SPAM, the EU’s, Canada’s, and the US’s privacy and/or anti-spam legislations. How do you go about meeting these requirements? It actually all comes down to treating your community members with respect. Have a clear sign on your email opt-in form that says that people are going to be added to your email list, a double email opt-in button that people receive when they sign up, and don’t send newsletters to people who haven’t signed up for your email list. (Want to learn more? Lisa has A LOT of great content on this. For example, this article on GDPR.) #3: International clients and legal considerations How do you work with international clients from a legal standpoint? “If you have international clients, you want to make sure you have registered your business locally to prove your business is based in your state. Then you want to be sure that your Governing Law section in your Client Agreement states that the law which will govern your one-on-one relationship is the law of your state. Of course, there may be other international or national, state or local laws you need to follow as well,” says Lisa. Want more? Check out Lisa’s podcast episode on this. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Further reading: Create a coaching business If you want more advice on how to start your coaching business, don’t miss these articles: “How to Start a 6-Figure Coaching Business” Want to know the step-by-step process of starting a 6-figure coaching business? Here you go. “3 Steps to Finding High-Ticket Coaching Niches” Want to find YOUR perfect coaching niche? This post shows you how. “How to Sell High-End Coaching Packages” Wondering what it takes to create a coaching package that sells like hotcakes? I spill the beans here. “How to Price Your Online Coaching Services” How do you successfully price your coaching services? In this article, I share my best tips. “How to Get Coaching Clients Fast: The Foolproof 3-Step System” I have a system for getting coaching clients fast. Want to learn what it is? Read on! "How to Hold a Great One-on-One Coaching Session" Wonder how YOU can be a great coach and hold powerful coaching sessions? Read this post. Ready to create your own coaching contract? There you have it! Now you know why you need a coaching contract -- and how to create one. Next: Set up your own legal agreement. The easiest is to create one yourself with a tool like LegalZoom or buy one of Lisa’s ready-made agreements. Let me know in the comments below: What’s holding you back from creating a coaching contract? (Disclaimer: This article is not meant as legal advice. Consult a legal expert for tailored legal information that applies to your specific situation.)
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Editable Coaching Worksheet Canva Templates for your business! This Coaching Worksheet Template bundle has been carefully designed for coaches to use with their clients. It includes a wide variety of coaching resources including introductory worksheets, coaching exercises, coaching tools, coaching worksheets, coaching model worksheets, coaching Wheel of Life templates, goal planning and more! It can be used for a variety of purposes including as coaching lead magnets, coaching workbooks and coaching session worksheets. Perfect for coaching businesses and life coaches! SAVE! This Coaching Worksheet Templates are also included within the Coaching Business Startup Bundle - https://etsy.me/46SXEsA The Canva templates are easy to edit and customize in the free version of Canva, you can add your Company logo, name, branding and policies. You can add, delete and move pages around to suit your requirements. Once complete, you can save it as a PDF file to share with your coaching clients. How it works:- 1. Purchase this listing on Etsy 2. Download your Coaching Template PDF guide 3. Download your Canva coaching templates (available in US Letter and A4 sizes). 4. Customize your Coaching templates 5. Download as a PDF to share with your coaching clients About me:- • Qualified HR professional with years of coaching experience • Business Coach and Life Coach • Full time digital designers providing coaching resources for coaches and course creators What will I receive:- • 84 page Coaching Canva Worksheet Templates bundle in Canva (US Letter and A4). *Note: this bundle is similar to the Business Coaching Worksheets bundle* • Friendly customer support - if you have any queries when working through the template, just let me know :) The templates are digital downloads (no physical product). Images used are for display only and not included. Free images can be sourced within Canva. Please note: While every effort has been taken in the preparation of this Coaching Worksheet Template packet, it has been prepared as a guide and does not constitute legal advice. It is recommended that you review your final documents for legality and suitability to your business and also modify the content to fit your business. DCCoachingTemplates accepts no responsibility for any losses, omissions, errors, injuries or misunderstandings, or damages resulting from the use of this template or any variation thereof. Note: The Coaching Worksheet templates are for one business only and may not be re-sold or redistributed in any form (edited or unedited), nor may they be uploaded to file sharing or social media sites for any reason. Amazon KDP is not included within the license. Copyright. DCCoachingTemplates 2022. All rights reserved.
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Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.
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