Funkful is a funky sock brand dedicated to let your unique individuality come forth. Funkfuls founders believes everyone could use at least one pair of funky socks, and they wanted to create a visual identity that honed in on self-expression and confidence. As they want to target an audience that values happiness and that are interested in art, fashion and music, we created a visual identity that is full of vivid colors and has a bold logo suite that exudes personality.