Nestled amongst a series of tacky tourist shops and attractions along Highland Avenue in Los Angeles sits a grand Art Deco building designed by famed architect S. Charles Lee. It is the home of the Max Factor Makeup Museum, and was in fact, purchased by the famed Hollywood makeup artist, wig maker and inventor in 1928 – just months before the stock market crash that led to the Great Depression. It didn’t open until 1935, but when it did, it changed they way cosmetics were marketed and sold in America. Everyone wanted to look like their favourite stars up on the Silver Screen, and cosmetic sales took off. Factor created the signature looks of most of the first screen legends such as Marlene Dietrich, Clara Bow, Joan Crawford and Jean Harlow. In 1935 he introduced the first commercially available foundation called Pan-Cake Foundation. Motion pictures, Max Factor, Helena Rubinstein and Elizabeth Arden changed the world, and for the first time, society and working class women could purchase makeup without the stigma of being labeled “hussies.” Up to that point, makeup had mostly only been worn by actresses and prostitutes. Max Factor Makeup Museum in Los Angeles The lobby of the […]

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I don't know about you, but I'm a total sucker for vintage fashion. The 80s and 90s were such iconic eras for style, filled with bold colors, wild patterns,

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