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Not sure how to find Manual Bid Value for your Facebook campaigns? Here is a simple method to find it. 1- Calculate the Average CPA of the ads account for the last 30 days. • 2- Let's assume the CPA is $30. Start testing the bid caps around the average CPA. • 3- Lowest bid would be 50% less than the average CPA, and the highest bid should be 50% more than the average CPA. In our case, the lowest bid would be $15, and the highest would be $45. • 4- Start a CBO campaign with 3 Adsets and a $100/day budget. Keep targeting and demographics the same in all the adsets; keep them at different bid caps of $15, $20, and $25. • 5- Start another similar CBO campaign with four adsets and set manual bids at adset levels to $30, $35, $40, and $5. • 6- Monitor the spending and results for the
