Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
There's a point where marketing and editorial meet, and this photo is proof #B2BContentEvent
Front lobby filled with attendees, speakers and sponsors #B2BContentEvent
Michael Kolowich of KnowledgeVision reminds B2B marketers that what's outside of the frame is just as in important #B2BContentEvent
Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
Attendees prepare themselves for a full day of #contentmarketing best practices #B2BContentEvent
The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing Institute (CMI), and Ann Handley, Author and Chief Content Officer of MarketingProfs, explained that B2B marketers should plan their content based on the six “W”s of journalism — who, what, when, where, why and how.
Explore G3Communications' 375 photos on Flickr!
Addressing the unique needs of B2B marketers, this year's Content2Conversion (C2C) Conference will offer three Power Panels, each targeted to planning content campaigns at specific stages of the buying cycle.
Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
Explore G3Communications' 375 photos on Flickr!
"Tell stories through your content," says Tom Miale of MultiVu, a PR Newswire company #B2BContentEvent
Explore G3Communications' 375 photos on Flickr!
#B2BContentEvent attendees make their way to the breakout sessions
Nothing gets our heart pumping more than video, says Michael Kolowich of KnowledgeVision #B2BContentEvent
