For this branding exercise, let’s flip it: You’re the marketer. How do you get people to pick your “yogurt”? Let’s be honest, your customers probably don’t know enough about “yogurt” to know that…

Brand architecture might not sound like the most exciting part of your corporate identity, but it is crucial to running a successful company.

Welcome to Little Mountains, a communications studio empowering brands to reshape a the world through their stories.

There are a lot of decision to make in any given day, but is choosing a font really something we have to worry about when representing our brand? Before color, contrast, space, balance, shape and…

Why Branding Matters Series.

Fecal Matter is selling boots that come with individual toes, devil horns and heels in the shape of bones, all in a flesh tone that transforms the wearer's legs into something otherworldly.

Element Three is an Indiana marketing consultancy that works with culture-conscious leaders to transform their brands and generate demand in the marketplace.

Brand values matter to your Instagram followers. Don't believe me? Just look at the data. 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency, including what matters most.

Added new posters and release date for the upcoming Korean movie "A Matter of Interpretation", A Matter of Interpretation, Kim Kang-hyun, Lee Kwang-kuk, Seo Young-hwa, Shin Dong-mi, Yu Jun-sang

🧠 vol. 05 🖕gradients designed by Justin Theroux. Connect with them on Dribbble; the global community for designers and creative professionals.

Learn why diversity in literature matters and discover ways you can include more diverse characters in your stories.

When starting a business, there are plenty of aspects to take into consideration. First you should of course have a great idea that you are ready to work

These organizations need our help in fighting for antiracism and social justice. Here's how to help, support and donate to the Black Lives Matter movement.

Using visual content marketing as part of your content marketing toolkit is a must. Visual images capture attention more than anything else.

Brand consistency is when every brand touch point tells the same story and provides a consistent brand experience; when there isn’t an interruption in that experience.

If your good name is priceless, think what your “brand” is worth. An international specialist in creating and managing brands offers comments and guidelines on managing yours.

What is sustainable branding? How can sustainable branding connect with the right type of people to help grow your sustainable brand.

Next year’s XXII Triennale di Milano focuses on the ways designers are tackling one of the world’s biggest contemporary problems: climate change.

10 Fun Questions to Help You Develop Your Brand Personality

Should you invest in branding?If you’re struggling with whether or not to spend money on branding your small business, this information is for you.

A gun that fits the hand and the biggest caliber that the shooter can manage are what matters, not the brand or caliber chosen.

“Have you ever lost out on an #opportunity because you just couldn’t … https://t.co/q0D6GrXF1m #LifeHack”

Google and Apple are both hyper-successful companies, but chart their patents, and they have completely different innovation signatures.

Brand values matter to your Instagram followers. Don't believe me? Just look at the data. 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency, including what matters most.

Why Branding Matters Series.