“I want to post online, but how can I be sure it’ll resonate with my customers? It hasn’t in the past.” Ever feel like your content just isn't hitting the right notes with your audience? You’re in the right place. Many of us have poured our hearts into our posts, emails, episodes, and web copy… o

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

Find out how to clarify your brand message in 3 steps so you can do the work you love with the clients you adore, all without sacrificing profit!

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

Consistent and clear brand messaging helps define your business and makes you stand out against your competition. Here are some tips on how to create a core message for your business.

Being able to define your brand purpose is one of the most important aspects of your business - especially if you’re looking to grow a brand that is not only successful, but future proof - infused with intention and built upon a strong foundation.

A well-built brand has value. In this article, we'll explain what's a brand idea, and how that should drive the core of your brand / message.

Brand archetypes describe the patterns of human behavior with 12 different personas to categorize our basic human motivators. Elevate your brand with them!

Learn how to define the five key brand messaging pillars for your creative business, starting with your purpose statement.

Learn more how to drive more people towards your website with more than simple visuals. CoSchedule's 4-step guide for brand marketing frameworks.

Brand archetypes describe the patterns of human behavior with 12 different personas to categorize our basic human motivators. Elevate your brand with them!

“I don’t have anything to say,” I thought to myself, staring at the blinking cursor. I felt like everything worth saying had already been said, everything worth doing already done. What was left for me – or anyone – to say? What was my voice? Why should anyone bother to listen to me? I was trappe

Boost your business and investments with our comprehensive collection of 50 free checklists. Streamline your operations and maximize success.

Reverse engineer your story to sell your product or service. Want to clarify your story so you can grow your business? Follow this simple framework.

Learn how to visualise, position and create a wedding planner brand with this easy three-step guide sharing my best professional designer tips!

Brand archetypes describe the patterns of human behavior with 12 different personas to categorize our basic human motivators. Elevate your brand with them!

Who is this post for? It’s for you if: You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. You’re just starting out and are unsure of what kind of business you really want

Luckily, showing your credibility and being seen as the expert is actually kinda… easy! Here’s the approach that will help YOU be seen as the leading expert in your unique niche, the one your customers seek out! Here’s what you need to do! 1. Speak to your TRIBE Focus on being seen as the go-to r

Who is this post for? It’s for you if: You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. You’re just starting out and are unsure of what kind of business you really want

Elevating your brand strategy isn’t always about rebrands and massive shifts or pivots. Often it’s about uncovering, rediscovering, and giving new life to the magic that was already there. My recent Brand Retreat Day with PR expert Tiffany Eurich is a story of going from from uncertain to elevated a

While elevator pitches might not work in the same way as they use to, a brand bio is essential for captivating the attention of your audience and communicating who you are and how you can serve your ideal customer.

Small business branding has a different approach than big brands do. They are sold on the revolutionary perceptions these brands set.

At this point, it’s a no brainer that visuals are important (you buy wine because of the label too, riiiight?). Given our short attention spans, it’s the quickest way to capture someone’s interest. So if visuals are the gateway, what happens next? Well, you communicate. Talk, share, sell. Also known

“I don’t have anything to say,” I thought to myself, staring at the blinking cursor. I felt like everything worth saying had already been said, everything worth doing already done. What was left for me – or anyone – to say? What was my voice? Why should anyone bother to listen to me? I was trappe

Those looking for health & wellness services are not the type to settle. They’re careful, sophisticated, and calculated. At the same time, they also want to work with someone who makes them feel safe, seen, and heard. Wellness is such a personal thing, which often places people in a place where they have to be […]

Your brand messaging is one of the most important parts of the branding process. Why? Because your messaging impacts everything that happens with your marketing.

Your brand messaging is one of the most important parts of the branding process. Why? Because your messaging impacts everything that happens with your marketing.

Don’t let mistakes in your brand messaging cost you the customers of your dreams. Learn what these common mistakes are and how to avoid them!

Boost your business and investments with our comprehensive collection of 50 free checklists. Streamline your operations and maximize success.

Your brand messaging is one of the most important parts of the branding process. Why? Because your messaging impacts everything that happens with your marketing.

Reverse engineer your story to sell your product or service. Want to clarify your story so you can grow your business? Follow this simple framework.

Brand messaging strategy can take time to get right, but read on for how you can get started on building your brand’s foundational language right now.

Those looking for health & wellness services are not the type to settle. They’re careful, sophisticated, and calculated. At the same time, they also want to work with someone who makes them feel safe, seen, and heard. Wellness is such a personal thing, which often places people in a place where they have to be […]

If you aren’t captivating and converting clients, most likely it has to do with your brand message, and not your other brand elements.

Learn what you need to create a successful brand message that sells. Know your key message elements, market research & how to stay consistent over time!

The 4 most common messaging mistakes you're likely making in your business and how you can take your brand to the next level!

Learn what you need to create a successful brand message that sells. Know your key message elements, market research & how to stay consistent over time!

“I want to post online, but how can I be sure it’ll resonate with my customers? It hasn’t in the past.” Ever feel like your content just isn't hitting the right notes with your audience? You’re in the right place. Many of us have poured our hearts into our posts, emails, episodes, and web copy… o