Want to build a 6-figure coaching business? This ultimate guide shows you step-by-step how you can build a successful business today.
Do you want to become a small business coach? Here are some secrets that the best business coaches know about building a coaching business.
What's the best online coaching business model? Here are the 3 elements you MUST have to grow a business and replace your 9-5 salary.
Discover the best way to build an online coaching business that gives you the freedom to travel, make money, and work from your laptop.
WHAT DO I PUT IN MY COACHING PACKAGES? LIFE COACH TRAINING// Crafting coaching packages that sell is both an art and science. So, if you’re at the point in your online coaching business where you’re wondering how to create coaching packages and how to sell coaching then this is the video for you!
That’s why we’ve created this guide to choose the best coaching business model for you! Keep reading to discover:
Are you considering a career change to coaching? In this blog post, we provide tips and strategies to successfully transition your career to coaching and launch your own business. Learn how to assess your skills and experience, identify your niche, build your network, develop a business plan, embrace the entrepreneurial mindset, and take action to achieve your goals. With these insights, you can find a fulfilling and rewarding path as a coach and make a positive impact on the lives of your clients.
Want to build a 6-figure coaching business? This ultimate guide shows you step-by-step how you can build a successful business today.
If you’re wondering how to create a high ticket coaching package and how to get coaching clients then this blog & video are for you! Coaching coaches is my thannng and I’m giving you my BEST secrets on how to create coaching packages that sell.
Have you been meaning to set up a website for your coaching business, but struggling with how to structure a coaching website? Perhaps you’ve already established your services, get a logo designed, chosen your platform, and you’re wondering “okay, what’s next?” If that sounds like you, know that you’re definitely…
How do you create a website for your business? Today, you learn how to use WordPress for business (and what people often overlook when they’re setting up their websites). Read on to learn: How to set up your website (a step-by-step tutorial). When you should set up your website. What website builder to use for the best results. How to find the right domain name for your business (fast). ...And much more! Ready to learn more? Let’s go. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Chapter 1: Choose the right website builder In this chapter, you’ll learn how to choose the right website builder for your business. But before we take a look at the different options, let’s first decide if this is something you should focus on right now. You see, creating a website could be a huge waste of your time. Here’s how to decide if that’s the case for you. Do you need a website? Before you build a website, ask yourself: Why do you need a website for your business? Chances are that you don’t need anything too fancy at this point. You don’t have to spend thousands on a website. In fact, with the steps I share in this post, you’ll set up a professional website that costs a few $100. Also, ask yourself: Do you need a website right now? The thing is: If you’re a new business owner and you haven’t signed any clients yet, you’ll probably spend your time better by first getting your first paying clients. And you don’t need a website for that. At this point, I often get the question, “But why would anyone want to work with me if I don’t have a website?” People will want to work with you if you have a good offer. It doesn’t come down to whether or not you have a website. For example, when I first started my business, I didn’t have a website until I had signed around $20,000 in sales. Whenever someone asked if they could take a look at my website, I said: “Here’s a link to my LinkedIn page.” That was just as effective. One of my earlier websites and as you can see, it wasn’t anything fancy. So, if you’re just starting your business, save this page and revisit it when you’re ready to build your website. But if you have a business and you’re ready to create your website, read on. First, we’ll look at the best website builders for creating your site. What are the best website builders for small businesses? What is the best site to create a website? Here are your top options -- and my recommendation. WordPress My strong recommendation is that you use WordPress for your website. WordPress is the best-known and most used website builder (38% of websites on the web use WordPress). There are two options you can go for: Wordpress.org is self-hosted, which means that you have more freedom to tailor the website to your needs. Wordpress.com is a drag-and-drop website builder. This means that while it’s slightly faster to get started with Wordpress.com, you don’t have as much choice to create the right type of website for your business. In this post, we’ll look at how to set up Wordpress.org because that’s the more powerful alternative. How do you install WordPress? The easiest way to install your WordPress website is to do it through the hosting provider you choose to use (we’ll look at the steps in Chapter 2). How much does it cost to use WordPress? Wordpress.org is free. Wordpress.com starts at $4/month. For Wordpress.org, you need a theme, domain, and hosting. We’ll look at all of these below. With the services I recommend here, WordPress for business costs around $110.87 to $314.99/year depending on the hosting you choose, plus a one-time fee of $249. While this is higher than Wordpress.com (starting at $48/year), you have a lot more room to create a website with all the functionalities you need when you’re growing your business. Is WordPress good for small businesses? Yes, WordPress is good for small businesses. Wordpress.org offers a lot of flexibility and you can add plugins (which power different features) to your website, for example to improve website performance and design. How do I create a business on WordPress? We’ll look at each step in this guide. What it comes down to is: Setting up your hosting and WordPress website. Choosing a domain name. Creating your website pages. Wix Wix is one of the best known drag-and-drop website builders. This tool starts at $18/month for a business website ($216/year). Now, is WordPress better than Wix? The answer is: Yes. With Wix, you are dependent on the features and integrations Wix offers. WordPress lets you modify your website as your business grows. Squarespace Squarespace is, like Wix, a drag-and-drop website builder. It has a few more functionalities than Wix (for example, improved search engine optimization features). But even with these options, WordPress is the more flexible alternative. Squarespace starts at $26/month for a business website ($312/year). Weebly Weebly is your fourth option for a website builder. As with both Squarespace and Wix, you get drag-and-drop tools to build your website. The functionalities differ slightly from the other drag-and-drop builders. But the main problem remains: If you choose this type of website builder now, you give up on flexibility and performance later on. Weebly starts at $16/month for businesses ($192/year). Now you know why WordPress is the best option. Next, we’ll look at how to set up your hosting and WordPress website. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Chapter 2: Set up your hosting and WordPress website It’s time to look at the hosting you need to set up your website. You see, to use WordPress, you need a hosting provider that powers your website (sort of like a store space, if you were setting up a physical store). I recommend WP Engine because it’s the most effective and customer-friendly hosting service I’ve tried. WP Engine starts at $25/month, paid yearly. But if you want a more affordable option, Bluehost starts at $7.99/month. It’s a good option, so if your budget is more limited, use Bluehost. When you’ve chosen a hosting provider, it’s time to set up your website. The steps are: Sign up for a hosting provider and set up your website (steps below) Log in to your new WordPress website Add a WordPress domain name and theme (Chapter 3 and 4) Set up your website with WP Engine To set up WP Engine, sign up for a plan, log in to your User Portal, and click on “Installs.” Then, in the navigation bar, select “Add Install.” Fill in a few details about your site. Click on “Create Install” and log in with your credentials, which you get in an email. Here’s a full step-by-step guide on launching your WordPress website with WP Engine. Follow up with these steps on how to go live with your website. Set up your website with Bluehost Sign up for one of Bluehost’s plans. You’ll be asked if you want to set up a domain. You can skip it at this point. We’ll look at how to set up a domain in Chapter 3. Then, give your personal information and pay for your plan. Choose a password. Now you’re ready to log in to your new WordPress website! Here are instructions for Bluehost. Your WordPress admin dashboard What do you do when you have a WordPress website? Take a few minutes to familiarize yourself with the WordPress dashboard. You find all necessary features here -- page builders, your plugins (see Chapter 6), and settings. Posts This is the blogging functionality that lets you publish blog posts. If you have a new business, I don’t recommend that you start blogging right now (because it takes so much time and energy and the results will come months later -- there are faster ways to get clients. Read to the end to get my advice on growing your business and learning what they are.) Media Here, your videos and pictures are stored. Pages You can add pages, like a homepage, About page, and Work with me page. We’ll look at pages in Chapter 5. Appearance This is where you will edit your WordPress theme, which we’ll look at in Chapter 4. Plugins You can add plugins to your website. They power different functionalities. We’ll discuss plugins in Chapter 6. Users If you need to give access to your website to other people than yourself, here’s where you do it. Settings In your Settings, you can change different elements on your website. You don’t need these settings right now except for General Settings. Click on “General Settings” to set the name and tagline of your website. These show up on every website page. Set up an SSL Ever stumbled across a webpage that said “This website is not secure”? You probably don’t want that to happen to your website. That’s why you need to set up an SSL. This is a security certification that makes your website safer to use for your visitors. Fortunately, most hosting providers come with free SSL certificates. Here’s how to set up an SSL with WP Engine. And here’s how to set it up with Bluehost. Now you have your website up and running. Let’s move on to setting up a domain name. Chapter 3: Choose a domain name The next step is to choose a domain. A domain is the URL of your website. For example: www.yourdomain.com. Here, you learn what domain name to choose and how to use it. Choose a name For a coaching/consulting/freelancing business, the best choice is to use your own name. Why? Simple. Because your URL is memorable and you build your personal brand as an expert. If you have a common name, you can add on “coaching” or “consulting.” For example: Www.janedoeconsulting.com (or www.janedoe-consulting.com if that’s already taken). If you want more ideas, use Shopify’s business name generator. Buy your domain name Next, go to a domain name provider to buy your domain name. I recommend Hover. Hover costs $14.99/year for .com domains. Set up your domain name Now, it’s time to set up your domain name. You do this in the domain name provider’s DNS records. On Hover, you click on Nameservers > your domain name > DNS. Here’s WP Engine’s guide on how to connect your domain host. And here’s a guide specifically for Bluehost. Congratulations! You now have a domain name… But we’re not quite done yet. The next step is to choose a theme. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Chapter 4: Choose a WordPress theme Now we’re getting to the fun part! You get to design your WordPress website. To do that, you need a WordPress theme. I recommend ElegantThemes Divi ($89/year or $249 as a one-time purchase). Divi is a drag-and-drop WordPress theme that lets you create beautiful websites. Set up your WordPress theme After you’ve bought the theme, look for “Divi” in your Downloads tab. Click on “Download” to get the zipped theme folder. In WordPress, go to “Appearance” > “Themes”. Select “Add New” near the top of the page. Select “Upload Theme” near the top of the page. Click on “Choose File” and upload the Divi theme zip file. When the theme is uploading, click on “Activate.” That’s it! You’ve installed your Divi theme. Design your WordPress website How should you design your WordPress page? The key is this: Switch it up. Reading a site is hard. To keep their interest, you need to switch up the layout of your text throughout the page. You can switch the number of columns in a section (one versus two columns). Or you can use colored background sections alternating with white background sections, headlines, alternating left and right-aligned images, and images in general. If you don’t have images of your own, I recommend using a site like Unsplash. You can freely use these stock photos on your website. White space is also very effective in presenting a clean and interesting site. Need a bit of inspiration? Here’s my own website. As you can see, I use bolded text, colors, and different font sizes. I also like my friend Nagina’s website. It’s clean and colorful and makes the different website elements pop out. The same goes for my friend Susie. Besides the webpage structure, think about your brand. What colors and fonts do you want to use? As research shows, colors affect how people see the personality of your brand. For example, if you’re a relationship coach for women, you might use red to symbolize love. Or if you’re a health coach, you might choose a color that makes people think of wellness, like blue. Once you’ve designed your theme, it’s time to set up your website pages. That’s what we’ll look at next. Chapter 5: Set up your website pages One of the best things about Divi is that it has hundreds of pre-made page layouts. You can use these for your different site pages. You can also design your own website from scratch. But in that case, you’d need to know website design, so using Divi’s layouts will save you so much time and money. Before you do that, though, take a moment to map out your website pages. You see, your website needs to have a logical structure. Like this: The main page is your home page. The next level are your About, Work with me, and Contact pages. Also your blog page would be at this level. And then under each page, you can add subpages (although at this point, you don’t need more pages). With this website structure, site visitors have a much easier time finding the information they need (and moving closer to a sale). Navigation menu Set up your navigation menu by going to “Appearance” and “Menus” on the left-hand side of your WordPress Admin console menu. Click on “Create a new menu.” Name the menu “Main Navigation” and click on “Create Menu.” In the Pages box (the left-hand side), select “View All” and click on the checkbox for your homepage. Select “Add to Menu.” Do the same for your About, Work with me, and Contact pages. Under the “Menu Structure” box (on the right-hand side), drag and drop the boxes to create the type of structure you want. Then, go to “Menu Settings” and click on the checkboxes for “Blog Primary Menu” and click on “Save Menu.” To add your navigation menu to all pages, follow these instructions. Create a page How do you add a page, such as a homepage, About page, or Work with me page? Click on “Pages” in your WordPress dashboard menu. Then, click on “Add new.” You can now format your webpage by first adding a title and then the page copy. Remember to publish the page when you’re done! Homepage template To set up this page, use one of Divi’s homepage layout options, like this one. I recommend that you use a template that lets you use a... Small logo and navigation menu section. Large lead magnet sign-up section above the fold. (A lead magnet is a free PDF people get when they sign up for your website. See below to learn how to set it up.) Short section for your intro. Short section for your opt-in. This template has a placeholder contact form. Instead, add an email opt-in form on your website. Small footer. To make your page appear as the homepage on your website, go to “Divi” in your WordPress admin menu. Then click on “Theme Customiser.” Click on “Homepage Settings.” From the drop-down menu under the “Homepage” section, choose the page you want to use as your homepage. About page template Here’s an About page template. Your About page should… Include a lot of whitespace. Be easy to read (paragraphs of 2-3 sentences). Switch up the format and layout. Work with me page template Here’s a Work with me template. The same applies to your Work with me page as the other pages. But what about your prices? Should you include them on your website or not? Watch my quick tutorial to find out: https://youtu.be/UQZfOKQF3v8 Contact page This page is simple! For now, you can just set up a page that says: “Send me an email at [email protected].” Write your website copy Your website copy is one of the most important parts of each page. With this copy, you explain who you are and how you help your clients. Now, copywriting is a skill you learn over time. So don’t beat yourself up if your copy isn’t perfect right away. That said, there are a few simple tips you can use to improve your copy. Here they are: #1: Write as you speak If your text is hard to read, people will leave your website. Instead, make it simple by writing as you would speak (remove the “umms” and “aahs.”) #2: Write as if you’re speaking to one person And instead of writing to a group of people, write as if you speak to one person (as I do here -- I write this for you). #3: Write for short attention spans Most people are busy. Make your text easy and clear to read with short paragraphs and sentences to keep their attention. This website has long sentences and paragraphs and little whitespace. On the other hand, this webpage is easier to read with short sentences and clear paragraphs. #4: Use language your customers would use Finally, don’t describe things the way you would describe them. Instead, describe them as your customers would describe them. You might say: “I offer holistic health coaching for middle-aged women.” Your customer might say: “I want to stop feeling so bloated all the time so that I can fit into my skinny jeans again.” Lead magnet One of the most important things you can do for your business is to build your email list. The reason? An email list is an audience you own versus an audience you borrow (which is what you do on social media). How do you get people to join your email list, though? With a lead magnet. This is a free PDF that people download when they sign up for your email list. It relates to your services and gives people great value. For example, I offer a guide that shows you how to build a coaching business. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How does it work, though? People see the offer on your website and if they’re interested, they give their email address using an opt-in form. Include your opt-in form visibly on your website. I do it here visibly on the front page of my site. The tools you can use to create your lead magnet are: Canva Canva is a drag-and-drop design tool. With it, you can design a professional-looking PDF. Leadpages Leadpages lets you create a pop-up box that appears when people click on your “Sign up” button. People give their name and email and are signed up for your email list. ActiveCampaign ActiveCampaign is an email marketing platform with which you can create campaigns and send newsletters. You can automate your lead magnet so that it’s sent out when someone signs up for your lead magnet. Here’s a guide that shows you how to create an automation in ActiveCampaign so your welcome email (with the lead magnet) is sent to a new subscriber who signs up. Now, you pretty much have your website up and running. Just one more thing to do: Add plugins. Chapter 6: The best WordPress plugins and tools What is a WordPress plugin? It’s a piece of software that can be added to your WordPress site. The software powers a feature on your website. But what are the most useful WordPress for business plugins? Good question. Here below, you get my top plugin recommendations to add to your WordPress website. Install a plugin Go to “Plugins.” Select “Add New.” You can either search for the plugin and download and activate it or you can select “Upload Plugin” and upload the plugin file from your computer. Recommended plugins and tools What plugins should you add to your WordPress website? Over the years, I’ve tested a number of different tools. Here are the tools I recommend that you add to your WordPress website. Google Analytics by Monster Insights (Tool) Data on who visits your website and how they engage with it helps you improve your business. This plugin has a free version and adds Google Analytics to your website’s WordPress dashboard. Google Analytics is Google’s tool that shows you that data -- so the number of website visitors you get, where they come from, and what pages they visit. Price: Free version available ActiveCampaign (Tool) ActiveCampaign is an email marketing platform and automation tool. With this platform, you create an email list and send out emails to your list. The tool comes with some powerful automation options, which are helpful as your business grows. Price: Starts at $9/month Leadpages (Plugin and tool) The Leadpages plugin lets you create signup boxes that popup on the same page when people click on them. This makes it much easier for your website visitors to sign up and chances are that you’ll grow your email list faster. Price: Starts at $27/month Samcart (Tool) Samcart is a sales page builder with features that help you create converting sales pages This tool can easily be integrated with your existing WordPress website, which makes it a great addition whenever you are ready to set up your first sales page. Price: Starts at $49/month Yoast (Plugin) Yoast is a plugin that lets you improve your website for search engines without having to edit any code yourself. The plugin lets you add SEO titles (the title that shows up in search results) and meta description (the site description that shows up in search engines). Price: Free version available Calendly (Tool) Calendly lets people see available time slots in your calendar so they can book a call with you. Simply add a link to your Calendly schedule in your copy. Price: Free version available SocialSnap (Plugin) SocialSnap is a plugin that lets you add a social sharing bar to your webpages. I recommend that you get this plugin mainly if you have a blog. Price: Starts at $39/year Pretty Links (Plugin) Pretty Links is a plugin for affiliate links. Once you start managing affiliate offers (when you’re a bit further ahead in your business), this is the tool I recommend. Price: Starts at $49/year Smush (Plugin) Your website needs to load well to offer a great user experience to website visitors. This plugin helps to optimize images so that your website becomes faster. Price: Free version available Wordfence (Plugin) In the same way, your website needs to be secure. Wordfence is the tool I recommend! Price: Free version available
If you’re considering a career change that's both fulfilling and financially rewarding, life coaching might be the answer. As a professional coach, you can
Building an online coaching business can be confusing. Use this free checklist to take the guesswork out of the steps to create your coaching business today.
Want to build a 6-figure coaching business? This ultimate guide shows you step-by-step how you can build a successful business today.
Free PDF Reveals... The proven 'Escape Velocity' Plan for building a profitable online coaching business that frees you from the 9-5 (It's the exact plan I used to make $106,142 in 4 months before I left my 9-5.) Get Instant Access © Zhou Ventures, Inc. | About | Contact | Privacy | Terms | Disclaimer
Are you a coach wanting to boost your coaching business as well as make some extra money online? Then, you should sell digital products.
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Working from home or any place in the world is becoming a new standard of dream life. Social media influencers show their laptop and margaritas on the beach lifestyle, but it is not all pink. So before you leave your nine-to-five hated job telling your employers what you really think about them, burning that bridge - make sure you have a proper plan and strategy to launch your business in 2023. According to New York Post, the average American spends 19 days a year commuting to work. So it’s an e
Free PDF Reveals... The proven 'Escape Velocity' Plan for building a profitable online coaching business that frees you from the 9-5 (It's the exact plan I used to make $106,142 in 4 months before I left my 9-5.) Get Instant Access © Zhou Ventures, Inc. | About | Contact | Privacy | Terms | Disclaimer
Free PDF Reveals... The proven 'Escape Velocity' Plan for building a profitable online coaching business that frees you from the 9-5 (It's the exact plan I used to make $106,142 in 4 months before I left my 9-5.) Get Instant Access © Zhou Ventures, Inc. | About | Contact | Privacy | Terms | Disclaimer
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WHAT DO I PUT IN MY COACHING PACKAGES? LIFE COACH TRAINING// Crafting coaching packages that sell is both an art and science. So, if you’re at the point in your online coaching business where you’re wondering how to create coaching packages and how to sell coaching then this is the video for you!
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The Janet Murray Show ended in April 2021 But there's no need to be sad, because I started a new one! It's called the Courageous Content podcast. Follow for tips and advice on creating engaging content to attract leads and sales for your business View Episodes Follow the Courageous Content Podcast for tips and advice […]
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Want to become a financial coach in 2023? Running your own coaching business comes with many perks, such as freedom, flexibility, and purpose. But how do you make it happen? In this post, you'll learn... What financial coaching is How YOU can start a financial coaching business (even if you're currently in a busy 9-5) How to get your first paying clients What it takes to grow it into a full-time business Want to learn more? Read on! Chapters:What is financial coaching?Should YOU become a financial coach?How to build a profitable financial coaching business and quit your 9-5How to grow your business to 6- and 7-figures Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. What is financial coaching? As a financial coach, you help people improve their financial habits and achieve their money goals. And the need for financial coaching is at an all-time high. After all, 35% of Americans with a credit file have debt in collections. Only 46% have a rainy day fund. And 24% of millennials demonstrate basic financial literacy. And so on. At the same time, 25% of Americans say they stress about money all the time. Money is seen as more stressful than relationships and work. But what exactly can you help your clients with? And what are the benefits of a financial coaching business? What are the benefits of becoming a financial coach? Financial coaches help their clients improve the way they handle and earn their money. For example, coaches can help coachees to: Get out of debt. You support people to pay off their debt in a smart way and make smarter money decisions. Organize their finances. You help people understand how to use and manage their money better. Save money. Together with your coachee, you set up saving plans and goals. Make more money. This can be more generally about getting raises and finding new income streams or something specific, like creating an extra income stream with real estate investments. Adopt better money habits and change their money beliefs. People have different beliefs about money and as a money mindset coach, you help them transform those blocking beliefs. For example: According to a study that was part of the 2013 initiative by Citi Foundation and NeighborWorks America, financial coaching has tangible results. More than half of clients who hadn't had ANY savings at the start of their coaching reported some savings after participating in the program. Also, participants increased their FICO scores by an average of 59 points. And two-thirds of those who had felt stressed about their financials when the program began didn't feel that way after going through coaching. A 2015 study by the Urban Institue shows even clearer benefits. Participants achieved significantly higher credit scores thanks to coaching. And depending on which group they were assigned, they accumulated $1,200 in savings and debt declined by $10,650. That's how powerful financial coaching can be -- it can actually change your clients' lives. How do you set up your services? The best way to start helping your clients? Privately, through one-on-one coaching sessions. Later, you can create group programs and online courses to scale your business. As you can see, financial coaches can have a huge impact on people’s lives. So, a coaching business comes with the potential to have a positive impact. What else? Well, the first obvious reason is this: You can replace your salary and quit your 9-5. You get to work for yourself. That means: No boss who tells you what to do, you yourself decide when and where you work. You get to choose your clients. The format you use to coach people. And so on. You pretty much get to choose what your work and life looks like. What's possible with your business? How do I know all this? Because before I started my business, I was where you are now. At a demanding 9-5 that felt like it lacked any purpose. I couldn’t decide my own hours and was stuck with the vacation days my employer allowed me to take. That’s why online coaching felt like SUCH a great option. I realized that I could start my own business while working my 9-5 and quickly make a great income. And within four months, I had quit my day job and had already made 6-figures in my business (at the time, a Facebook ads coaching business). Today, I’ve helped tons of clients do the same (among them several financial coaches). You can read all about it here. How much does a financial coach make? Curious to know what the earning potential of a financial coach is? Look, here’s the thing: As a coach (and business owner), you decide how much you make. That’s one of the great perks of this line of work. Plus, as a financial coach, you can easily show tangible results (for example, money saved or made or debt paid off). That means it’s even easier to get people to happily open up their wallets. So to clarify: There’s no income cap. Of course, you have to start somewhere before you’ve built up enough momentum to get people to see your value. My recommendation is that you start selling 3-month financial coaching packages at $1,500. That’s a low-barrier commitment for your clients and you get to practice your skills as a coach. Now, you might be thinking, “All this sounds great, Luisa… But can I really justify charging people who have financial problems?” Let me clarify something: This is NOT about you taking money away from them. It’s about you helping them get out of debt. People WANT help with their problems. And they are smart. (At least the kind of people you want to work with are.) If you can show that you help get your clients results (with your own results or someone you’ve helped) and that you have a solid background in managing money, you can help your clients get results. And in that case, it’s an investment, not a cost for your clients. (Imagine them NOT getting your help. Where will they be 5-10 years from now?) Ultimately, as a coach, you are in charge of who you work with. If you don’t feel like someone will get out of debt when you first talk to them or you feel, for any other reason, that you shouldn’t work with this person, you don’t have any obligation to accept them as your client. (And instead, work with one of those thousands of people out there who are a much better fit.) Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Should YOU become a financial coach? Not sure that you have what it takes to become a money coach? No worries. This chapter will show you if you should (or shouldn’t) start building your own financial coaching business. First things first: Are you qualified to become a financial coach? Look: There’s an easy “test” you can take here. Think back at your skills and experience. Then ask yourself, have you helped someone manage their money and achieve great results? Or yourself? Or do you have professional experience in money management? Either way: If you have results to show, your specific type of experience doesn’t really matter. That’s because, with your results, you can show that you can help others get results, too. And that means you’re qualified to become a financial coach. (You might be thinking, “I have the skills, but not the results. Does that mean I can’t be a coach?” If that’s the case, there’s a simple solution. Go out there and help people, your friends or family. With their results, you’ll quickly show your value to clients.) Examples of financial coaching businesses Want a couple of real-life examples of people who’re running their financial coaching businesses? Here you go: My client Lucy Moy left her six-figure job to spend more time with her family thanks to having built up a real estate portfolio that generates around $10K/month. Now she helps others build up their own real estate portfolios. Ryan Chaw helps people make smart real estate investments with his specific real estate investment strategy. Ryan created $10k+ in passive monthly income by investing in single-family home real estate. And to give you an example of how a coach can help their clients turn around their financial life: My client Jacquelynn Peterson is a mindset coach. She changed her money mindset to get a 6-figure salary at her corporate job and get out of $150K+ in debt. Even if Jacquelynn doesn’t specialize in helping people improve their money mindset, she’s a good example of how coaches can use their experience to help their clients get great results. Do you need a financial coaching certification? You know, one of the biggest myths in the coaching industry is this: To become a coach, you need a coaching certification. Not. True. Yes, in some VERY specific cases, you’re actually required to get a degree or certification. Those are exceptions. In most cases, you don’t need a certification. That’s a way for coaching certification companies to make more money. Instead, you can set up shop, start working with clients (at a much lower rate than the rate you’ll ultimately aim for) and get results. That way, you offer your financial coach services for a lower rate, improve your skills, become an incredibly good coach, and start charging more. No certification needed. Also, there’s an important distinction that needs to be made here. A financial coach is not a financial advisor (who usually have completely different requirements for their services). As a coach, you offer support and guidance, you don’t sell and recommend financial tools. You also don’t manage the coachee’s financial portfolio for them. And as a financial coach, what ultimately matters are your results. Now you know if you should become a financial coach. Next up: What it takes to build a profitable financial coaching business. How to build a profitable financial coaching business and quit your 9-5 How do you build a massively profitable business that you love? The steps to do that aren’t complicated: #1: Share your solution to a problem that people want solved. #2: Lead with value (aka epic free content). #3: Share it with as many people as possible. Repeat. Now, there’s a difference between STRATEGY and TACTICS. That means that yes, technology will change and the tactics you use will have to be updated accordingly. (For example: Which social media platform works best for getting clients?) But the STRATEGY doesn’t change. Even though I’ve changed and added on different tactics to my business over the years, my strategy has always been the same. With the right strategy, I got my first paying client. I built one of the top businesses in my industry. And I became known for the best content, both free and paid. And it’s thanks to the strategy that so many of my students have built their own profitable businesses from scratch (here it is in even more detail). Get your first paying clients But what’s strategy you should use to get your first few clients? Simple. Step #1: Go to a platform where your clients hang out. This could be Facebook groups, Instagram, LinkedIn, YouTube or some other platform. Focus on one or two platforms. In terms of Facebook groups, I recommend that you join 3-5 groups (that way, you see which groups work best and can focus on those). Step #2: Give, give, give. On your chosen platform, start engaging and sharing content that solves people’s questions about their finances. This is key: Your content HAS to be incredibly valuable. Focus on giving instead of ‘selling’ or ‘marketing.’ And with “value,” I don’t mean boring. Instead, think of why people are on these platforms: To get entertained. That’s what your content should do, too (and then in that content, you include your golden nuggets). For example, this is what entertaining and valuable content might look like. You can use this to post valuable insights about personal finance in a fun way. Step #3: Get on a free 15-minute call. Once you’ve shared valuable content for a while, it’s time to start selling. And NO, selling does not mean salesy. If you were salesy, you would be spamming social media with annoying sales messages. It’s the kind of stuff that business-coaches-who-shouldn’t-be-business-coaches will tell you to do. It’s not how it works. Instead, build some trust in an authentic way by offering a free 15-minute coaching call. During this call, you offer a valuable insight about how your coachee can manage her finances. Your call should be related to your coaching offer. For example: if you help people save more money, you share a simple tip on how to start saving more money by the end of the month. And at the end of that call, offer your services. You can say something like: “Now that you’ve seen how much value you got in just 15 minutes, would you like to talk more about how we can work together to make this happen for you?” This way, you share incredible value with people who immediately see for themselves how much you can help them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to make sure you get it all done as fast as possible If you’re wondering what will grow your business fast, it’s this: Being consistent. Show up every day, share your content, and get people on calls. That’s it. That’s the “magic” formula for growing your business. Because the thing is: Your business is a business, not a hobby. So treat it that way! And if you’re wondering HOW to do this while you’re trying to manage your life and schedule, good news. I have a calendar-management hack for you. You see, when I was growing my own coaching business, I was simultaneously managing my busy corporate job. The way I made sure I was consistently working on my coaching business was this: I scheduled EVERYTHING. Every day, I would set aside 3 x 15-minute blocks throughout the day. I used these blocks to engage in Facebook groups and share my content. That way, I had already committed to working on my business and it made it a no-brainer for me to get my tasks done. This ultimately helped me grow my business to 6-figures in 4 months. That’s when I decided to quit my job and build my coaching business full-time. You don’t necessarily need a 6-figure business to quit your job. I recommend my clients to double their salaries (so that they can pay for their expenses and taxes). What NOT to focus on Listen: It’s easy to get stuck in thinking about ALL the tactics you need to grow your business. But when you’re just starting out, you DON’T need that much in your business. The things you shouldn’t waste your time on right now are a coaching website, a marketing funnel, or webinar funnels. And a big no-no: Don’t outsource your business. If you try to get others to create your content (that we talked about above) or think you can have someone else do your sales calls… Don’t do it. New coaches who pay have their marketing done for them at this stage (because it’s “easier”) will quickly realize in the long-term they have no clue how to market to their clients. (And are a few thousand dollars poorer with a funnel that 99.999999% of the time does not work.) It’s WAY simpler than that to start a financial coaching business. The steps I share above are literally all you need to do right now. When you have your first clients, you can start thinking about things like website, Facebook ads, and emails. How do I know? Because I know, for a fact, that I wouldn’t have been able to grow my own business so fast without these steps. Financial coaching tools What financial coaching tools do you need to get your first paying clients? Again, don’t go crazy here. You need a couple of tools to set up your coaching calls and get paid. These are: Calendly - Use this scheduling tool to schedule your free coaching calls and coaching sessions. Zoom or Skype - You need to be able to call your clients and to do sales calls. These video calling tools will help you do just that. PayPal or Stripe - PayPal or Stripe work great as payment tools. These are the ONLY tools you need for now. How to grow your business to 6 and 7-figures Your first task is to get your first paying clients. Focus on that before you do anything else. But when you’ve started making money in your business? (Rule of thumb: You’re making $5-10K/month or however much you need to replace your income.) That’s when you can start thinking about how to grow your financial coaching business. Because listen: There’s SO much opportunity to build a profitable business you love. When you have your coaching business up and running, you can either continue growing the coaching side of your business and eventually hire coaches to help you out. Or you can start selling online courses. This is a way to scale your business faster because you don’t have to deliver personal coaching services anymore. With your courses, you can basically deliver the same value as in your coaching program but to a much bigger group of people. This is when you’re starting to think of things like: Facebook ads. Webinars. Email funnels. Expanding your marketing to different channels. By reaching more people, you get more leads into your sales funnel and ultimately, you grow your business. That’s the strategy I used for ultimately scaling my business to $1 million in a year. Want to start your own financial coaching business? Now you know what it takes to become a financial coach. With the right strategies (which I share above), you can quickly set up your coaching business and take the first steps to replace your income with a flexible coaching income. I’d love to hear from you: What type of financial coaching business are you planning on starting? Leave a quick comment here below. (I read all of them!) Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.
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