Why do we like to watch people buy and unwrap things?
As protests against racial injustice sweep the country, U.S. corporations have pursued a wide variety of strategies to express their solidarity with the BLM movement. But these corporate actions often fall flat, appearing inauthentic to many consumers. What can corporations do to effectively and authentically support racial justice? The authors suggest a 4-part framework to help businesses better understand how different types of brand actions are likely to be perceived, based on whether the action is corporation-oriented or societally-oriented, as well as whether the action is undertaken more passively as an ally, or more proactively as an activist. Ultimately, the authors argue that the most authentic brand actions are those that proactively advocate societally-oriented, anti-racist actions despite potential risk to the corporation.
Design tactics, known as dark patterns, are aimed at prompting users into actions that benefit the company but not necessarily the user
Our reliance on technology while isolated at home these past months—whether Zooming into weddings or FaceTiming with doctors—has permanently altered our relationship to gadgets.
Sean McGowan writes a humorous piece exploring the probabilities behind rolling a die, tossing a coin, and surviving some hairy situations.
Stop letting the data you happen to have guide your decision-making.
Bad service design—from how banks handle identity fraud to how call centers handle student loans—is costing consumers, companies, and organizations trillions of dollars. Why do services still work this way?
Uber Labs utilizes insights and methodologies from behavioral science to build products that are intuitive and enjoyable for users on our platform.
Nielsen to Begin Tracking Viewership of Videos
Companies once had little interest in lower-end consumers, but some now recognize the potential of that vast market.
The web is being reshaped by the ubiquitous practice--and it's a serious ethical problem.
Have a hypothesis and look for interactions.
The company is working with the USC Center for Body Computing to offer seniors free rides, study their behavior, and learn how to build them better services.
Going deep with Jeff Bezos’s world-changing empire has its downsides.
Louis Vuitton, Gucci, and Hermès are battling for young consumers. Will their strategies—which include everything from podcasts to video games—pay off?
Traditionally salty-snack cravers, Chinese consumers now face increasing sweet temptation from chocolate makers, including the country's market leader Mars.
Not many people can focus on the TV and a phone at once, said Cindy Stockwell, exec VP-media director at Hill Holliday.
The pandemic has been a boon to the online fashion resale market: Depop has seen a 300% increase in items sold between January and April compared to the same period last year. And that's just the beginning.
A gold mine for marketers through the past decade, developing economies have lost some of their shimmer.
In a city where taxis can be scarce, Lyft has quickly gained visibility due to low prices and quirky branding.
