Starbucks is at it again. Last week it filed an intellectual property rights lawsuit against the owner of a Thai street vendor and called for his arrest. This is one year after Damrong Maslae ignored the company’s cease-and-desist letter to stop using their Bangkok coffee stall’s “Starbung Coffee” logo, on the basis of trademark violation. Yes, the basic design template, typography and color scheme are the same as the world-famous insignia. But Maslae points out that his show
Starbucks is at it again. Last week it filed an intellectual property rights lawsuit against the owner of a Thai street vendor and called for his arrest. This is one year after Damrong Maslae ignored the company’s cease-and-desist letter to stop using their Bangkok coffee stall’s “Starbung Coffee” logo, on the basis of trademark violation. Yes, the basic design template, typography and color scheme are the same as the world-famous insignia. But Maslae points out that his show
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