The good old days, when life was simple for married couples because everyone understood their own place. Those who didn’t know what was expected from them would be reminded by offensive and obscene advertisements everywhere; setting the moral standard extremely low. It can leave many wondering what our own descendants may think of us as they look back in history. Although it is always embarrassing to look back, there are pieces of history scattered all around that remind us how we once were. The following collection of vintage adverts can be humorous at times, but in some cases quite dark and disturbing to think that this was our mind-set back then... 1. When Children Were Sex Objects Love’s Baby Soft was a product which was very popular with girls from the 1970s right through to the mid-90s. This fragrance was for young girls who didn’t want to be viewed as children anymore but were not yet old enough to become women. The limbo between leaving childhood behind and discovering their more mature identity. The company marketed their product in an incredibly creepy way, using the tagline: “The new way for big girls to baby their bodies.” There was even an awfully awkward advert which had a male-voiceover declaring that the scent captures, “a cuddly, clean baby… that grew up very sexy.” This brings most people to a shudder. They really went all out in the creep charts when this advert ran with the tagline, “because innocence is sexier than you think.” The main image being the youngest and weirdly – sultriest – girl they could find. There is no doubt that magazines would refuse to print this if it was a campaign running today. 2. When A Bad Hair Day Would Make You Consider Suicide Women were convinced not to kill themselves over a bad hair day by this charming advert. They were frustrated for a lot of reasons and it’s probable that their hair style was the last thing on their minds. In another extract from the 1950’s American High School Home Economics book ‘How To Be A Good Wife, it explains how women should behave: “Have dinner ready. Prepare yourself. Touch up your makeup, put a ribbon in your hair and be fresh looking. Be a little gay and a little more interesting. Clear away the clutter…run a dust cloth over the tables.” Women were not trusted with money, even their own husbands would manage the finances and give them an allowance. Their role was not to have a career or their own earnings but instead be an obedient wife, a doting mother and an excellent homemaker – this was the social standard back then. It is all an illusion that women enjoyed living up to this stereotype as they were often bored and depressed; lacking stimulation. Their looks and house-keeping skills were all society would praise them for. Adverts such as the above would be constantly reminding them that beauty was a life or death matter. 3. When There Were Cigarettes That Could Cure Your Asthma In the old days, smoking wasn’t seen as damaging to your health but as a benefit. If there were adverts everywhere with doctors recommending them – how harmful could they be? Joy’s cigarettes didn’t contain tobacco but instead an array of crushed and dried herbs including; solanaceae, datura strammonium, atropa belladonna, the hyoscyamus niger and Lobelia inflata. Sounding basically like witchcraft. The cigarettes strangely enough did not cure asthma and instead would bring on a bronchial attack; which is likely to happen to anyone who inhales herbs. Although the advert does read ‘they may be safely smoked by ladies and children,” it is always best if you’re suffering from breathing difficulties to just stay clear of smoking at all. 4. When Women Didn’t Have A Clue How To Drive The respected and popular motoring company Volkswagen have come a long way since the time they announced, “women are soft and gentle, but they hit things.” The target market: American men who were petrified their wife would get behind the wheel of the car and cost him a fortune in repairs. In those days a new fender would you set back ‘$24.95 and labour’ so it was always good to be prepared. Volkswagen clearly hadn’t been listening to the National Traffic Highway Safety, as they published the following statistics: “Males of all ages accounted for 61 percent of all vehicle crashes and females 33 percent (where sex was reported).” Men are also three times more likely than women to be killed in a car crash. Although it was unusual throughout this era that a woman would be behind the wheel of a car, it was always advised for her to learn. This was just in case of serious emergencies such as she needed extra butter from the store or her husband was too drunk to walk home. 5. When Mother and Baby Really Needed A Beer Never had a beer been advertised before with the tagline “obviously baby participates in it’s benefits.” Sometimes you do have to question the common sense of our ancestors and ask – did anyone actually believe such ridiculous sales copy? Did they really think a baby would benefit from malt and hops? Just to be very clear; alcohol when you are nursing a baby is not, and never will be, a good idea. No matter what the vintage beer adverts once told us. Nowadays there are state and federal laws in place which help to protect naive consumers from this form of false advertising; any deceptive claim is illegal. So it’s fair to say if this advert was ever published today, the beer company would certainly land themselves a court date. 6. When Wrapping Babies In Cellophane Was A Cute Idea Cellophane was first introduced to the public in 1927. Throughout the 1930s the stuff was flying off the shelves as every housewife thought it was the greatest invention ever made, which turned it into a huge money-spinner for company giant DuPont. The idea behind the product was that no more food had to be wasted as everything could now be kept fresher for longer. Sadly there are downfalls to marketing the product as wrapped up pieces of food just don’t look ‘fresh’ and ‘tempting’ enough when in print. So they thought: What level of cuteness will stop ladies from turning the page and pay attention to our great product? The answer was: Let’s wrap a baby in cellophane and slap a slogan on it reading, “The best things in life come in Cellophane”. Their maternal instincts will surely kick in and they’ll read more about the product. The thought of any company producing an advert now with a newborn baby wrapped in a bag of cellophane to market their product is unbelievable; MumsNet would be going insane. 7. When Buying The Wrong Coffee Would Have You Beaten Don’t cry over split milk and certainly don’t let a pot of coffee result in domestic violence. The advert reads, “If your husband ever finds out you’re not ‘store-testing’ for fresher coffee… if he discovers you’re still taking chances on getting flat, stale coffee… woe be unto you! For today there’s a sure and certain way to test for freshness before you buy”. During the 1950s it appears Chase and Sanborn believed the best way to sell coffee would be to place the fear of spousal abuse in women. Their message is clearly – this is what a woman deserves if she dares to serve stale coffee. The solution to the problem? Buy their coffee and save yourself from a beating. Young ladies were taught a good wife was a submissive one. Those who were set to marry could read the following extract from a 1950’s American High School Home Economics book titled ‘How To Be A Good Wife’ – their duties would include: “Don’t greet him with problems or complaints. Don’t complain if he is late for dinner. Arrange his pillow and offer to take off his shoes. Speak in a low, soft, soothing and pleasant voice. Listen to him: You may have dozens of things to tell him, but the moment of his arrival is not the time. Let him talk first. Make the evening his. Never complain if he does not take you out to dinner or other pleasant entertainments.” 8. When We Were Told What Wives Are Really For In the 1950’s advert’s used female stereotypes to sell their goods that were just preposterous. During this decade Kenwood launched their food processor which is still popular now – this image of a stay-at-home wife hasn’t stood the test of time thankfully enough. Before the sexual revolution of the 60s and 70s, sexism was not only expected but was also encouraged through many adverts such as this one that would scream out exactly what women were good for; which was mostly just getting the dinner on the table. The idea seems incredibly dated now but at the time it was a way of life. These advert’s are normally used in social studies to give an example of how far we have progressed in modern society. If this was printed today, or shown online, there would be absolute uproar and a trending hashtag on Twitter to boycott Kenwood products completely – the power has been restored to the people. 9. When Only Girls Could Spread Syphilis The poster which was circulated during World War II was one from a large campaign warning soldiers against contracting VD. An innocent looking woman is depicted with the screaming headlines “She may look clean, but pick-ups, ‘good time’ girls, prostitutes spread syphilis and gonorrhoea.” Every advert is this series was set in this propaganda-like, anti-women style which scared soldiers into believing their enemy wasn’t just on the battlefield; but they also had STD-spreading women to worry about too. The campaign set out to urge young soldiers not to go anywhere near this type of woman and risk their health. In other adverts women were portrayed as the ultimate seductress, wearing heavy make-up and smoking cigarettes. Each image entices the males to not trust women, all they want is to give you deadly diseases. One even showed a lady with a gun along with the tagline “loose women may also be loaded with disease.” The adverts were created when the military, during the First World War, discharged more than 10,000 men because they had contracted an STD. This was the biggest case of loss of duty next to the great spread of influenza throughout 1918 -1919. 10. When Your Doctor Would Recommend You Smoked If you weren’t already a smoker back in the 1940’s, then the tobacco industry was always thinking up smart new ways to turn you into one. The public were worried that, if rumours were to be believed, smoking could be damaging to your health. How did they deal with it? They pictured doctors in their adverts because, well – everyone trusts a doctor. However, here’s the trick: any doctor caught engaging in advertising would lose their licence so the image of the trustworthy man above telling you to grab a packet of Camels is someone who doesn’t actually exist. The campaign ran throughout the 1940’s. The claims the brand made would have to be true if they wished to have the advert printed. In order to gain the statistic, the surveyors would give doctors free packets of Camel cigarettes. Then when they exited the building there would be another surveyor outside asking them which brand of cigarettes they carried in their pocket. This then showed that many doctors did prefer camel cigarettes as nearly all questioned were surprisingly carrying a packet, what are the chances? 11. When Babies All Loved A Bottle of 7UP The idea today that high in sugar, fizzy drinks could be promoted as a healthy option for babies is unbelievable, but in the 1970’s 7Up encouraged mothers that their product was so wonderfully pure – it was completely safe for newborns. The adverts tag line boldly declares they have “the youngest customers in the business”. The smaller print on the advert actually reads: “This young man is 11 months old and he isn’t our youngest customer by any means. For 7Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know — but we’re proud to do it and we think you’re pleased that we do.) By the way, Mom, when it comes to toddlers — if they like to be coaxed to drink their milk, try this: Add 7Up to the milk in equal parts, pouring the 7Up gently into the milk. It’s a wholesome combination — and it works! Make 7Up your family drink.” The campaign came after several unsuccessful attempts to market the drink (they tried everything from using ‘7UP to freshen up’ and also claiming it was an incredible hangover cure) the company finally struck gold when they targeted mothers. Throughout the years the company has changed ownership many times; originally owned by Philip Morris, then Cadbury-Schweppes, and then becoming part of the Dr Pepper Snapple Group. During the change of hands the adverts were pulled as the executives of each group wouldn’t dream of showing a soda-guzzling toddler in their adverts. 12. When Your Husband’s Mistress Had Better Breath Than You Advertising is at it’s most influential when it follows these three easy steps: 1) Find a problem, even if it’s a problem people didn’t know they had; 2) Exaggerate anxiety around the problem; 3) Sell them the cure. This is often referred to as ‘advertising by fear’ and during the late 1920’s/early 1930’s one of the most common anxieties women had was poor dental hygiene. Chlorodent toothpaste then ran with this genius idea. The anxiety was a woman may feel as if her breath, especially first thing in the morning, isn’t fresh enough. They exaggerate the problem by bullying the consumer into believing their husband is running off with a different fresh-mouthed fancy. Then in for the kill: simply buy Chlorodent toothpaste and get one up on your husband’s mistress; it’s a no-brainer. The tagline under the main image reads, “No wife wants her husband to carry the memory of her morning breath to work with him. The attractive women he meets during the day don’t have it.” This also entices the emotion that women are constantly in competition with each other and may the freshest woman win. (This original article was published on The Richest)
A great collection of Budweiser ads that contain both new beer commercials and old vintage magazine commercials. Lean back and let your eyes do the walking down this great beer ads alley!
Because there's fashion, and then there's fashion. The baddest, most stylish soul brother this side of Dolemite's afro is about to roundhouse kick his way onto your boob-tube. Make way for the season finale of Black Dynamite, tonight at 11:30, only on Adult Swim.
Vintage Ads That Range From Weird To Offensive - Funny memes that "GET IT" and want you to too. Get the latest funniest memes and keep up what is going on in the meme-o-sphere.
Vintage Ads That Range From Weird To Offensive - Funny memes that "GET IT" and want you to too. Get the latest funniest memes and keep up what is going on in the meme-o-sphere.
The human body is a mysterious machine. Most of the time, human babies develop according to plan, but sometimes, something goes weirdly wrong and the result is a curious medical anomaly.
Anybody who talks about how good the “good old days” were, either has a bad memory or wasn’t there!
From the offensive to the just plain silly, these ads would never fly in the 21st century.
Co-Le Sales Company asks: “Do you still beat your wife?” Their answer: “Maybe you never should have stopped.”
Anybody who talks about how good the “good old days” were, either has a bad memory or wasn’t there!
27 Really Messed Up Vintage Ads That Would Never Be Printed In This Day And Age - We share because we care. A resource for sharing the latest memes, jokes and real stuff about parenting, relationships, food, and recipes
Your new dump of randomly weird pics from around the world. First of all, you got your bizarre vintage and retro snapshots and your equally strange people.
Nuovo di zecca. Spedirà in un tubo.
We share all of vintage advertising posters. You can see all of posters in here!
Nutty and Comical Funny Pics and Inspirationally Stupid Quotes and Junk of the Hilarious and Strange Nature
Check out the government's 200-year role in shaping the American diet, food safety issues, prescription drug costs and what getting caffeinated means to our bodies on this week's Your Health podcast.
People actually bought these things?
Anybody who talks about how good the “good old days” were, either has a bad memory or wasn’t there!
I am not sure if it is my love for sociology and psychology or my curious fascination for how others live and express themselves. But I love to look at crazy inventions, foods, culture, and old letters and documents of other people different from...
Vintage Ads That Range From Weird To Offensive - Funny memes that "GET IT" and want you to too. Get the latest funniest memes and keep up what is going on in the meme-o-sphere.
From 'Teen, December 1972
Finest Quality Framing Print Paper Classic Advertising Framing Print Wonderful piece to frame and hang in your home or they make the perfect gift Made in USA Comes shipped in a box with poly bag cover
In the October 12, 1917 Country Gentleman
Scary, Demented Children and the Unbelievably Bad Products Aimed At Them
My grandpa could put the name of your business or organization on anything— mostly cheap plastic things like magnets, coasters, key chains, pens, and balloons. He was able to feed his family one gross of custom printed ice scrapers at a time. When I was a kid, his home office was a wonderland of catalogs, salesman kits, and product samples. Over the years his products became increasingly newfangled as the novelties got more novel in an effort to boost their attention-getting powers. He always had extra goodies so after every visit we would return with a bounty of new knick knacks that found their way into our kitchen drawers and our everyday lives. These items promoted stores we'd never heard of that resided in far away towns we'd never visit, but that mattered not, because the potholders protected our hands, and the chip clips kept our Cheetos fresh. One of the joys of my visits was flipping though grandpa's binders of product ads. As is the case with many wholesale operations, his vendors promoted their new products with single, hole-punched ad sheets so that he could customize and update his personal master catalog. The items inside were things that wouldn't typically get the full page, full color treatment. This made the experience unique, and I always appreciated getting to peek behind the curtain of the retail world. Luggage tags and key fobs must have been a hot seller for my grandpa because the Tag-Master logo became very familiar to me... I'm not sure how well they sold, but one of the staples of my grandparents' house were these "Coinsters" coasters, which were usually covered with a huge glass of sweet iced tea wrapped in a paper towel. Our car was always equipped with a litterbag. The holes at the top would fit over the door locks so they'd inevitably fall off when you pushed down to lock them. The other option was to hang them from the knobs on the car's window roller-uppers. I'll never forget the feeling of the stuffed bag of debris whipping around anytime I tried to roll down my window. Thanks to ebay, and one powerseller in particular named "powerrangers," I've been able to relive this pastime of perusing old ad sheets. I've handpicked some of my favorites from literally thousands of listings, and shared them here. Now that I'm looking at them through the eyes of a graphic designer there's even more for me to ponder. The layouts are usually stark and utilitarian. They are almost un-designed, yet there are still some typefaces and subtle flourishes and color pallets to take in (some calculated, many not at all). One thing that I'm drawn to are the backgrounds which are often monochromatic voids, simple, yet better than white. But that's enough of me acting like there's some sort of academic reason to look at these. They are pure eye candy for more reasons than I can name. So start looking. Oh, no! You mean the gigantic hideous clown face has been discontinued? There may or may not be an unfortunate name among these. Igor The Monster is the clear winner here. Everything about this is so right. Ever notice that some products look very enticing when in bunches, but when you come away with just one it feels like a letdown? Hats off to Classy Glass who put together this spread complete with peanuts and a mysterious dark jungle. I wonder whose idea it was to dump the icy liquid on the table? I'm very fond of this Sun Packer ad. It goes to show how some simple dots and a sharp typeface can make an ice cooler seem glamorous. Ah, the Howard Johnson color scheme is always welcome. I also love how they made the asterisk on "Coffee pot and casserole not included" into a cool mid-century style starburst. Everything about this image brings comfort to my soul. Even gumball machine charms need to be advertised! I can't believe this existed... Just typing this description is going to be fun—Vintage over-sized inflatable advertising displays A five foot dedicated Wacky Straw display for your store? They wish! What a glorious dream, to be touring some vacationland, to enter a souvenir shop and come face to face with this neatly arranged assortment of Impko products. Or how about this glorious dream? You're a kid, it's October and you're walking into a store. There are footprints on the floor that say "This way to lucky box." You follow them to find a giant toy-filled Jack-o-lantern!! The giant toy-filled stocking, rocket, and Easter bunny are all incredible, but they can never compete with the Halloween-related dream. From what corporate hell did this emerge? I would spitefully dial some long distance numbers using the exposed keys... My grandpa's binders didn't usually have actual toys, but that doesn't stop me from appreciating this assortment of toy ad sheets... It's not often that copy writers get to use the terms "disfigured face" and "sinister acts of terror" in the same spot. "You can make a kid's dreams come true with a replica [of the Greatest American Hero's Convertible Bug.]" It's never too early to teach kids about the sex appeal of fast food. The Snap Fit line from, I believe 1974. This is like a glimpse into an alternate reality where novelties get the marketing attention they deserve. I like to imagine that this appeared in Time Magazine. You can keep your Farmville and Candy Crush, these are portable apps, Grandpa Style! Today I am thankful for witnessing the massive furry owl. The "Superman II tray / Lipton's Noodle soup" combo nursed me back to health countless times. Welp, you won't be seeing anything better for the rest of the day, that's for sure.
African-Americans, Mexicans, Scots, Chinese, Japanese, Native Americans — it's a melting pot of stereotypes. 1910 — 1976.
The good old days, when life was simple for married couples because everyone understood their own place. Those who didn’t know what was expected from them would be reminded by offensive and obscene advertisements everywhere; setting the moral standard extremely low. It can leave many wondering what our own descendants may think of us as they look back in history. Although it is always embarrassing to look back, there are pieces of history scattered all around that remind us how we once were. The following collection of vintage adverts can be humorous at times, but in some cases quite dark and disturbing to think that this was our mind-set back then... 1. When Children Were Sex Objects Love’s Baby Soft was a product which was very popular with girls from the 1970s right through to the mid-90s. This fragrance was for young girls who didn’t want to be viewed as children anymore but were not yet old enough to become women. The limbo between leaving childhood behind and discovering their more mature identity. The company marketed their product in an incredibly creepy way, using the tagline: “The new way for big girls to baby their bodies.” There was even an awfully awkward advert which had a male-voiceover declaring that the scent captures, “a cuddly, clean baby… that grew up very sexy.” This brings most people to a shudder. They really went all out in the creep charts when this advert ran with the tagline, “because innocence is sexier than you think.” The main image being the youngest and weirdly – sultriest – girl they could find. There is no doubt that magazines would refuse to print this if it was a campaign running today. 2. When A Bad Hair Day Would Make You Consider Suicide Women were convinced not to kill themselves over a bad hair day by this charming advert. They were frustrated for a lot of reasons and it’s probable that their hair style was the last thing on their minds. In another extract from the 1950’s American High School Home Economics book ‘How To Be A Good Wife, it explains how women should behave: “Have dinner ready. Prepare yourself. Touch up your makeup, put a ribbon in your hair and be fresh looking. Be a little gay and a little more interesting. Clear away the clutter…run a dust cloth over the tables.” Women were not trusted with money, even their own husbands would manage the finances and give them an allowance. Their role was not to have a career or their own earnings but instead be an obedient wife, a doting mother and an excellent homemaker – this was the social standard back then. It is all an illusion that women enjoyed living up to this stereotype as they were often bored and depressed; lacking stimulation. Their looks and house-keeping skills were all society would praise them for. Adverts such as the above would be constantly reminding them that beauty was a life or death matter. 3. When There Were Cigarettes That Could Cure Your Asthma In the old days, smoking wasn’t seen as damaging to your health but as a benefit. If there were adverts everywhere with doctors recommending them – how harmful could they be? Joy’s cigarettes didn’t contain tobacco but instead an array of crushed and dried herbs including; solanaceae, datura strammonium, atropa belladonna, the hyoscyamus niger and Lobelia inflata. Sounding basically like witchcraft. The cigarettes strangely enough did not cure asthma and instead would bring on a bronchial attack; which is likely to happen to anyone who inhales herbs. Although the advert does read ‘they may be safely smoked by ladies and children,” it is always best if you’re suffering from breathing difficulties to just stay clear of smoking at all. 4. When Women Didn’t Have A Clue How To Drive The respected and popular motoring company Volkswagen have come a long way since the time they announced, “women are soft and gentle, but they hit things.” The target market: American men who were petrified their wife would get behind the wheel of the car and cost him a fortune in repairs. In those days a new fender would you set back ‘$24.95 and labour’ so it was always good to be prepared. Volkswagen clearly hadn’t been listening to the National Traffic Highway Safety, as they published the following statistics: “Males of all ages accounted for 61 percent of all vehicle crashes and females 33 percent (where sex was reported).” Men are also three times more likely than women to be killed in a car crash. Although it was unusual throughout this era that a woman would be behind the wheel of a car, it was always advised for her to learn. This was just in case of serious emergencies such as she needed extra butter from the store or her husband was too drunk to walk home. 5. When Mother and Baby Really Needed A Beer Never had a beer been advertised before with the tagline “obviously baby participates in it’s benefits.” Sometimes you do have to question the common sense of our ancestors and ask – did anyone actually believe such ridiculous sales copy? Did they really think a baby would benefit from malt and hops? Just to be very clear; alcohol when you are nursing a baby is not, and never will be, a good idea. No matter what the vintage beer adverts once told us. Nowadays there are state and federal laws in place which help to protect naive consumers from this form of false advertising; any deceptive claim is illegal. So it’s fair to say if this advert was ever published today, the beer company would certainly land themselves a court date. 6. When Wrapping Babies In Cellophane Was A Cute Idea Cellophane was first introduced to the public in 1927. Throughout the 1930s the stuff was flying off the shelves as every housewife thought it was the greatest invention ever made, which turned it into a huge money-spinner for company giant DuPont. The idea behind the product was that no more food had to be wasted as everything could now be kept fresher for longer. Sadly there are downfalls to marketing the product as wrapped up pieces of food just don’t look ‘fresh’ and ‘tempting’ enough when in print. So they thought: What level of cuteness will stop ladies from turning the page and pay attention to our great product? The answer was: Let’s wrap a baby in cellophane and slap a slogan on it reading, “The best things in life come in Cellophane”. Their maternal instincts will surely kick in and they’ll read more about the product. The thought of any company producing an advert now with a newborn baby wrapped in a bag of cellophane to market their product is unbelievable; MumsNet would be going insane. 7. When Buying The Wrong Coffee Would Have You Beaten Don’t cry over split milk and certainly don’t let a pot of coffee result in domestic violence. The advert reads, “If your husband ever finds out you’re not ‘store-testing’ for fresher coffee… if he discovers you’re still taking chances on getting flat, stale coffee… woe be unto you! For today there’s a sure and certain way to test for freshness before you buy”. During the 1950s it appears Chase and Sanborn believed the best way to sell coffee would be to place the fear of spousal abuse in women. Their message is clearly – this is what a woman deserves if she dares to serve stale coffee. The solution to the problem? Buy their coffee and save yourself from a beating. Young ladies were taught a good wife was a submissive one. Those who were set to marry could read the following extract from a 1950’s American High School Home Economics book titled ‘How To Be A Good Wife’ – their duties would include: “Don’t greet him with problems or complaints. Don’t complain if he is late for dinner. Arrange his pillow and offer to take off his shoes. Speak in a low, soft, soothing and pleasant voice. Listen to him: You may have dozens of things to tell him, but the moment of his arrival is not the time. Let him talk first. Make the evening his. Never complain if he does not take you out to dinner or other pleasant entertainments.” 8. When We Were Told What Wives Are Really For In the 1950’s advert’s used female stereotypes to sell their goods that were just preposterous. During this decade Kenwood launched their food processor which is still popular now – this image of a stay-at-home wife hasn’t stood the test of time thankfully enough. Before the sexual revolution of the 60s and 70s, sexism was not only expected but was also encouraged through many adverts such as this one that would scream out exactly what women were good for; which was mostly just getting the dinner on the table. The idea seems incredibly dated now but at the time it was a way of life. These advert’s are normally used in social studies to give an example of how far we have progressed in modern society. If this was printed today, or shown online, there would be absolute uproar and a trending hashtag on Twitter to boycott Kenwood products completely – the power has been restored to the people. 9. When Only Girls Could Spread Syphilis The poster which was circulated during World War II was one from a large campaign warning soldiers against contracting VD. An innocent looking woman is depicted with the screaming headlines “She may look clean, but pick-ups, ‘good time’ girls, prostitutes spread syphilis and gonorrhoea.” Every advert is this series was set in this propaganda-like, anti-women style which scared soldiers into believing their enemy wasn’t just on the battlefield; but they also had STD-spreading women to worry about too. The campaign set out to urge young soldiers not to go anywhere near this type of woman and risk their health. In other adverts women were portrayed as the ultimate seductress, wearing heavy make-up and smoking cigarettes. Each image entices the males to not trust women, all they want is to give you deadly diseases. One even showed a lady with a gun along with the tagline “loose women may also be loaded with disease.” The adverts were created when the military, during the First World War, discharged more than 10,000 men because they had contracted an STD. This was the biggest case of loss of duty next to the great spread of influenza throughout 1918 -1919. 10. When Your Doctor Would Recommend You Smoked If you weren’t already a smoker back in the 1940’s, then the tobacco industry was always thinking up smart new ways to turn you into one. The public were worried that, if rumours were to be believed, smoking could be damaging to your health. How did they deal with it? They pictured doctors in their adverts because, well – everyone trusts a doctor. However, here’s the trick: any doctor caught engaging in advertising would lose their licence so the image of the trustworthy man above telling you to grab a packet of Camels is someone who doesn’t actually exist. The campaign ran throughout the 1940’s. The claims the brand made would have to be true if they wished to have the advert printed. In order to gain the statistic, the surveyors would give doctors free packets of Camel cigarettes. Then when they exited the building there would be another surveyor outside asking them which brand of cigarettes they carried in their pocket. This then showed that many doctors did prefer camel cigarettes as nearly all questioned were surprisingly carrying a packet, what are the chances? 11. When Babies All Loved A Bottle of 7UP The idea today that high in sugar, fizzy drinks could be promoted as a healthy option for babies is unbelievable, but in the 1970’s 7Up encouraged mothers that their product was so wonderfully pure – it was completely safe for newborns. The adverts tag line boldly declares they have “the youngest customers in the business”. The smaller print on the advert actually reads: “This young man is 11 months old and he isn’t our youngest customer by any means. For 7Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know — but we’re proud to do it and we think you’re pleased that we do.) By the way, Mom, when it comes to toddlers — if they like to be coaxed to drink their milk, try this: Add 7Up to the milk in equal parts, pouring the 7Up gently into the milk. It’s a wholesome combination — and it works! Make 7Up your family drink.” The campaign came after several unsuccessful attempts to market the drink (they tried everything from using ‘7UP to freshen up’ and also claiming it was an incredible hangover cure) the company finally struck gold when they targeted mothers. Throughout the years the company has changed ownership many times; originally owned by Philip Morris, then Cadbury-Schweppes, and then becoming part of the Dr Pepper Snapple Group. During the change of hands the adverts were pulled as the executives of each group wouldn’t dream of showing a soda-guzzling toddler in their adverts. 12. When Your Husband’s Mistress Had Better Breath Than You Advertising is at it’s most influential when it follows these three easy steps: 1) Find a problem, even if it’s a problem people didn’t know they had; 2) Exaggerate anxiety around the problem; 3) Sell them the cure. This is often referred to as ‘advertising by fear’ and during the late 1920’s/early 1930’s one of the most common anxieties women had was poor dental hygiene. Chlorodent toothpaste then ran with this genius idea. The anxiety was a woman may feel as if her breath, especially first thing in the morning, isn’t fresh enough. They exaggerate the problem by bullying the consumer into believing their husband is running off with a different fresh-mouthed fancy. Then in for the kill: simply buy Chlorodent toothpaste and get one up on your husband’s mistress; it’s a no-brainer. The tagline under the main image reads, “No wife wants her husband to carry the memory of her morning breath to work with him. The attractive women he meets during the day don’t have it.” This also entices the emotion that women are constantly in competition with each other and may the freshest woman win. (This original article was published on The Richest)
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