Although the impact of group dynamics on creativity is widely recognized, prior research has primarily concentrated on individuals in isolation from social context. To address this lacuna, we focus on groups as the fundamental unit of analysis. We used functional near-infrared spectroscopy (fNIRS) to examine brain activity in groups of four during brainstorming discussions. We assessed interbrain coupling in the dorsolateral prefrontal cortex (DLPFC), a brain region linked to flexibility, and in the inferior frontal gyrus (IFG), a region associated with imitation. Our findings demonstrate that creativity-focused discussions induced interbrain coupling both in regions related to flexibility and herding. Notably, interbrain coupling in the IFG was associated with more imitation of responses. Critically, while interbrain coupling in the DLPFC positively predicted group creativity, in the IFG it negatively predicted creativity. These findings suggest that increase in group mindsets of flexibility relative to herding is important for enhancing group creativity. An fNIRS study examining brain activity during group creativity suggests that interbrain coupling in the dorsolateral prefrontal cortex predicts group creativity, while interbrain coupling in the inferior frontal gyrus predicts herding.
"Creativity is intelligence having fun." - Albert Einstein #CannesLions
We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altaf...
Much of the design community is locked in debate over whether designers should code. Some favor seeking out the unicorns who can do both, while others claim they don’t exist or only get in the way.
Just-in-Time Manufacturing for a Machine Shop has been a growing trend since the 1970’s when it was perfected by Toyota (originally called the Toyota Production System or TPS).
Aimed at cherishing the work of Influencers, Bloggers & Vloggers. The Great Visioners Awards is back with its second edition presented by Crossword Publ ...
We help define and communicate purpose. Generate clarity to the business ultimate goal. Attract people who share the same vision.
toddTo created a custom logo & business card on 99designs. They got dozens of unique ideas from professional designers and picked their favorite.
A Shift Communications analysis found ‘new’ isn’t particularly new when it comes to press release language, and words such as ‘important’ and ‘innovative’ tend to defeat their purpose. If you read (or write) enough press releases, chances are you’re bound to start to see some of the same words. Over. And over. And over again. […]
NB is an award-winning branding agency specialising in strategic creativity. Our team of experts design brands, packaging and communications.
We are a creativestudio that crafts stories+ exhibits + animations + interactive + communications + films + media + events + Contact Us View Our Work 24 Years of Creativity + Founded in 2000, we have had the privilege of building trusted relationships with leading clients in urban development, design, and various corporate and institutional sectors. Our comprehensive approach to marketing strategy … Continue reading "Home"
Mostly known as the number of communications, the number 3 also embodies creativity, art, and optimism. The 3 is filled with joy, plans and wit. Create what you desire with curiosity. Affirmations: I am artistic. My creation embodies creativity.
MAXHUB focuses on developing collaboration solutions that enable immersive communications. We have enhanced team creativity and productivity worldwide by providing advanced audio-visual technologies and one-stop solutions.
MAXHUB focuses on developing collaboration solutions that enable immersive communications. We have enhanced team creativity and productivity worldwide by providing advanced audio-visual technologies and one-stop solutions.
MAXHUB focuses on developing collaboration solutions that enable immersive communications. We have enhanced team creativity and productivity worldwide by providing advanced audio-visual technologies and one-stop solutions.
MAXHUB focuses on developing collaboration solutions that enable immersive communications. We have enhanced team creativity and productivity worldwide by providing advanced audio-visual technologies and one-stop solutions.
MAXHUB focuses on developing collaboration solutions that enable immersive communications. We have enhanced team creativity and productivity worldwide by providing advanced audio-visual technologies and one-stop solutions.
We're Eight Hour Day, a creative studio focused on design & illustration. We are two individuals with a passion for creativity — creativity makes us happy. We believe in the transformative power of illustration and design and their ability to simplify communications, elevate experiences, engage and inspire people everywhere.
We're Eight Hour Day, a creative studio focused on design & illustration. We are two individuals with a passion for creativity — creativity makes us happy. We believe in the transformative power of illustration and design and their ability to simplify communications, elevate experiences, engage and inspire people everywhere.
We're Eight Hour Day, a creative studio focused on design & illustration. We are two individuals with a passion for creativity — creativity makes us happy. We believe in the transformative power of illustration and design and their ability to simplify communications, elevate experiences, engage and inspire people everywhere.
