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Dreamforce is the annual gathering of the entire Salesforce community in San Francisco, and this year’s Dreamforce 2017 turned out to be the biggest software conference the world has ever seen...

From Customer 360 to Slack activations, discover our dynamic designs and engaging presentations, experience the heart of Salesforce's premier event.

Salesforce chairman and CEO Marc Benioff knows a thing or two about how to put on a good show. As usual, he pulled out all the stops this week at

It’s almost thirty-days post-Dreamforce and we hope that you’ve recovered from the endless energy surge, the innovative tracks, all the learning you took in, the talking you did, and not to mention…

Dreamforce isn’t confined to Moscone Center. It takes place all over downtown San Francisco. So to make sure you hit all the spots on your journey — here’s a little help with the navigation. The…

My first time in the Moscone Center in San Francisco was for the largest trade show I’ve ever been to. Dreamforce X (2012). I first heard about Dreamforce this year from an ad in Spotify. This ad also mentioned that they had a free expo/keynote pass that you could sign up for. Being in the Valley, attending this for free seemed like a no brainer. The proposed speaker list looked pretty cool so I carved out a day to go check it out. After hopping on the Caltrain around 6AM, I arrived in San Francisco a little after 7. I walked a few blocks to where the Moscone Center was located and checked in. After checking in (they were really pushing QR codes here), I headed downstairs to stand in the massive line to get into the opening keynote. The opening keynote was attended by most of the 90K+ people at Dreamforce, and was broadcasted to over 30K+ live. It was an awesome keynote and gave me more insight into: how Salesforce worked, what Chatter was, and how various companies integrate parts of Salesforce into their operations. My friend Ryan works for one of those companies and I finally began to understand what he did. Plus, the sound system totally thumps (MC Hammer decided to show up). The Moscone Center was awesome (except for the wifi). Tons of power plugs, lots of bean bags to sit down in, and plenty of bathrooms. My free pass restricted me from some areas, so I decided to check out Salesforce’s onsite Social Media Command Center (smcc) and the Dreamforce Expo Floor. The Social Media Command Center was a pretty cool display of what you could do using various parts of the suite of products they offer. They actually had people working there and answering/sharing posts in real time. It seemed like an ideal desk for me :-) The expo floor is basically what you’d expect from an expo floor. It was huge, with a large center area taken by Salesforce themselves. Around the edges were several companies hawking their wares and services. I wandered from booth to booth till I came across the Google’s. Since I’m still deep in my “Android Experiment”, I jumped at the chance to play with a new Chromebook and a Nexus 7 in person. The newer Chromebooks are definitely an upgrade over my Cr-48. The screen seemed bigger and the increased speed was noticeable. The trackpad is a huge improvement over the Cr-48 (which has been universally panned). I think I see a Chromebox (the desktop version) or a Chromebook to replace my Cr-48 when it kicks the bucket in my distant future. The Nexus 7 was very similar to my Xyboard 8.2- albeit smaller. It did run much faster than the Xyboard, and it didn’t crash within 10 minutes of me using it. (I’m anxiously awaiting the ICS update to see if that helps with the stability.)  I can see (again) the advantages of a smaller form factor and it seemed, to me, to be a solid device. After grabbing lunch and wandering around some more, I headed back to catch the “Fireside Chat” with Marc Benioff and Richard Branson. I’ve read one of Richard’s autobiographies a long time ago and it was cool to hear how his many failures helped define who he was.  Like some other famous CEO’s, he suffers from learning disabilities (like myself) so its wonderful to see a role model like him talk. They did go off on a long tangent about US policy, which I didn’t expect, but neither of them pulled any punches either. It was almost a conversation you expected to hear around a round of brews (except for these guys, it would be on a yacht somewhere). Overall it was a really cool experience. I have no idea if I’ll be using Salesforce (or one of it’s…

Dreamforce is right around the corner and we are all busy getting ready for it. Whether it's working on our Agenda Builder, setting up meetings, deciding how to spend our time in the many zones and so on it seems there is so much more to do. Well, we put together this

When the Super Bowl of Software Descends on San Francisco...Got Light lights up the Dreamforce 2015 breakout sessions, key notes, expos, parties, and Dreamfe...

Imagine waking up to stunning views of the San Francisco Bay and ending the night with dinner or drinks (at one of the many restaurants or lounges aboard) as you watch the sun set over the city…

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Neurosurgeon Mitch Berger will be among UCSF physicians and scientists appearing September 20 at Dreamforce 2012 at San Francisco’s Moscone Center, leading separate sessions that address one theme: “Innovating to Improve Health Outcomes.”

Dreamforce could be the single biggest gathering of influential tech and business minds outside of when Steve Jobs and Bill Gates dined together.

Dreamforce 2015intro to speakers9-18-2015Moscone North

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more

Microsoft CEO Satya Nadella taking a sly jab at Apple is just one of the key takeaways from Saleforce's huge annual Dreamforce conference.

2017 Dreamforce - Moscone Center SouthSalesforce Convention11-8-2017

We took some time out last week to hop on the BART and check out Dreamforce 2015, which is an annual conference put on by Salesforce in San Francisco.

Salesforce's annual conference Dreamforce has brought in 165,000 attendees this year, which is 20% of the city's entire population.