A list of disparate 'tactics', that rarely overlap, and are changed at the drop of a pin... That's how most businesses approach digital marketing. Why? Because a holistic digital marketing strategy has a lot of moving parts. You have to pick the most appropriate channels, and then develop goals, processes, and measures for each of them. That's assuming you already know what the most 'appropriate' channels even are. This means that a lot of businesses don't take the time to plan out their efforts. And without clear direction, too often we see very little progress being made. According to the Content Marketing Institute, strategy

1. Thou shalt not direct people to “Learn More.” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Within the first few sentences of the email... Read More

Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

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Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

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You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer? Steve Jo…

The content marketing sales funnel will help you better understand the type of content you should offer prospects at each stage of the buyer's journey.

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We’ll teach you how to contact Pinterest’s customer service department if you have an issue using Pinterest that might need some extra help to solve.

Even Though creating a Viral Pin seems to be a BIG black hole of mystery, there are certain things you can do to initiate it.

Le suivi de vos performances est capital pour évaluer l'efficacité de vos éfforts SEO. Découvrez les KPI les plus importants à suivre pour votre business.

Are you torn between becoming a web designer or a web developer? The digital world offers a plethora of opportunities, but it’s essential to choose the right path for your skills and interests. In…

Lego affiliate program review - is it legit? And if it is, is the lego affiliate program really worth joining? With commission rates of 3-5% - you will need a lot of sales to make much money, but that's not the only problem!

A review of 12 classic marketing models for marketing and digital marketing planning. Download our free marketing model guide.