The reframing matrix was first described by author Michael Morgan in his book Creating Workforce Innovation: Turning Individual Creativity into Organizational Innovation. A reframing matrix allows businesses to creatively assess problems from a variety of perspectives.

A network effect is a phenomenon in which as more people or users join a platform, the more the value of the service offered by the platform improves for those joining afterward.

Google is an attention merchant that - in 2022 - generated over $224 billion (almost 80% of revenues) from ads (Google Search, YouTube Ads, and Network sites), followed by Google Play, Pixel phones, YouTube Premium (a $29 billion segment), and Google Cloud ($26.2 billion).

Amazon mission statement is to "serve consumers through online and physical stores and focus on selection, price, and convenience." Amazon vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Email marketing is one of the most effective marketing strategies to build a solid business. Email marketing segmentation represents the grouping of email subscribers into subgroups divided by various criteria, such as preferences, interests, location, activity, and more. Email segmentation can dramatically improve the conversion rate from email marketing activities.

PMESII-PT is a tool that helps users organize large amounts of operations information. PMESII-PT is an environmental scanning and monitoring technique, like the SWOT, PESTLE, and QUEST analysis. Developed by the United States Army, used as a way to execute a more complex strategy in foreign countries with a complex and uncertain context to map.

A price floor is a control placed on a good, service, or commodity to stop its price from falling below a certain limit. Therefore, a price floor is the lowest legal price a good, service, or commodity can sell for in the market. One of the best-known examples of a price floor is the minimum wage, a control set by the government to ensure employees receive an income that affords them a basic standard of living.

Dollar Shave Club is an American online subscription service delivering razor blades and grooming products monthly. The Dollar Shave Club business model flipped upside down the "razor and blade" model popularized by Gillette. In short, where Gillette sold its razors at cost while making fat margins on its blades, Dollar Shave Club offered a subscription model to cut off the costs and friction to get new blades and grooming products with a curated package.

Benchmarking is a tool that businesses use to compare the performance of their processes and products against businesses considered to be the best in their industries. Benchmarking allows a business to refine their practices and thus increase its overall performance. Generally, benchmarking can be broken down in the process, performance, and strategic benchmarking.

The ZOPA (zone of possible agreement) describes an area in which two negotiation parties may find common ground. Indeed, ZOPA is critical to explore the deals where the parties get a mutually beneficial outcome to prevent the risk of a win-lose, or lose-win scenario. And therefore get to the point of a win-win negotiation outcome.

The pay-as-you-go business model enables consumers to make a one-time purchase of a product or service without having to subscribe to a regular payment. The pay-as-you-go business model has become an important companion and alternative, to subscription-based business models. Where users that don't want to pay regularly for a service, can opt into a pay-as-you-go-plan. For cloud business models, an hybrid (subscription and pay-as-you-go) is often the standard.

AIOps Agile Methodology Agile Project Management Agile Modeling Agile Business Analysis Agile Leadership Business Model Innovation Continuous Innovation Design Sprint Design Thinking DevOps Dual Track Agile Feature-Driven Development eXtreme Programming Lean vs. Agile Lean Startup Kanban Rapid Application Development Retrospective Analysis Scaled Agile Spotify Model Test-Driven Development Timeboxing Scrum Scrum Anti-Patterns Scrum At Scale Stretch […]

A classic supply chain moves from upstream to downstream, where the raw material is transformed into products, moved through logistics and distributed to final customers. A data supply chain moves in the opposite direction. The raw data is "sourced" from the customer/user. As it moves downstream, it gets processed and refined by proprietary algorithms and stored in data centers.

Gerry Campbell, CEO, Entrepreneur, and Author. Former Senior Vice President and Group General Manager at AOL, between 2001-2006. And today CEO at Kryptonomic.io, helps you understand your customers and deliver the Web3 projects they love. With Gerry, we go through the early years of the commercial Internet. The first tech giants, as walled gardens. The […]

Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy.

Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy.

Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy.

Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy.

Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy.

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