An awesome collection of creative Welcome email design examples that will load you up with inspiration and give you plenty of ideas for your own Welcome email campaigns.
Here are the 17 email marketing metrics and their definitions that every marketer needs to know. When it comes to email marketing, establishing all the basics can help you grow your email program.
Set up our promo email template «Get pretty in pink» for Fashion industry to the smallest detail and get started on your campaign!
Stay comfortable at home. is the ideal template for the industry. Browse our responsive templates and start building beautiful emails now.
Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications. A well-positioned GIF will surely add to your email’s value and will help you to make more of your message, but if you overdo it, you might quickly end up with high unsubscribe rates. That’s something you don’t want to for sure, so let’s go through the basics of GIF usage in email marketing. Pros and cons
It takes me about five minutes to structure my email newsletter every week, then another 10 - 15 to bang out a first draft. In this blog, I'm diving into the 6-step email newsletter formula that has helped me not just grow my list but maintain my email list's growth. The whole "don't write unless
Email newsletters keep your subscribers connected to your newest updates! Catch their attention with beautiful newsletters with these tips and inspirations.
Set up our promo email template «Power of microgreens» for Agriculture industry to the smallest detail and get started on your campaign!
It takes time to design the perfect survey. If your survey invitation emails are ready to go, you're probably wondering: will your subscribers respond or completely ignore them? To engage your readers and boost response rates, follow these tips for sending well-designed survey invitation emails. You'll be sure to get feedback in no time!
We all need inspiration to do our jobs better. Explore some of the best email marketing campaign examples to inspire your own next campaign.
Looking to boost your clicks and sales? Here are some proven conversion rate optimization (CRO) strategies you can apply to your website today.
This template is a newsletter template that makes your email marketing memorable with good design and colorful. This would be good for your marketing strategies and This will help you to promote your online business worldwide. **Email Newsletter Features** * Available with Adobe Ai, Adobe PSD and Adobe XD Version * 12 Alternative Layouts * Clean & Professional Design * 800×1692 px layout * Easy to make HTML * Flat design email templates * Multipurpose Use * Completely editable * Well organized layer * Free Google Font ENJOY :)
Newsletters are one of the most effective ways to reach your B2B audience. Here are some tips to make your newsletters even more effective.
Set up our Women's Day email template «Flower geometry» for Business industry to the smallest detail and get started on your campaign!
Never, ever underestimate email! The old-school email newsletter (at least by today’s standards of social media and online video) is still as strong as
Keep your customers engaged WITHOUT being a thorn in their side (or their inbox) by switching it up. Try these 19 different marketing emails to show off your personality, share nurturing content, a…
An awesome collection of 25 GIF illustrations in newsletter designs, used super creatively to nail the viewer's attention immediately.
Your subscribers want to hear from you. Give your value a fighting chance by using these email marketing tips to boost your open rates.
A the new feature social form, allows you to create a form that you would add to your bio on your various social media profiles allowing your audience members to sign up to receive updates and/or a lead magnet that you promote. A social form could also be used for the sale of various offers. Read th
9 Opt-in Freebie Ideas to rapidly Grow your Email List. Read Eleanor's Squarespace blog including posts on web design, running a small business, branding, social media and digital marketing. Eleanor Stones is a Squarespace website designer, branding stylist and digital marketer for entrepreneurs.
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
Get inspiration with 45 email ideas for your email list. Keep it simple, tell stories and be descriptive to engage your readers!
This email newsletter template was created to complement the Melbourne website template. Time to give your email newsletter the makeover it's been needing and start accelerating that list growth! The template contains Photoshop templates and video instructions for integrating the design into Flodesk. WHAT'S INCLUDED: Fully customizable PSD templates for each section of the template Style guide on fonts and colors used in this template Step-by-step video instructions on how to integrate the customized design into a Flodesk template. THINGS TO NOTE: Editing the graphics of this design will require the use of Photoshop. A 7-day free trial can be downloaded from Adobe while customizations are being made. Video instructions will show you how to integrate the customized design into Flodesk, no other email platforms. Due to the digital nature of this product, all sales are final. Product may not be replicated and/or sold or distributed.
Food Email Template designed by WebDuck. Connect with them on Dribbble; the global community for designers and creative professionals.
Blog Design for the Modern Blogger
Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build relationships and trust with your new email subscribers from day one. When somebody subscribes to your newsletter or creates an account in your application more than half of them expect to receive a welcome email. This email confirms that the subscription was successful and includes important information relevant to them. But there is more. Welcome emails are also beneficial for you. Moreover welcome em
An email list is one of the most important assets a business can have. But list building for profit from scratch in your business can be difficult – especially if you're not sure where to
One big question in email marketing is: What should you send to your subscribers? Here are 15 email ideas that your subscribers will love!
Email marketing and UX design are two sensitive topics for the E-Commerce industry. Being an online store without email outreach or user-friendly design is never a successful strategy. However, even those who are already doing it face challenges when it comes to engagement and conversion. To make your email campaigns work, you have to understand that it’s just a part of the entire user experience you want to create for reaching your customers. Before we begin, give this article a quick view if you are not familiar with how email drives huge amounts of traffic and ROI (return on investment) when properly utilized as a marketing method. Ready? Good. Let’s see how to turn these numbers to our advantage. We will talk about email once more, but from a different perspective. Besides the fact that spending for email marketing is expected to increase by a billion dollars until 2019 (Forrester Research 2014), here are a few other stunning statistics from our previous post that you should bear in mind while creating your campaigns: Create short subject lines as they tend to outperform longer ones. Subject lines with fewer than ten characters have 49.73% open rates. 48% of emails are opened on a mobile device. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. With this blog post, we want to switch the focus from the numbers and explain how email marketing success can be significantly enhanced by using principles that define UX design. UX (user experience) design cannot be easily explained. You cannot presume that an email template designed to be visually appealing will automatically mean your mission is accomplished. This is still a part of it, but doesn’t work that easily. UX Principles There are 7 foundational principles that make up UX as a discipline, otherwise known as Peter Morville’s user experience honeycomb - Valuable, Useful, Usable, Desirable, Accessible, Credible, Findable. If you are a marketer with experience in preparing email marketing campaigns, you probably find these principles fitting perfectly into the ideal strategy. Question: How do we combine all of those concepts into an email template? Answer: Start with a new mindset. It’s true that email marketing campaigns are tough to execute. Even if everyone has an email address, people cannot pay attention to everything that comes pouring into their inbox. Especially marketing emails. Integrating UX Principles into Email Marketing Businesses create email marketing campaigns for various purposes, ultimately revolving around a single goal - more business. Whether this happens by reaching out to more people to generate traffic, increase conversions with promotions and discounts, or build a more personal relationship with customers, email marketing is supposed to help the business. Do you get where we are going? What we meant by “Start with a new mindset”, was to start creating marketing emails with a new purpose - to help the people. (Source) Emails that are designed to be primarily useful and valuable are guaranteed to give a positive user experience. At least because the user will be happy they spent their time opening and reading something helpful instead of getting bombarded by another sales pitch. Let’s see how we can pair UX principles with email marketing. Show you are valuable by starting with an excellent first impression A user is more likely to open an email that has a clear subject that hides a solution to a specific problem. The more common the problem - the better. An email subject that is both valuable and useful is very likely to be opened, but making the knowledge inside desirable guarantees it. Let’s take this email from Neil Patel for an example: You clearly see the pain point - not enough social shares, and the solution - 4 qualities for our next blog post. Bloggers who are not getting enough engagement and sharing for their content are very likely to open this email and check if they can fix that. If you cannot capture the attention of recipients with your subject line, all of your efforts for the email design are in vain. You really have to spend a lot of time on tailoring the subject of your email because users only open the emails that spark the most interest. Everything else fades away. There are a few rules for email subject lines: Don’t use caps - emails with capital letters immediately come off spammy to the viewer, and usually find themselves into the Spam or trash folders. If you absolutely must use caps, save them for just a few words within the subject line. Keep it short and clear - users who are scrolling and scanning through emails only notice those that are the most clear and can be comprehended immediately. Keep spam words to a minimum - spam words such as “buy”, “order”, or “best price” generate spam points, and exceeding their maximum will send your nicely designed email to the Spam folder. Ask a question - the conversation between you and your recipients starts from the subject line. What better conversation starters than a question that users are often asking themselves? Experiment with emojis - appealing to a younger generation with emojis can also help you in saving space (making the subject shorter) and convey the message quicker. Experian reported a 45% increase in open rates when using emojis. Another example we have comes from Copyblogger: The subject is clear and informative. It instantly lets you know what is in the email. Curiosity doesn’t always play it’s role when your subject is mysterious and looks like click-bait. It also works if you let readers what’s in your email and make it so interesting that they want to see. Show you are credible by personalizing your message through segmentation When your target audience is able to identify with the content, (the language, phrasing, message, structure, etc), then the user experience is considered successful. Narrowing the gap doesn’t happen if you send a mass email to everyone on your subscriber list, unless you segment users into different target groups. The point of segmentation is to deliver specific content to the people who will find it interesting and identify with it. Emails sent to 50–100 people have the highest open and click rates. Well targeted emails sent to smaller groups tend to have much higher engagement rates. This email from Darby Smart is targeted towards DIY and arts & crafts fans. The message is clear and the readers have a few different options for ideas and inspiration to click on. (Source) A targeted email campaign helps you on two major levels, build a more personal relationship with your readers and build credibility because of the fact that you come off as a business that knows their customers. Show you are accessible by being consistent across platforms Your branding, logos, primary colors and labels must be be corresponding with the ones in your website, landing page, even social media profiles. Don’t forget that your email is just a part of your multi-channel mission to help people, and they need to easily recognize the content your brand creates. If you give a link to a page that looks nothing like the template in the email, this will surely confuse and frustrate the user. When users are able to identify you easily, it means the email marketing is credible. Harry’s have designed their email with the same simplistic touch they use for their website and use the same type of graphics in their social media activity. (Source) Show you are useful with your content and images Images with quality and relevancy can be used to work together with the content to enhance the user experience of your email. For the images to be relevant, you need to match them with the purpose and message you are trying to convey. There are a lot of reasons for integrating visuals into your emails. Content with relevant images has 94% more views because it’s easy to comprehend almost instantly. Something that plain text simply cannot do. When this is put in the context of email, your chances of getting seen without visual content decrease even more, since people usually scan their emails very fast. A good example for that is this email from J.Crew. (Source) The first impression is made by the topic - “Fall colors”, followed by a quick scan of the three colors symbolizing the autumn season - deep orange, dark green and rich red. In a matter of seconds, your brain has analyzed something that would have taken much too long to learn if it was plain text. This email is very useful for people interested in updating their wardrobe. They immediately get new ideas for their next look and start picturing themselves in the clothes. Show you are desirable with an emotional spark One of the most important goals for UX experts is to aim for emotional design. Again, content plays a strategic role here. If you know what concerns your subscribers, what causes discomfort or frustration, you can use that to give your email the emotional hook that appeals to your reader’s emotional side. Since most email marketing is automated, it will take a bit more effort to infuse your campaign with an emotional message that can reciprocate throughout your audience. Mill Mercantile have done a great job by offering men to take off the stress from choosing a Mother’s day gift, pairing it with a limited free shipping option. The visual content also clearly suggests ideas that would be great gifts for moms. Notice the irresistible Call-to-Action at the end - Shop for mom. (Source) Adapt your email design for mobile 80% of users delete emails if they don’t fit their mobile device. That does sound scary, but with the right information sources, you can find ways to protect your emails from being erased. This infographic designed by Litmus and Salesforce shows the trends for mobile email design, combined with some very important statistics. An interesting fact is that 16% of mobile-friendly emails lead to a site that is not optimized for mobile devices. It’s become natural to adopt a mobile-friendly design for email campaigns since 48% of them are viewed on mobile devices, according to 1 billion email opens tracked by Litmus’ Analytics. Because of that, 56% of emails are now designed for mobile, which is an increase of 155% since 2013. Here are a few reliable sources that can help you in designing responsive email marketing campaigns that offer good customer experience: Litmus Litmus tests and tracks email campaigns, so businesses can make sure that they are working with the best-performing design and strategy. Campaign Monitor Campaign Monitor aims to simplify the creation, optimization, sending and measuring email marketing campaigns. MailChimp MailChimp help people and businesses manage their subscribers, send emails, and track their data. Their service can be integrated with other software. ConvertKit ConvertKit helps you manage email lists and drip campaigns which increase reader trust. This is vital when launching a product or service. Conclusion We hope you understand how important it is to transfer the customer experience your store is building to the personal email communication with your subscribers. Engaging online users and reaching out to people on the web is becoming more difficult. Embracing the core UX principles and understanding their real purpose will show you how effective your email campaign can be when you are of real use. Finally, here is a universal email example that appeals to all audiences, demographics and target groups: (Source)
The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate. Email marketing is exactly that source which instantly provides the…
The Email Fairy Review: collection of email marketing templates. So you always know what to email your list. Save time & turn your subscribers into raving fans.
Pro tips for designing gorgeous email newsletters. How to use color, text, frames and images to create super effective email newsletters.
Looking for new email marketing ideas? Get inspired with these 25 email marketing examples.
Want to start sending a weekly newsletter, but don't know what goes into it? Read this post for a copywriter's best newsletter tips!
Finding low-cost ways to market your business can be a challenge. Check out this list for 7 FREE email marketing services and more!
Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns.
Pro tips for designing gorgeous email newsletters. How to use color, text, frames and images to create super effective email newsletters.
Want to create Animated Newsletter GIFs are to catch attention and drive sales in your email marketing? in this post we share how to do it!