Everyone is using Facebook these days. There are over 2.2 billion active daily users. China, the largest country in the world, only contains 1.4 billion people. The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is, 62% of small businesses feel like […]

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This article is by Melissa Parrish, a research director and principal analyst at Forrester Research. Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in brand messaging or logos; they want utility and they [...]

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Facebook ad marketing is like fishing in the sea. Your customers are obviously not looking to make a purchase decision, just like fish are not looking to be baited by a hook. Facebook audiences are…

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Bulletproof your Facebook ads strategy against this industry wide market correction in 2019 before you're priced out of the paid traffic game.

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On average, the clickthrough rate for Facebook ads is 0.90%, conversion rate is 9.21%, cost per click is $1.72, and cost per action is $18.68. See the details by industry

On average, the clickthrough rate for Facebook ads is 0.90%, conversion rate is 9.21%, cost per click is $1.72, and cost per action is $18.68. See the details by industry

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Many marketers consider crunching numbers a drag. It takes away time from the “front” where they can engage with customers and generate more sales. However, metrics and reporting are unavoidable. Without these mission-critical pieces of information, the marketer cannot keep track of their work or measure the success of their strategies. Marketing Automation solutions provide [...]