Discover a curated collection of timeless essentials, ideal for crafting your seasonal looks. Plus, uncover 18 outfit ideas for the season ahead!
Playsuit by Zimmerman // Jacket by River Island // Sandals by Valentino // Bag by Chloe // Sunglasses by Chloe // Ring by Astrid & Miyu // Bracelet by Monica Vinader A couple of days ago I returned from Dallas after attending the 6th annual rewardStyle conference where top fashion influencers from all over the world gather to learn about trends impacting the blogging community, hear advice from brands for best practises when working together, network with other bloggers, and so much more. I attended the conference last year as well, and wrote up my learnings including how to grow your blog, a little more about rewardStyle as a company and about the importance of influencers for brands here – so head over to that post as well for even more tips. Today I’m going to share some of the highlights from this years conference, and the tips that I think are the most interesting, and useful to you whether you’re an influencer yourself, or simply enjoy following bloggers / Influencers, or work in the digital space and would like to understand more about how influencers are impacting marketing for brands. The first presentation was by Amber Venz Box – the founder of rewardStyle. She discussed trends impacting consumers, firstly by demonstrating the huge rise in mobile consumption. In 2014, 30% of clicks to retailers came from mobile, and last year this had risen to 69%, and is still rising even more. What does this mean for Influencers and brands? Well, we need to pay attention to our mobile sites for one, and ensure they’re easy to navigate and easy to shop. We spend so much of our time on apps so it’s important for influencers to utilise options such as Instagram stories – but the mobile consumer is very impatient, you only have to look at apps like uber where we can book a car in just a couple of clicks, well the expectations are the same in retail. Our audiences don’t have the time or tolerance to go to our blogs, find an outfit, and click through – they just want the details instantly. With regards to marketing trends, it was interesting but also unsurprising to hear that 86% of brands now employ influencers as part of their marketing strategy, with 74% spending at least $25k annually on influencer marketing. Amber discussed at length the use of our content in un-authorized ways, how many times have you seen a brand use your image without your permission whether that’s on a social network, on their email send outs, or on their website or for paid media? It’s unacceptable, and it’s up to all of us influencers as a whole to let brands know that it is NOT OK to use our content without our permission. Content is our product – and it needs protecting. We pay our photographers, we pay for our equipment, our editing apps, our assistants, so if anyone wants to use the content we produce, and especially if they want to monetise it (e.g. using it as a sponsored or promoted Instagram image, or as a banner ad) then they firstly must gain our consent, but more importantly – they must pay for it. The second talk of the conference was a panel discussion made up of marketers from global brands including Express, Supergroup and Urban Outfitters. All three, when asked about successful influencer marketing strategies agreed that the ‘always on’ approach for brand partnerships worked best for them, and they choose to spend time finding bloggers who are a natural fit for the brand and work with them continuously, with even more of a focus during key moment for the brand such as a sale period, or new product launch – or even a cultural milestone such as Spring Break, Royal Ascot, Christmas for example. “Engagement is important, but more important is the revenue you will generate for a brand” The ladies on the panel discussed how they have to justify their influencer marketing strategy to their CFO / CMO directors, as any money spent on influencer marketing, is money that won’t be spent on magazine advertising, google search advertising or Facebook advertising etc, so it needs justification. Luckily, with analytical platforms such as rewardStyle, they can look at sales data for influencers that they hope to work with, to ensure that they will convert sales for their brand. For example, you’ve probably seen that myself and several other UK influencers are part of the #TopshopGirls campaign, and we were chosen based on our conversion for the brand – we are the influencers that drive the most sales to Topshop and fit the brand image – so by investing in us, we are creating even more content that has a proven track record – the brand knew that our audience already loved the brand, so by investing in the right influencers, it has lead to a hugely successful collaboration. The panel discussed that yes, reach and engagement is important, but more important is the revenue you will generate for a brand. You can have a million followers but if they’re only interested in what you’re doing / are a fan of YOU, but don’t care about what you wear, you probably won’t be making as many sales for a brand as someone with 50,000 followers who are engaged and follow because they love someone’s style. I discussed the rise of Micro Influencers at length in this blog post, and the panellists discussed that micro influencers are still very important to brands. They often have a more niche audience that help to drive new sales and present the brand to a new audience. It can be disheartening to see the same ‘OG’ bloggers working on all the campaigns, but there’s still a big opportunity for Micro Influencers with a niche audience. Coat by Reiss // Top by Reiss // Shorts by Reiss // Bag by YSL // When brands work with influencers, they look at the ‘Four R’s’ when choosing the right person; Relevance – your content needs to be relevant to the brand, and also your story must align with theirs. Reach – how big is your audience? How many people are engaging with your posts? Resonance – engagement does matter. Do your audience care?! Brands will look at the comments, are they all ‘OMG I love you please notice me’ or are they engaged comments such as ‘Thanks for your tip with this hotel, just booked a trip!’ – the latter is obviously far more valuable. Revenue – how can we justify our partnerships? Does the influencer convert sales or are they just sharing pretty pictures?! They also discussed how they analyse a partnership afterwards – firsty checking how your audience respond to a campaign. Are the comments positive? Did they buy the product? They also want to know you’re authentically talking about the brand in content you product that isn’t sponsored, to build a longer term partnership. Dress by Reiss // Bag by The Daily Edited // Watch by Michael Kors A few important guidelines for what NOT to do when working for a brand were also discussed; Be flexible and understand that timelines are there for a reason. Do not combine sponsored content, if a brand sponsors a video, they don’t want you to squeeze another partnership into the same piece of content. Content should feel unique to a brand. Don’t post the same kind of picture but with a different product in the shot. We all know those instagram accounts that will find a pretty bath tub and then post with 10 different products for various random sponsored instagrams… it’s lazy – don’t do it! Content should be original – they’re investing in your creative vision – so be creative! Make sure your content is authentic to both you and the brand. Only work with brands that you WANT to work with. If you’re ashamed to put #ad and have to hide your declaration within a hundred hashtags, you shouldn’t have accepted the partnership. Brands only want to work with people who want to work with the brand. The final panel was mega-influencer, Aimee Song of Song of Style, in conversation with Amber Venz Box. The two women discussed how much the industry had changed in 5 years, joking about how now brands are so much more excited to work with influencers, and instead of giving out free product in the hope that bloggers would promote them for free, they now know they have to develop a relationship with influencers and invest in their content. Interestingly, Aimee said the best thing she had done in the last year, was hiring people. She used to do everything herself but struggled with the workload, although wanted to stay true to her audience and for all her content to come from her. It’s a struggle I can certainly relate to! She spoke about getting bogged down with finance, photo editing, data analysis, and had less time to work on creative projects and realised she couldn’t do it all herself – this is no longer just fun hobby after all (although it’s a compliment when people see it as a fun hobby turned job – it means we must make it look seamless!) it’s a business, so we must treat it that way and invest in people. Aimee discussed motivating her team and finding good people; she highlighted the importance of hiring passionate people with no ego, who were eager to learn from the team. She made a great point about hiring someone smarter than you – the theory of the russian doll – where if you hire someone less capable than you, and then they hire someone less capable than them, you get a team of trolls. But if you hire someone better than you, you end up with a team of giants. Her final tip was regarding Instagram; she joked about how it’s important to make your images stand out – the world doesn’t need another avocado on toast shot after all! I hope you found this post useful darling and keep a look out for my Dallas vlog going live tonight! xoxo
Tiffany Jais fashion and lifestyle blogger of Flaunt and Center | NYC fashion blogger | Layered neutrals | Streetstyle blog
Unlock the secrets of Old Money Style: Elevate your look on a budget and learn the art of curated fashion without breaking the bank.
Discover a curated collection of timeless essentials, ideal for crafting your seasonal looks. Plus, uncover 18 outfit ideas for the season ahead!
Comment bien les choisir ? Les marques chouchou; Conseils & idées de tenues actuelles et stylées pour porter tes escarpins à 40 ans !
As the days grow longer and the flowers begin to bloom, it's time to refresh our wardrobes and makeup routines for the spring season. Spring is all about embracing freshness, vibrancy, and a sense of renewal. From pastel hues to floral prints, here's how to create the perfect spring look with fashion and Nikol Beauty.
The most common question I get all the time is: How did I start blogging and why? Seven years ago, around this time, I started this blog during one of the most desperate and depressing moments of my life. I felt lost and I was just looking for something new to do in my life to pick up the pieces of myself again. Growing up, my mom who is a single parent, owned a made-to-order clothing shop, so I've always had a love for fashion. Buying inexpensive but cute clothes became my therapy so my mom encouraged me to start a blog and show how to wear certain pieces and what to wear. Back then, blogging was fairly new and nobody really knew what a fashion blogger does or even what blogging means. Most bloggers were blogging about making money online and not really about fashion, food, lifestyle or travel. If you want to read my full story, click here. When I first started this blog, I must admit that I really wasn't clear as to my goal and purpose with it. I really couldn't even look at the archive of this blog from 7 years ago because I cringe each time I see the photos and think to myself, "What was I thinking?" It was horrible. HAHA! At first, I thought I wanna blog about asian fashion but didn't quite like the idea in the long run. What's asian fashion anyways? *Rolls eyes*
French-style is world-renowned for its unique flair. A certain je ne c’est quoi as the french like to say — with love, with food, with lifestyle, and no doubt with fabulous french style.
Here's my top recommended list of best lifestyle blogs to follow in 2021. Monthly traffic statistics included. Check it out!
What To Wear in Spring 2024 Over 50
LTK Spring Sale 2024 Details - Everything You Need to Know About the 2024 | Favorite your spring must-haves now sale starts on March 8th
Are you a fashion blogger struggling to come up with fresh content ideas? In this post, I will provide you with an epic list of 165 blog post ideas specifically for a fashion blog. These
Explore April's 2024 outfit planner to uncover curated styles and weekly updates. Navigate Spring fashion trends and explore versatile wardrobe options.
2024 Spring Lavender Wardrobe Additions Over 50
If you're a blogger or a writer of any kind, you've probably come across the dreaded writer's block once or twice or dozens of times. Ever since I launched my blog earlier this February, there have been a few times when I had to look for inspiration on what to write about because my brain
French-style is world-renowned for its unique flair. A certain je ne c’est quoi as the french like to say — with love, with food, with lifestyle, and no doubt with fabulous french style.
What To Wear in Spring 2024 Over 50
Occasionally, as lifestyle bloggers, we are asked to model (if you will) a bold print dress from an online store, a new pair of boots, a pair of must-have leggings or a trendy graphic tshirt. Once the excitement from someone sending you clothes wears off, the panic of, "WHOAmygod I'm not a fashion blogger I am making this so awkward I don't know what to do with my hands" sets in. As it says on my Pinterest profile, I love clothes. Like, more than a friend. And I want people to send me all the clothes and shoes and clothes and shoes and clothes and purses and shoes and clothes. So I want to make sure that I do a good job of showing off the items they so graciously send. Because, new clothes are the bomb. I think the most important thing is to have a game plan before you go in. I'm not just talking about having an ideal location either. Location is great, but once you get there and still have no idea what to do with your hands, you're screwed, and you'll make it awkward. I promise you will. Create a Pinterest board filled with poses/imagery you love. My board is called Photog and it houses different poses, styled shoots and locations I would like to recreate. Here are several poses/styled images that would be good to use as inspiration next time you're showing off a clothing item. Images ::: via // via // via // via // via // via // via // via // via // via // via I personally feel like a good motto to have is, "Throw a macbook in the picture." -- or -- "Throw a camera in the picture." Simple as that... I know I am a sucker for pictures of people taking pictures! Here are some good examples... Images ::: via // via // via // via // via Besides, advertisers are looking to see their product featured, not your face! So don't throw out those pictures you think you look goofy in. They can still be used! Also, think about intentionally not including your face in photos. Different angles can make for really great pictures. So don't worry about smiling big and pretty! See.... Images ::: via // via // via // via Explain what you are trying to do, to your photographer (aka your boyfriend/husband). Dudes don't get that we don't want our whole body. You hand a guy a camera, the first thing he is going to do is start walking backwards so he can capture all of you and everything else in the background. This is bad news bears for fashion photography. Show him pictures. SHOW HIM, not just explain to him, what pose you are trying to do. Let him know if you aren't going to be looking at the camera, or that you don't need your face in the photo. Explain to him, using pictures as examples, that you are trying to get a picture of JUST THE SHOES or JUST THESE BRACELETS. Show him pictures, it will help! Here are good pictures to show a boy when you are trying to photograph something specific. Images ::: via // via // via // via // via So those are my tips and poses I love to use for inspiration! Do you have any suggestions to add to the mix that other lifestyle bloggers can use to feel more comfortable in front of the camera?
Dive deep into the world of Quiet Money Style – where less speaks more. From core principles to iconic brands, discover the elegance of understated luxury. Elevate your wardrobe today.
Alright, so I’m not a fashionista of any kind. I do, however, used to post quite a lot of fashion-related posts back when I started my blog. Even though I work with thousands of fashion bloggers through my Blog Design Services. Fashion blogging itself was and still is my biggest challenge. I absolutely love scrolling […]
Die Serie StayAtHome mit BeFifty wurde so gut von Euch angenommen, dass ich Euch versprochen habe, sie fortzusetzen. Und so wurde aus StayAtHome BeFiftys Best. Meine Liste für alle, die ein bisschen Inspiration und Ablenkung brauchen. Ganz persönliche Empfehlungen aus meinem Alltag. Enjoy! Son
Create a sleek, chic minimalist aesthetics and get inspiration from the 10 most stylish minimalist fashion bloggers.
So.Many.Followers.
2024 Classic Spring Capsule Wardrobe for Women Over 40
Erfahre im Fair Fashion Guide wie du grüne Mode erkennst, welche Label es gibt und was Fair Fashion kostet. Inkl. Dokutipps!
Your fall outfit inspiration is here.
2024 Must-Have Wardrobe Essentials
What To Wear in Spring 2024 Over 50
2024 Retiree Spring Capsule Wardrobe
Bonjour and welcome to Paris, one of my favourite homes away from home. After several years of visiting Paris for Fashion Week you would think that by now that I’d almost be part French .. no? But alas mes amours.. ce n’est pas ainsi …(sigh) it is not so. The most Frenchy So Chic that...
Game changing tips to finally uncover what you really love.
Spring 2024 Orange Wardrobe Additions
Here is the ultimate guide to keyword research for bloggers where I break down every single thing you need to do to rank on the 1st page of google
If you're a fashion blogger, you may get stuck on what to post about sometimes. Here are 50 blog post ideas for fashion bloggers!
Want to dress like a french woman? Here are 7 tips on what to add to your wardrobe in order to embody chic french woman style
Chris's white swimsuit (less than $20) // "wifey for lifey" swimsuit // Pegasus float Good morning everyone!! I'm back today with another travel guide from our honeymoon, this time to SANTORINI, Greece! When you picture Greece in your mind, you probably are imagining Santorini (with or without knowing it). White little houses all stacked on a hill,
2024 Classic Spring Capsule Wardrobe for Women Over 40
Are you trying to get a blog post to go viral? Here are 100 lifestyle blog post ideas that will go viral in 2020 for bloggers who are stuck.
The best blogs for women for inspiration. Do you love reading blogs written by and inspired by women? These lifestyle blogs are a must read.
