Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular.
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2023 is going to be a fabulous year for new historical fiction - an incredibly large number of books are coming out in the genre about widely varied topics and plac…
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