There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how impactful influencer marketing is today: * 70% of teens trust influencers more than traditional celebrities. * 86% of women use social media for purchasing advice. * The influencer marketing industry surpassed print and is expected to hit $13.8bn in 2022. There’s no doubt influencer marketing is here to stay

Influencer marketing or influencer relations are not yet mainstream roles in their own right, so there is inevitably a land grab within organizations ...

Stacy DeBroff, ceo and founder of Influence Central, offers insights on influencer marketing and coronavirus.

Having worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands,…

AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.

by Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl The influencer endorsement market more than doubled from 2019 to 2021, growing from

Influencer Marketing is a frenzy newborn eldorado that can be highly complicated to understand for brands and marketing agencies. As the efficiency of this branding or acquisition technique is no l…

As the newest to come onto the scene of influencer marketing there is much for us still to learn about their power and the best practices for working alongside them. In today’s post we’ll dive into the many factors affecting their growth and see what we can draw about the future from them. 1: Authenticity continues to grow in importance Authenticity remains the name of the game for all influencers and has, perhaps, become even more important as time has progressed. Believe it or not, the olde

Self-documenting and self-branding are becoming basic to all forms of work

Want to build long-lasting influencer relationships for successful marketing campaigns? This post from Niraj Ranjan Rout shows you how not to approach them.

YouTube and Instagram influencers make hundreds or millions of dollars touting everything from Fyre Festival to fashion week to makeup. Here's how.

Find and work with China's top influencers with PARKLU, an influencer marketing platform to make KOL engagement easy. Start a campaign now for FREE.

Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to brands active in the US. […]

From Logan Paul losing sponsors on YouTube to Snap suing Luka Sabbat, 2018 saw its fair share of influencer flops.

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Looking to better understand or leverage influencer marketing? You'll find a guide here to the dozens of blog posts we have written on the subject.

The photo-sharing app Instagram will prompt users to disclose if they've been incentivised to promote a product or service

While the employee advocacy marketing tactic has existed for a few years, it is increasingly moving into TikTok

Are you hearing the terms 'influencer marketing' and 'influencer relations' used interchangably with no understanding on the difference? Read on for clarrification

From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build and engage with key audiences, knowing what data to utilise when assessing influencers and results is an important element of success. Data is data in any language As influencer marketing continues to evolve, brands are beginning to mature their approach to engaging with influencers. But influencer marketing is not n

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors.

Hollywood Branded shares 4 reasons to choose an influencer agency versus influencer platform to build your brand's social influencer marketing campaign.

Fifty-seven percent of marketers plan to increase their influencer budgets in 2020, according to a new study by Linqia.

Hollywood Branded takes a look into how you can detect and combat influencer fraud, with valuable insights from HypeAuditor's Yaro Pat.

The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the ability to seamlessly purchase the featured products for themselves. Fueled largely by the growth of e-commerce and influencer activity throughout the pandemic, companies across the board are turning to live stream shopping as a way to promote new product launches and some of the year’s bigg

Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.

An interview to Lisa Starchak, model, blogger and social influencert that talks with us about how she started as career as Creator.

In the middle of a pandemic, Instagram stars are struggling to stay relevant while the pillars of their industry are being turned upside-down.

Models have increasingly been asked to shoot their own photographs during the pandemic.

Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone. The […]

It is important for public relations consultants to recognize the unwavering power of social media influencers while building integrated public relations campaigns.

Explore influencer costs on Instagram, TikTok, YouTube, and Twitter. Discover competitive pricing and rates for influencers on each channel

Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead.

For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.

Though academics may wring our hands about influencer culture, social media promotion is now a necessary evil

Google’s Official Digital Marketing Publication. These four points outline the value of influencer marketing and long form content.

Whilst the Kardashians and mega-influencers attract much of the earnings spotlight, the industry now encompasses a vast array of tools and revenue opportunities available to those who have mastered content production and audience accumulation.

Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products.

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends.

How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type? Find out!

As influencers strive for ever-higher engagement numbers, the battle between fake followers and fake-follower-detection tools is turning into an arms race.

Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.

Looking to better understand or leverage influencer marketing? You'll find a guide here to the dozens of blog posts we have written on the subject.