Bij deze strategie, gaat de onderneming inspelen op grijze segmenten van de markt die nog niet beroerd zijn door de concurrentie. Zolang er geen concurrentie komt kan de onderneming hier snel groeien.
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This article is by Melissa Parrish, a research director and principal analyst at Forrester Research. Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in brand messaging or logos; they want utility and they [...]
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