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Pitch winning advertising campaign ideas to increase subscriptions to the FT.What sets The Financial Times apart from other broadsheets is it's unique analysis of world events. The final chosen advertising concepts capitalise on this point of difference…
Creative Advertising Campaign
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For UN Women, MullenLowe New York and Mediahub have released a set of "Censored" outdoor ads. Each depicts a pixelated image with header copy that reads, "This is a photo of female genital mutilation," "This is a photo of a man beating his wife," and "This is a photo of a man raping his wife."
Every child and his parents and grandparents know the brand Caran d'Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.
Cosmos : revue des sciences et de leurs applications -- 1889-03-09 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1888-05-12 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1889-03-16 -- fascicules
L'Illustration : journal universel -- 1887-05-21 -- fascicules
L'Illustration : journal universel -- 1874-06-26 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1888-01-28 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1888-04-14 -- fascicules
L'Illustration : journal universel -- 1874-08-15 -- fascicules
L'Illustration : journal universel -- 1875-04-17 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1889-02-02 -- fascicules
L'Illustration : journal universel -- 1874-06-26 -- fascicules
Cosmos : revue des sciences et de leurs applications -- 1888-07-21 -- fascicules
L'Illustration : journal universel -- 1855-05-19 -- fascicules
L'Illustration : journal universel -- 1874-06-26 -- fascicules
