Brand Identity Design for Orthodontist & Cosmetic Dentist - Dr. PeyoIn this article, we will cover:1. What is a brand? 2. What is branding? 3. What is an identity? 4. What is a logo? 5. What does a brand identity design agency do? 6. Benefits of hiring a brand identity design agency As a branding & design agency, the most common question we get asked is, "how much do you charge for a logo design?". A lot of entrepreneurs who come to us asking this question, often are misguided thinking that thei
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Writing is hard, and writing without repeating yourself is very, very hard—but as you may have already noticed, one of the most repeated words in English is the intensifying modifier "very." That's why the website...
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Who doesn’t love vanilla extract? If you’ve ever done any baking, you know it finds its way into nearly every recipe. Even if it’s just a little, a bit of vanilla can add that extra something to make a dessert special. Even chocolate can be enhanced by a few drops of the stuff! It’s no surprise, …
Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…
Your brand is the way you want the world to know you. It should allow people to quickly understand key aspects of who you are.
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Setting up a Pinterest account for your blog or online business can seem overwhelming at first. There’s so much that goes into setting up a Pinterest business account -- trust me, I get it! But, the most common question I get from new bloggers is, “What Pinterest boards should I have?”
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What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. Three decades of experience doing consumer research and observation for corporate clients led the authors—all with Bain & Company—to identify 30 “elements of value.” Their model traces its conceptual roots to Abraham Maslow’s “hierarchy of needs” and extends his insights by focusing on people as consumers: describing their behavior around products and services. They arrange the elements in a pyramid according to four kinds of needs, with “functional” at the bottom, followed by “emotional,” “life changing,” and then “social impact” at the peak. The authors provide real-world examples to demonstrate how companies have used the elements to grow revenue, refine product design to better meet customers’ needs, identify where customers perceive strengths and weaknesses, and cross-sell services.
Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do. I’m a big fan of the work of Dan Harmon, writer …
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You probably remember Maslow’s hierarchy of needs from school — that model demonstrating our most basic needs (food, security, warmth, rest) at the bottom of the pyramid. The higher up the pyramid…
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I love great infographics, especially when they illustrate a topic I care about. Seeing complex ideas presented in an appetizing, easily consumed format is so satisfying. Here’s one I found w…