Innovative and sustainable solutions, Founded in 1982. Manufacturing in Korea, China and Vietnam, 3,000 employees, 200 million products per year

Innovative and sustainable solutions, Founded in 1982. Manufacturing in Korea, China and Vietnam, 3,000 employees, 200 million products per year

“The name Zion is a gender-neutral name of Hebrew origin,” Graz-based designer Lukas Diemling tells us, contextualising his identity and labelling system for Zion Wine. It “describes an imaginary place considered to be perfect or ideal,” conjuring scenes that lay the groundwork for the tactile, serene brand. “It can also be translated as a monument, compass needle, or a fixed point,” he continues, manifesting this interpretation through the abstract use of direct and circular forms on the label’s design – constructing the brand’s name through ‘perfect’ forms as a result.