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The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns...
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Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in that you’re often writing in a sea of competition while needing to satisfy a strict compliance team. There are, however, plenty of differentiating strategies that paid search experts should consider when writing copy for an Edu account.
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PPC advertising is using Google AdWords and Facebook adverts to promote your products. Read the comparison of these two tools and how to use them.
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