You have your Signature Program and now you’re ready to SELL it! But you may be wondering how much to charge. If you’re looking for pricing strategies for your signature coaching program you’ve come to the right place!

If you’re struggling over how to choose a price for your coaching programs and packages, then you’re not alone! Many coaches—especially new coaches—have a tough time knowing how much to charge for their services. In this article (and podcast episode) I’m going to give you some concrete tips to help you charge the right price […]

There are several other factors that need to be taken into consideration when determining pricing strategies for Business and Life Coaches.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Have you ever thought about making the jump and becoming a professional life coach? Despite the global mess that is 2020, life coaching has proven to be an increasingly popular, practical, and sustainable profession. Globally, there are more than 71000 coach practitioners, with a large majority being based in North America and Western Europe.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

How do you price your packages and have good cash flow? It is very important to know how much money you need to earn and charge accordingly.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Learning how to price your coaching services is important to establish your value, create a sustainable business, & attract the right clients.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Coaching Package Pricing Guide Template - Set of 22 Pages in Canva Format; US letter and A4 sizes Calling all coaches: What do you do when a potential client inquires about your coaching program? How confident are you when introducing your premium offer? How well do you explain or justify your prices with the incredible value you provide? If you think this is an area you could improve on, then our proprietary Coaching Package Pricing Guide System and Template is for you! Think of it as a handy brochure that you could use to: Make a great first impression on potential clients
 Share your story and connect with your potential client
 Highlight your coaching program’s value and investment details
 Showcase your credentials, client results, and social proof
 Stand out as a premium coach in your industry SAVE $ with the BUNDLE! Grab our proprietary 3-template system, CLIENT EXPERIENCE TEMPLATES™ FOR COACHES here: https://crmrkt.com/Wlxrm0 Save time and energy: Strategically designed by a coach for coaches Includes our proprietary Coaching Package System Quick and easy to edit using Canva, a FREE online tool Comes with a FREE video tutorial and design guide You can reuse for multiple clients FREE lifetime updates Includes 22 mix and match pages: 3 Cover Pages 1 Welcome Message 1 My Story / Why Me? 3 Your Signature Coaching Progam 1 This Is For You / Not For You 1 Other Coaching Packages 2 Client Testimonials 2 How It Works / Process 1 Timeline 1 FAQs 1 Case Study 2 Quote 3 Strong Call-to-Action Comes in both US letter and A4 sizes What you'll get as soon as you purchase: 1 PDF file with 2 links to the Canva template (one for US letter; one for A4) FREE Guide to Designing with Canva FREE Video Tutorial What to do after: Create your own FREE Canva.com account (if you haven't yet) Click on the link in the PDF you purchased Customize the template using your photos, text, colors, etc. Download or export the final file Feel free to revise and reuse over and over again You might also like: Client Experience Templates™ for Coaches Bundle: https://crmrkt.com/Wlxrm0 Coaching Client Welcome Packet Template: https://crmrkt.com/8xEWMr Coaching Client Goodbye Packet Template: https://crmrkt.com/8xA2WM Lead Magnets for Coaches: https://crmrkt.com/EDEVMd Instagram for Thought Leaders: https://crmrkt.com/z0d3xd IMPORTANT: Stock photos and copywriting / copy are not included. The reselling, sharing, transferring, or sub-licensing of any of our customizable templates (even if modified) is strictly prohibited. You may not sell our templates as templates. The sale of this product is not affiliated with Canva in any official way. Due to the digital nature of this product, we cannot accept refunds or returns. If you have questions, feel free to contact us and we'd be happy to help you. WANT FREE RESOURCES? Free checklists Free workbooks Free brand board templates Get access to our VIP Resource Library here: https://www.productiveandfree.com/signup Over 100 in-depth blog posts and tutorials: https://www.productiveandfree.com/articles Templates, Designs, and Related Communication are Copyrighted © Productive and Free | All Rights Reserved

An A-Z of pricing tips for social media managers. Learn how to much to charge as a social media manager, what your rates should be, how to price your services, charge your worth, generate consistent income and make a profit as a social media manager. How to increase your confidence and self belief.

If you’re wondering how to create a high ticket coaching package and how to get coaching clients then this blog & video are for you! Coaching coaches is my thannng and I’m giving you my BEST secrets on how to create coaching packages that sell.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Want to know if you should post your prices on your website? Will that turn coaching clients off, or is it the right thing to do? Easy answers here!

In this episode, I share with you my top 5 strategies for selling out your private coaching. If you’re a coach with the heart to serve but your offers are getting met with crickets, keep listening. But, wait… are you ready to scale your business and make massive bank? Then you’re going to want to…

... Read More

If you’re wondering how to create a high ticket coaching package and how to get coaching clients then this blog & video are for you! Coaching coaches is my thannng and I’m giving you my BEST secrets on how to create coaching packages that sell.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

How do you create a high-end coaching package? Here's THE guide you need to sell your coaching successfully.

If you have been struggling with how to price your health coach packages, this article will help you decide how much to charge your services.

When you provide high end coaching packages, you’re serving your clients on a much deeper level. That’s because high-end coaching is so much more than adding a few zeros at the end of your usual pricing. By charging more, you allow yourself the space to go as deep as you need to with your client and provide true breakthrough moments.

Discover the best way to price your coaching services. Packages your products and offers in a way that draws clients to you as you fulfill their needs.

You already have an experience in your work. This can be a good foundation for launching your coaching program. With some effort, it can be an extra income stream for you. You will get the whole system on what to start with and the information you need

It can be a really tricky question: Should you or shouldn't you show your coaching program prices on your website? Will it attract potential clients even more or will it turn them off and see you miss out on winning dream clients? In this post, I'm sharing 8 things to consider when mulling over this

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Discover how to create coaching packages so that you can turn your expertise into coaching services that people are excited to buy.

"Girl, you've gotta raise your rates! Double your prices! Charge what you're worth!!” You've heard it, I've heard it, many of us have probably said it. But I’ve over my years in the online business world, I’ve started to realize just how toxic the "Charge What You're Worth" culture re

In reality, your dream clients aren't looking for someone to sell them an e-book or an online course. They're looking for guidance and support - a COACH - to help them get results. And here's the best part: you only need ONE package to build a 6-figure coaching business. Today on the blog, I'm sharing how to price your services and sell high-end, premium coaching packages. #coachingpackages #onlinecoach

Want to know how much you can charge as a health coach? Click through to find out the best way to price your services as a health coach - it may not be what you think!

Today, I am going to share my do's and don'ts of pricing. This is really going to help you out, once you have developed your pricing, to help you really feel empowered about that pricing and to be able to speak about your pricing with ease.

If you’re a health coach, and you’re putting together your signature package and program, sooner or later you’re going to have to make a decision about how much to charge for your program. And if that stresses you out…you’re not alone. And don’t worry, because in this article I’m going to give you a 4-step […]

Struggling to price your coaching services so that you aren’t overcharging or undercharging for your coaching packages? It’s a fine line: Charging too much which means no sales. And charging too little? Means you’re overworked and overwhelmed. That’s why today, I’m going to help you figure out your perfect coaching program price. Click the video to watch... First, let’s talk about the pricing strategies you can use to price your coaching services You’ve got a few options: Pricing Option #1: Hourly (so you do your work, get paid, and you’re done) You can charge an hourly rate, where your client pays you by the hour. While this is nice because you get paid for the time that you put in, I don’t recommend this option. The reason I don’t recommend hourly pricing is because it trains your clients to believe that the value of your coaching lies in the time that you put in with them. The truth is though, that’s not where the real value of working with you lies. As a coach, the real value that you provide is in the result that you’re able to help your clients get. And that is infinitely more valuable than the hours that you put in to help them get that result. So if hourly pricing isn’t the way to go, what are your other pricing strategy options? Pricing Option #2: Retainer (so you get paid a set amount every month) You could charge a retainer rate, where your client pays you a set amount each month. Of course, you would agree beforehand what support that entitles them to every month. Often that means a certain number or calls, or even unlimited calls, or some type of specific support. I also don’t recommend retainer pricing because I am a fan of boundaries and of having a life outside of my business (no matter how much I love it). Am I right in guessing that you and I are alike in that way? If so, then you’ll probably also want to set boundaries with your clients - no matter how much you love them - to preserve your own sanity. So if hourly and retainer pricing are out, what does that leave you with? Pricing Option #3: Package The final option is to price based on a set package or program. For example, a 3-month program with 12 calls. As you can probably guess, I am a big fan this pricing strategy also because it allows you position your coaching and pricing based on the result that you’ll help your client get through your coaching package. That completely shifts the conversation from what “you’re worth” or the value of your time. Instead, it becomes about something way more powerful: Your client, the result you’re going to help them get, and the value of that result to them. Not only is this a way more powerful conversation, but it’s also truly a win-win for both you and your client. So, now that you know HOW to price your coaching program, let’s talk about WHAT price to set for your coaching rates! Again, you have a few options, so let’s talk through them. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Pricing Strategy #1: Penetration Pricing (to help you get paying clients asap) The first pricing strategy that’s available to you is called Penetration Pricing. And it’s called that because the idea is to “penetrate” the market by offering the lowest coaching fee that you’re comfortable working for. For most new coaches in most industries, this price usually comes to around $1,500 for a 3-month package. How does that price point feel? Let me know in the comments below! Does it feel too high? Too low? Either way, listen: If that price feels high, you can absolutely charge a lower price. If that feels low, remember that you can always change your pricing. Penetration pricing is simply about getting your first few clients as quickly as possible so that you can get some revenue in the door, start building your brand recognition, and get some testimonials. Then you’ll be ready to move on to the next pricing strategy... Pricing Strategy #2: Necessity (to help you quit your job asap) Once you’ve gotten your first few clients, you can start using the next strategy, which is Necessity pricing. This is a term I created, so you won’t find it if you Google it, but it’s basically the price that you need to charge to replace your income with your business revenue. In other words: What price do you need to charge to make 3 months’ income from your job with 10 clients. If $1,500 or less is that price, then you’re already set! If it needs to be higher, no worries. You know why? Now that you have clients, testimonials, and revenue under your belt, it’s the perfect time to raise your price. That’s not the end of it though. This last strategy is the final step to making sure that you are truly getting paid what you’re worth for the work that you’re doing. Pricing Strategy #3: You Choose (so you can create the income and life you want) At this point, you’ve worked with more clients, your brand is established, you’ve got testimonials showing what a great coach you are, and you’re consistently getting sales inquiries. In short: Now you’re at a place where YOU get to choose. You’ve earned it. And by the way, if you’re thinking that it’s going to take you a long time to get here, I’ve got great news for you. It really doesn’t have to. For many of my students, they reach this point within a few months, or after their first 10 or so clients. And what happens once you get to this point? If you feel that the value your clients are getting exceeds the price you’re currently charging for your coaching packages, you can raise your price. Or, if you feel your price is low compared to your competitors’, guess what? You can set a price that feels more fair to you based on the industry that you’re in, and that’s more in line with what other coaches in your industry are charging Or, you’ve got one other option… You can decide to price at a premium. This means you set a premium price, that’s often higher than the industry standard or at least on the higher end. (Be careful though, because you have to be able to back this up.) The beauty of having your own business is that you get to decide. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. How to create the RIGHT type of high-end coaching package for the highest rates Now you know how to price your coaching services. But what should your coaching services look like for the best rates? Here’s the thing: Your coaching pricing builds on the transformation you help your clients get. The more attractive your coaching results are, the higher you can price your services. For example, a coach who helps women in their 40s shave off 10 lbs with a specific methodology that doesn’t eat up all their time offers a very specific result. Potential clients have a much easier time imagining that THEY can get that result than if a health coach offers generic coaching for everyone. The next part of your high-end coaching offer is to target the right buyers. It’s simple: If your clients have the willingness to pay, you can price your coaching higher. That’s why you shouldn’t sell coaching to people who only have a need. Instead, focus on clients who have the need and the want. For example: A college student might need career coaching, but he or she is unlikely to have the funds. A manager at a company is more likely to have both a need and a willingness to pay a higher rate for your services. (Want to learn more? In this post, I show you step-by-step how to create a coaching package that sells.) Should you list your rates on your website? Something a lot of my students ask me is: “Luisa, should I list my coaching rates on my website?” https://www.youtube.com/watch?v=UQZfOKQF3v8&t= Look: The answer is that it depends. There are pros and cons to both alternatives. The biggest pro of using prices on your website is this: You’re going to pre-qualify your potential clients. So when they reach out to you, people have already seen your rates and are prepared for that investment. But if you’re a new coach, the pros of not using rates on your website can be bigger. Why listing your coaching pricing might not be the best strategy Let me explain: I have a lot of clients who are health coaches, relationship coaches, and career coaches. While the top people in those industries can charge 5-6-figures, the majority can’t. And those lower prices set an anchor for people who are looking for a coach. And so, if you have your rates on your website, people will easily filter themselves out of being a client. That’s because they make that decision purely based on your rates. If instead, you don’t use rates on your website and people reach out to you because they love what you share and want your help, you get to have a conversation with them to help them understand the value. How to get the right people on your sales calls There are cons to this strategy. More people will reach out to you who aren’t prepared to pay your rate. Initially, you might have to have a few more sales calls to get the right people on the phone. That’s why I recommend a strategy that balances both of these aspects, especially if you’re new to coaching. Add a note on your services page that says, “This is a significant investment.” That way, people understand that you’re not selling coaching for $100, but you also get to have that conversation about value. And once you’ve worked with clients and become more established, you can put your rates on your website to narrow down your sales calls. Now that you know your options for pricing your coaching program and setting your coaching rates, you are in control. How do you choose which coaching pricing strategy to use right now? Start with the one that feels best and test it. Remember, how you price your coaching services is not set in stone. You get to decide which one to start with and when you want to change it. But pricing your services is just step #1 of building a sustainable and profitable coaching business. I've helped thousands of people start their own coaching businesses. And I share the exact steps that will help you build a thriving coaching business. Get the blueprint here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business.

Do you know how much money you actually need to make? How to price and package your coaching services will show you how to do it!

Want to learn how to price coaching packages? Read the article and discover the most popular pricing models for coaches and make sure you’re profitable.

"Girl, you've gotta raise your rates! Double your prices! Charge what you're worth!!” You've heard it, I've heard it, many of us have probably said it. But I’ve over my years in the online business world, I’ve started to realize just how toxic the "Charge What You're Worth" culture re

Instagram marketing shouldn’t have to take up so much of your time. If you want to speed up content creation, continue reading for 31 no-fluff Instagram content ideas to help you maximize this social media platform as a coach.

Not sure how much to charge for coaching sessions? Check out this post to find out what to take into consideration when approaching pricing.

Learn how to find the right price for you, your clients, and your bank account. If you're a new coach or service provider, this is for you!

"Girl, you've gotta raise your rates! Double your prices! Charge what you're worth!!” You've heard it, I've heard it, many of us have probably said it. But I’ve over my years in the online business world, I’ve started to realize just how toxic the "Charge What You're Worth" culture re

Wondering how to price life coaching services to stop attracting bargain hunters? I'm sharing the perfect pricing strategy for online coaches!

Charge what you’re worth. I hear this simple little saying everywhere. But let’s unpack it a little bit… Really, what you charge has nothing to do with your worth. Your worth is separate from any pricing conversation and should never be impacted by money. Sure, I get what the phrase is trying to say. Make…

When you provide high end coaching packages, you’re serving your clients on a much deeper level. That’s because high-end coaching is so much more than adding a few zeros at the end of your usual pricing. By charging more, you allow yourself the space to go as deep as you need to with your client and provide true breakthrough moments.