This is another installment of my training series (Nick Waken Paschal) about waterfall bids, getting the most for your money by cutting out middle men.
Pinterest cofounder and CEO Ben Silbermann was always extremely transparent with potential hires about the challenges of working at a startup.
Ad Age video series Explain It Like I'm Eight tackles the subject of digital ad fraud.
This video created by Adometry is about Programmatic Advertising Primer
Ad Ops Insider is the leading ad operations blog and explains the technical side of how online advertising works.
A technical diagram of how header bidding implementations work, the platforms involved, and the pros & cons from the publisher & advertiser perspective.
A subgroup within the IAB's Programmatic Council created a programmatic fee calculator as part of its "Deconstructing the Anatomy of a Programmatic CPM" effort.
We run down the markets in Europe and see where each is with programmatic advertising.
Learn what programmatic advertising is and how you can use it to reach your branding, lead acquisition, and marketing goals.
It was my first day of class as a first-time Skype instructor, so I got right to it: "How many of you pay for content?" I asked a dozen or so University of Iowa journalism students as the fall semester got under way at my alma mater. Two, maybe three, gently [...]
Speaker:Roland Siebelink, sr. director of quality, productivity and best practice, RocketFuel What is programmatic ad buying?“Programmatic” ad buying typical...
Automated, or programmatic, buying is growing because it makes ad transactions more efficient and more effective. As long as the right data is applied.
The enormity of the internet poses luxury brands - many of whom rely on limiting their brands to controlled environments as the bedrock of their aspirational status – with a marketing quandary. While no other media is as ubiquitous, and commonly used by their target market, then again none is harder to control. The Drum explores how brands in this sector are wrestling with the issue.
What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.
The latest trend happening in the programmatic space has different marketers, agencies and DSP competing side-by-side, in real time, for the same impressions.
With programmatic spending expected to top $22 billion this year, the industry needs more talent than ever to continue its growth. While the “start-up culture” is an appealing draw, ad tech companies are far from the only tech vertical on the prowl for new hires. So who are the people of programmatic? They're young executives in legacy industries who want to build something, those who want the transparency and collaborative environment of a start up, and seasoned executive "unicorns" who have experience across the buy, sell and tech verticals. Sponsored by The Trade Desk.
Nick Paschal takes you through the basics of programmatic RTB advertising and shows you how a bid request flow works from the publisher to the advertiser.
Ad Age video series Explain It Like I'm Eight tackles the subject of programmatic buying.
Traditional media buying can be really cumbersome. One-to-one negotiations for every single ad space, and way too many wasted impressions. Learn how programm...
We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
