Tennis star Maria Sharapova‘s first entrepreneurial venture – a new gummy and sour candy line dubbed Sugarpova officially launched this week. “Considering the importance of branding in this type of venture, Maria enlisted the help of Red Antler (in partnership with Dentsu) to create the look and feel of the brand – one that is […]
Packaging and branding for Maria Sharapova's line of sweets.
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Maria Sharapova was already the world's highest paid female athlete, with Forbes estimating that she made $27.1 million during the last year. Get ready to up those numbers. After investing $500,000 in a line of candies, which she decided to call Sugarpova, it looks like the career grand slam champion is a winner again. Buoyed…
Photos for: Maria Sharapova is smashing while attending the Sugarpova Accessory Collection Launch at Henri Bendel on Tuesday (August 20) in New York City. The 26-year-old…
Maria Sharapova ™ alwaraky Sugarpova
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