User Vision: Leading UX & service design agency. Expert in user research, UX strategy, accessibility & experience evaluation. Shaping the best customer experience.
- by Zach Hastings
Back in the 90s, if McDonald’s had kept its signature product Big Mac when expanding to the Indian market, a country where almost half of the people are vegetarian and the cow is considered a sacred…
Discover time-tested and emerging best practices like user personas, empathy maps and more to ensure you’re designing a product people really want.
User research helps to better understand end users’ needs and expectations, as well as typical working processes and routines. Now, an easy to use card deck with the 14 most commonly practiced user…
In Austin last week I taught a workshop around practical, low-fi, low-overhead strategic design and research techniques used to understand service as an ecosystem and the fluid relationship between…
UI/UX, Graphic Design, Adobe Illustrator
A detailed definition and intro to UX research, the practice of researching users to make better product and business decisions.
Web magazine about user experience matters, providing insights and inspiration for the user experience community
Learn how UX designers do user research and what to expect when collaborating with UX researchers—with tools and templates to simplify your next project.
At the Co-op, we use both qualitative and quantitative approaches to make decisions about products. This post is about doing qualitative research with a small-ish numbers of users - and why that’s useful. As a rule of thumb, qualitative and quantitative approaches are useful for different things: If you want to understand the scale of…
There are two ways to structure a UX research study when we're testing two (or more) designs: we can have each design tested by different people, or we can reuse the same users for all conditions. Each approach has some advantages and problems.
Dori is a senior design professional with a balance of Interaction Design skills and visual sensibilities.
Persona - User research designed by Pedro Sanoja. Connect with them on Dribbble; the global community for designers and creative professionals.
When running a user research study, the method you choose has the potential to influence your insights. How, when, and where you complete your research are important factors in determining your…
Lyssna is your go-to user research platform. The best teams use Lyssna so they can deeply understand their audience and move in the right direction – faster. Get started for free.
Lyssna is your go-to user research platform. The best teams use Lyssna so they can deeply understand their audience and move in the right direction – faster. Get started for free.
Silos: good for grain, awful for understanding customer behavior. Just as we favor the research tools that we find familiar and comfortable, large organizations often use research methods that reflect their own internal selection biases. As a result, they miss out on detecting (and confirming) interesting patterns that emerge concurrently from different research silos. And…
Usability is about making a product easy to use while meeting the requirements of target users. Applied to video games, this means making the game accessible and enjoyable to the player.
02 Fundamentals of UX Workshop: User Research - Download as a PDF or view online for free
